Conquering new frontiers in Digital Commerce: Boomerang commerce

Preparing Retailers for the new world by getting their prices right, Boomerang Commerce works with retailers who want to compete against data driven retailers like Amazon and want to use pricing as a weapon.

Founded in 2012, Boomerang commerce headquartered at CA is positioned to help online and omnichannel retailers compete in an increasingly competitive market place. The company brings revenue, margin and price perception lift to Enterprise retailers using sophisticated pricing strategies based on competitive and internal data through its SaaS based solution.

Getting Boomeranged
“Our platform analyzes over 100 discrete data points per SKU, including competitors’ prices helping retailers re-price millions of products in real-time. Unlocking the power of Data Science, we test, measure and implement pricing strategies continuously”, says the Founder and CEO, Guru Hariharan.

The company that began its journey with the mission of democratizing retail analytics through complex optimization methods, machine learning, and real-time data analytics, has set out to create a level playing field by bringing price optimization to mainstream e-commerce by positioning itself as a pricing optimization platform. Helping retailers manage their pricing strategies from a single user interface, Boomerang Commerce deploys amazon scale infrastructure and web crawlers that provide accurate and near real time price intelligence.

How to get Boomeranged!
• Get up and running in 3 weeks with the Boomerang SaaS solution
• Leverage advanced algorithms and machine learning
• Execute pricing rules and strategies
• Continuously test and optimize results

Value Proposition
Revenue Lift-24%
Margin Lift-10%
PPI Lift Price Perception Index ™-13%

Having catered to the needs of big clients such as Quill, DHgate, Staples, Groupon Goods and Sears, Boomerang commerce has made its presence felt among clientele across sectors ranging from, Online retailers, Retail chains and Catalog/Direct merchants to Manufacturers who sell through online channels.

“Most price intelligence platforms just provide real time actionable insight and reports to the pricing decision makers in an organization. We take the game a step further. We test prices in real time and optimize them based on the market response. This capability of dynamic optimization gives us the edge when faced with competition”, believes the team at Boomerang. True to its belief, the company’s hard work and talent coupled with its successful operations, attracted funding worth 8.5 Million from Madrona venture group and Trinity ventures in July 2014 and Boomerang has seen a Revenue growth of about 3.5 X since then.

Having catered to the needs of big clients such as Quill, DHgate, Staples, Groupon Goods and Sears, Boomerang commerce has made its presence felt among clientele across sectors ranging from, Online retailers, Retail chains and Catalog/Direct merchants to Manufacturers who sell through online channels.

“Most price intelligence platforms just provide real time actionable insight and reports to the pricing decision makers in an organization. We take the game a step further. We test prices in real time and optimize them based on the market response. This capability of dynamic optimization gives us the edge when faced with competition”, believes the team at Boomerang. True to its belief, the company’s hard work and talent coupled with its successful operations, attracted funding worth 8.5 Million from Madrona venture group and Trinity ventures in July 2014 and Boomerang has seen a Revenue growth of about 3.5 X since then.

The Road Ahead
Pricing in the digital world is different from pricing in the brick and mortar world and educating the community has been an interesting challenge for the team at Boomerang as people assume that dynamic pricing necessarily leads to a race to the bottom. Over the years, the company has proved to its customers that by employing the right strategy they can improve growth and margins without racing to the bottom.

The Dynamic Price Optimization vendor for digital commerce, Boomerang, now plans to focus largely on Product development and bring in new features into its product based on the Voice of the Customer and is constantly on the lookout for catering to its customer’s needs.

The Customers are very happy with the Boomerang product and services and the company has grown the number of SKUs managed by its SaaS model rapidly at all its customers, which was primarily due to the lifts it was generating in the existing categories and SKUs. The company that recently did a webinar along with Staples.com on Assortment expansion and dynamic pricing has successfully guided many customers to achieve Competitive Pricing, without racing to the bottom.