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The Conversation Cloud: Freespee Makes It Faster and Easier For Customers to Talk To Sales Agents

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Freespee is a cloud communication platform that makes marketing, sales, and service teams better at what they do. Freespee believes that every consumer deserves a personalized and fulfilling conversational experience.

The Company does this by allowing consumer-facing brands to have contextualized conversations with their web and app users by combining multiple data silos into a single digital function. Freespee powers millions of conversations and has become an integral tool for companies worldwide to better understand both their data and consumer’s journey. 

This Is What Founder, Carl Holmquist Has In Mind

“A decade ago, my influencer was a friend, a family member. Now, influencers are more prolific. With less loyalty, the expectations from consumers increase. We’re never more than a click away from buying from someone else.

We need to help brands respond to that behavioral change by offering communication experiences that match the expectations of consumers tomorrow, not yesterday.”

Platform Overview: A whole new approach to conversations

Phone CTA

Use Freespee’s dynamic numbers and customizable CTAs to engage online and offline visitors in conversations instantly. Embed Freespee in your web & app to manage communication between users and teams. Give the power to consumers to choose how they want to talk to you, using whatever channel they wish. Its JavaScript makes setup easy and works with all leading tag management solutions, install and launch in hours instead of weeks.

Visitor Segmentation

Freespee is the most complete platform to use digital profiling for automated routing and custom messaging. Capture a visitor profile based on media source, online browsing history, location, device, cart content and more. Create and monitor unlimited profiles in real-time for segmentation and targeting. Become the master of your data.

Workflows

Automate and personalize your customer’s journey with predictive routing and messaging workflows based on their digital context. Nurture leads with trigger SMS feedback based on caller behavior and monitors their rating in real time via your custom dashboard. Give your consumers a voice and see opportunities develop.

Insights & analytics

Better understand the revenue impact of your conversations with Freespee’s real-time monitoring in personalized dashboards. Push “morning coffee” reports straight to your inbox containing these metrics. Consume Freespee data into over 40 third-party reporting tools by implementing one of its 50+ integrations into your stack, do it all with one click.

Integrations

Freespee’s native integrations library allows you to stream data into multiple third-party solutions supporting both sales and marketing tools. If you don’t find your favorite tool among these integrations, use the API or its webhooks to build custom integrations and feed conversational data into your native applications. Unleash the value of consumer conversations.

Widget API

Building enterprise-level monitoring and reporting dashboards for conversations are time-consuming and delays time-to-market. Build beautiful and customizable native dashboards with Freespee’s extensive widget library in hours. Simplify and speed up call and SMS monitoring with its range of graph widgets, clearly illustrating conversation KPIs.

Platform API

Remove the cost and complexity associated with solving communication use cases with Freespee’s Voice & SMS API. The Freespee bi-directional API uses elastic computing and scales up and down instantaneously with your usage. It currently manages more than 1,000 requests per second.

Communication Management

Opportunities slipping away

Phone numbers are not treated as Call-To-Actions that allow you to monitor and control phone calls and messages with ease.

Solve This with Freespee

The Freespee phone CTA toolbox, fully integrated into your sales and marketing stack, helps you to manage your caller’s experience from their first click.

Benefits

  • See exactly which web visitor or app user made the call
  • Create dynamic visitor lists based on digital context and implement separate routing strategies per visitor segment
  • Display waits times and introduces agents to improve the experience for callers
  • Automated personalized messaging post-call for consumers and agents
  • Integrate visitor conversation data into your entire marketing stack to improve lead acquisition, A/B testing and reporting

Customer Story

Anticimex

The Swedish pest control giant, Anticimex is undergoing a period of digital transformation. Their current challenge is to bring a positive customer experience to over 2.9 million retail and commercial clients, in over 17 countries worldwide.

The company knows that 86% of their prospects convert during the research phase. The majority of these convert on product pages rather than the ‘Contact Us’ page, so it was a priority to ensure Freespee’s unique-to-visitor dynamic phone numbers were clearly visible on each page.

Freespee’s Google AdWords integration allows this conversation data to be fed into Anticimex’s PPC campaigns, serving to improve optimization and targeting. Additionally, by integrating inbound keyword searches into Freespee’s Conversation Cloud, Anticimex was able to identify the highest value prospects.

Freespee also built an interim solution that automatically pushes call data into the platform. This data can be viewed by relevant teams (sales, account management or support) so employees could proactively identify leads without having to first check their CRM, resulting in rewarding conversations with consumers.

“After implementing Freespee we have gained deeper insights into our digital customer journey and a much better understanding of which part of our digital budget actually drives leads. Those insights have brought us to the next level in terms of digital marketing maturity.”

- Anders Sjöberg, Head of Marketing and Communication Anticimex Group

Anne de Kerckhove is CEO of Freespee.

 “I decided to join Freespee because I was so excited about the people, the talent, the technology, our amazing client list and the international nature of the business. We have a very collaborative culture. We look for excellence and impact, but we work very much as a team.”