“We Collect and Transform the World's Social Data into Actionable Business Intelligence”: Shareablee

Shareablee has become the type of work environment where all contributions are valued. We find ways to have fun and get to know one another outside of the office, which we think fosters better work relationships.

Despite social media channels reaching nearly 3.2 billion monthly users globally and generating 5.7 billion monthly social interactions in the U.S. alone, over 60% of marketers are not sure which metrics are key (CMO Survey February 2017). Founder and CEO of Shareablee, Tania Yuki explains how to think about social data and measurement while keeping a data-driven approach to social media strategy.

Shareablee was founded in February 2013 when Tania Yuki saw a new frontier emerging across social media. She was convinced that social data would fundamentally change how companies communicate and do business and dedicated herself to understanding what makes social content succeed. Since then, Shareablee has evolved from three people in Tania’s living room to a dynamic company of 60+ that boasts the world’s largest system of brand performance data across social platforms and industry-standard metrics that help our client partners win on social.

Shareablee is the first and only industry-level measurement solution for media companies and brands wanting to understand the impact and effectiveness of their cross-platform social media campaigns. The platform is now available globally, with clients in 15 countries worldwide. Shareablee captures real-time interactions of more than +850M consumers against its global dictionary of brands, publishers, TV shows, influencers, celebrities and more.

The company marked its 4th anniversary in February 2017 with a roster of platform clients consisting of many industry-leading media companies and brands, including the NBA, WWE Warner Bros, P&G, Hulu, NBC, AOL, and Luxottica.

Product Portfolio

Shareablee Powerrankings™:

Shareablee’s PowerRankings™ provides the first true audience-centric metrics set for researchers, brands, agencies, publishers, and marketers to quantify social performance in a holistic cross-platform view. As social media consumption evolves, measurement also needs to evolve beyond the simple counting of “likes” and “followers”, to true deduplicated audience measurement.

The Shareablee PowerRankings™ product effectively rolls up hundreds of disassociated social pages under the companies that own them in a unified, consistent way across all active social platforms. Roll-up reporting makes it clear and simple to size the full footprint of your audience against that of any other company in your benchmark set. This unified view uncovers actual insights about what U.S. social audiences care about when it comes to content and advertising, for greater transparency in media planning, content planning, sponsored partnerships, and overall monetization and ROI.

Shareablee PowerRankings™ captures the real-time social media interactions of more than 2 billion consumers and parses them across 700+ metrics into its global reporting of all key brands, publishers, shows, influencers, and celebrities for over 30 global markets going back to January 2013.

Key Benefits:

• Shareablee has standardized social media performance measurement at the parent company level, creating the first holistic view that enables marketers, agencies, and researchers to evaluate social media audiences like web and TV audiences.
• For the first time, you have real visibility into your true unique audience across multiple social pages and platforms, and can benchmark against your competition, rather than simply counting “likes”, “followers,” and “pins.”,
• Know whether you’re achieving incremental reach or frequency by cross-posting content on a portfolio of pages or across accounts.
• Provide your c-suite with transparent social media measurement reports, supported by cut-and-paste visuals.

Competitive Benchmarking:

Benchmark your content, channels and industry competitors across 600+ key metrics and KPIs including video views, impressions, audience engagement, and clicks with historical data back to 2013 to align with business goals across social, linear, and digital channels

Know where your social media marketing generates the most actions, impressions, and engagement across your content marketing mix relative to your investment of dollars and time

Identify your highest- and lowest -performing organic and paid social media strategies– from day-to-day decisions regarding platform mix and content type to strategic decisions around topics and optimal creative activations–and those of your competitors.

Affinity:

Find Meaningful Relationships, Hidden Connections, and True Consumer Preferences.

Analyze actual behaviors (not modeled or predicted) to know which brands, media and product categories your audience (and your competitors’ audience) care most about. Identify the right media and sponsorship partners for your customers and prospects based on the true preferences of consumers you are actively communicating with, and engaging. Uncover actual competitive threats based on real behaviors as you discover who your customers and prospects are also spending their time with, among your industry set… including new industry entrants and disruptors.

Know Your Audience:

• Gain deep audience insights, including demographic, behavioral, and psychographic data to better target your audience
• Get unified audience reports with advanced reporting capabilities across social platforms to gain a full understanding of your unique engaged audience, a metric unique to Shareablee
• Know which types of content your target audience consumes and what piques their interest in order to achieve your social media marketing campaign objectives

Founder’s Desk

Tania Yuki, Founder, and CEO:

Tania Yuki is founder and CEO of Shareablee. Tania began her career as a media and internet attorney, specializing in digital rights management, IP and film financing. After moving to the US from Australia she was seduced by digital and went on to run an online video content network as head of acquisitions and branding and has also led product management for comScore's Video Metrix, the world's leading online video ratings service.

“We pride ourselves on leadership and accountability—through success and failure. Together, our engineering, sales, marketing, client success and finance teams are focused on creating the best social analytics product available.”