Crafting immersive experiences that impact the minds of VR and mixed reality viewers: Furious M

The advancements in AR and VR have the potential to reshape our lives, but in order for the VR revolution to succeed, the focus has to be on factors that make these technologies valuable today. VR, coupled with advances in AI and social networks, now promises another leap forward into the future with a vague idea of what can truly be achieved. The Mixed reality or Immersive Tech combines multiple forms of VR, AR, Holograms and missive technologies into a united experience for commerce, storytelling, education and entertainment. In a mixed reality environment, digital and physical information and features are merged to elevate storytelling way beyond anything anyone has ever experienced in history. A compelling, professionally crafted narrative, coupled with visuals and spatial or binaural sounds can create an immersive experience that corresponds to the dramatic storyline of the interactive narrative influenced by the actions of the user.

And Furious M provides such VR-Mixed Reality-Immersive Experiences that impact and connect to the mind. The Furious M is an International VR and mixed reality content development, production and distribution company, headquartered in Santa Monica, California. Its team of accomplished filmmakers and innovative technologists produce compelling VR narratives with mixed reality extensions that put the user inside the story. Furious M’s VR Media Asset Management system maintains the immersive experience throughout distribution, captures, tracks monetization transactions, analytics, and user personalization for targeted promotions. Furious M exhibited at Sundance Film Festival, SXSW, and the World VR Forum: Europe, China. Furious M curated the US VR perspective at the Marché du Film 69th Cannes Film Festival and an ambassador for the 70th, at Cannes Marche.

Furious M – Creating a More Perceptive Virtual Reality

Well-crafted immersive experiences capture the mind and impact the brain in ways that humans are just beginning to understand. VR has the ability to revolutionize the ways in which people interact with entertainment, art, education, information technology, and even each other. “This revolution only happens when the creative’s carefully craft VR to maximize the existing perceptive capabilities of the human mind”, says Daniel Kenyon, Founder and CEO, Furious M. Furious M is at the forefront of providing discovery and engagement for VR subject matter though content creation and audience micro-targeting.

Furious M aims to enhance the emotional impression that VR storytelling has on audiences. Kenyon explains, “By exploring the possible levels of immersion, we challenge the idea that while we may not be able to feel exactly what other people feel, it may be possible to get closer to another type of existence.” Furious M engages and interacts with interested viewers’ behavior, and promotes to generate audience engagement.

Defining the next generation of narrative VR storytelling

With a growing slate of high-quality VR projects in various stages of production, Furious M distributes VR content throughout the entire entertainment distribution ecosystem. Using technology focused on distributing content segments and completed VR entertainment titles to global audiences, the Furious M platform aligns viewers’ interests and sentiments with specially curated VR content that drives adoption. Furious M develops and produces high-concept cinematic VR content that is created, written, and engineered to generate engagement from VR viewers. Through the utilization of conceptual innovation, the team incorporates technological advancements like social-emotional triggers that enhance storylines, promote engagement, and support VR series binge-watching.

One of Furious M’s projects involves the study of perspective taking and embodiment in the immersive storytelling. In immersive virtual reality, the experience of having a body is altered, often favoring the absence of a body. With the virtual series, DEFROST, a 12 part episodic, written and directed by Randal Kleiser and produced by Tanna Frederick, the spectator’s body is replaced with an alternate body. The project is expected to show a significant interaction between factors for the questions related to embodiment and self-identification. This will show that both immersion and perspective factors contribute to the feeling of embodying the character but in a mutually dependent way. The better understanding of the cognitive mechanisms of bodily self-consciousness has strong implications on how virtual reality immersion is performed.

Contributing to the VR revolution

Mario Kenyon, Head of Production, explains, “Our objective is not to change the narrative structure but to provide storytellers with the opportunity to explore new avenues of VR.” The company’s goal is to embed a cognitive perception of a product or a concept, to be able to consume the importance of that product without being interrupted. “It’s the ability to have far and wide use of VR, AR and mixed reality technologies, to be able to monetize it so that creators, artists and educators continue to produce new and better content and educational material without detouring from the impact of VR”, states Kenyon.

Furious M is focused on an academic approach to helping people understand how the mind interprets VR and how to create impactful content. Kenyon elaborates, “We are developing a program that uses that data to map to the content. We attach Psychological labels to the content and then search for the right content for each viewer.”

Knowing the leader behind Furious M, CEO Daniel Kenyon

As the Founder and CEO of Furious M Daniel Kenyon leads a team of innovative new talent and industry veterans harnessing technology to revolutionize creative impact and commercial success in transmedia entertainment. With over 25 years experience in executive management, award winning product and business development, Daniel has a history of developing as well as bringing to market winning solutions for the media, entertainment and communications industries. As VP at Automated Media Processing Solutions, Daniel spearheaded go-to-market for a global video management and delivery solution. As Industry Director for Media & Entertainment at Oracle, he initiated several strategic directives including the multi-billion dollar industry portfolio targeting media & entertainment and communications. As VP of Communications Industry Strategy and VP CRM Industry Strategy at PeopleSoft, he directed development and release of the award winning CRM for Communications, initiated strategic acquisitions and partnerships including IBM, valued at over $1 Billion. Daniel was Product Evangelist for Vantive and co-founder and VP at SBI, Inc. Daniel holds a Bachelor’s degree from UC Berkeley.

"Our focus ensures that our VR content excites viewers and builds loyal audiences."