Attract, Engage, and Delight Customers: Switchfly

Switchfly delivers a unique value proposition for travel brands, financial services providers and local commerce sites by combining highly scalable and secure SaaS architecture with deep product inventory, premium content, loyalty program integration, personalization, data-driven optimization and omnichannel commerce capability for travel and loyalty services. Generating over $1.25 billion USD in annual travel bookings, Switchfly’s flexible SaaS platform has a proven track record of providing clients with the flexibility and extensibility required to meet their individual business goals such as new revenue streams and profitable growth while mitigating operational risks such as security, performance, and availability.

Looking for a trusted technology partner for delivering speed to market and minimizing total cost of ownership all the while enabling you to stay current in terms of inventory, content and cutting-edge business features?

Then look no further than Switchfly, which provides customers with a simple and seamless user experience, sparking loyalty and opening up a world of experience and engagement. The company services airlines, hotels, financial services providers, online travel agencies and local commerce companies across six continents, powering their omni-channel travel commerce and loyalty program engagement over a continuously evolving SaaS platform.

Enabling enterprises to rapidly deploy state-of-the-art online travel services to customers
The company we know today as Switchfly was initially founded in 2003 as ezRez, offering a comprehensive distribution platform to support the Hawaiian tour operator ecosystem. As that ecosystem grew, so did the platform, becoming more and more diverse, flexible and sophisticated. In 2007, ezRez moved its headquarters to San Francisco, California and launched its first flagship travel platform client, American Airlines. ezRez soon leveraged its existing technology into a loyalty solution and launched its first flagship loyalty client, Starwood Preferred Guest, in 2008.

With its global client roster including names such Emirates, Lufthansa Miles & More, Marriott International, Groupon and MasterCard to name a few, the company continued to innovate, launching hotel and car ancillary products with United MileagePlus, frequent flyer point earning capability with JetBlue and “Hotels Anywhere” with InterContinental Hotel Group. In 2012, ezRez rebranded to Switchfly.

Global omnichannel commerce for clients around the globe
With a unique and holistic view of the world’s leading travel companies that offers clients insights to determine best practices, driven by data and analytics from across the entire Switchfly network, clients gain a better understanding of consumers and their travel behavior, enabling client marketing teams to make rapid, data-driven decisions. Switchfly’s diverse supplier network provides global brands with direct access to major online travel agencies, local wholesalers, direct connects, a global distribution system, and directly contracted rates for depth and breadth of travel offering. The company’s plug and play model provides flexible and agile connectivity to the entire travel industry.

Switchfly’s mission reliable SaaS platform, robust scalability and security makes clients spend less on maintenance and operational costs and experience 99.98% system uptime, Security PCI DSS Level 1 compliance, and 24/7 technical support. Switchfly sports a wide range of powerful features and continues to enhance its platform via five major no-downtime releases a year.

Optimized and personalized services for profitable revenue growth
The key challenges faced by the Switchfly team are to 1) maintain technical leadership and relevance and 2) to ensure that its products and services are contemporary and can meet customer demands while keeping pace with time and market trend changes. The company continuously succeeds in achieving growth goals, powering travel commerce, loyalty program engagement and ancillary revenue streams through desktop, tablet, mobile, kiosk or call center for the most well-known brands in the world.

The company’s localization and customization features additionally allows customers to easily enter global markets, targeting specific audiences through multiple channels and product lines, increase customer engagement and loyalty and cater to audiences using 25 languages, 50 currencies and local payment methods.

Meet the Master

Daniel Farrar, CEO: Daniel is responsible for the global strategic direction and leadership of Switchfly. He brings to Switchfly more than 25 years of corporate management and strategic development experience, having worked with venture-backed software companies, private equity firms, and Fortune 500 companies for many years.

Prior to joining Switchfly in 2011, Daniel was CEO at Openlane and a general partner with private equity firm Morgenthaler prior to that. He has also held various positions with GE Capital, including being the CEO of GE Fleet Services and GE Capital Equipment Management Europe.