Empowers You to More Successfully Discover, Evaluate, and Improve New Product Innovations and Major Marketing Initiatives: AcuPOLL

AcuPOLL was created by Procter & Gamble brand management veterans and technologists in 1991 to solve a major problem – the cost and delay of market research was a huge barrier to innovation success.  And innovation is the lifeblood of companies and the employees and communities that depend on them.

With 18 months and more than $1 million invested in its development, the unique AcuPOLL Live Qual + Quant methodology was perfected and validated in published research to accurately predict winning concepts and trial from a collection of up to 40 ideas at a time.  Plus, it delivered results faster and more cost-efficiently!

Over the years, the company expanded online as web research became feasible; into different types of research; and, conducted research across more than 35 developed and developing markets. Through it all, the company has focused on providing greater clarity for better decisions in innovation – whether a new product, marketing, or commercial innovation – and to deliver the insight, responsiveness, and cost-efficiency clients most desire. 

The AcuPOLL Difference

Everything we do is designed to discover, evaluate, or improve new products or marketing innovations more successfully, delivering greater clarity and learning for better decisions.

• A better understanding of consumer needs, habits, the brand equity, and competitive strengths and weaknesses.
• Unique online and in-person methodologies that provide greater granularity of understanding and yield more reliable and predictive insight.
• A clearer picture of the strength of the ideas (seed ideas, concepts, packaging, structural designs, ads), leveraging
  • The innovation database, which is one of the largest and most diverse in the world.
  • The company’s Modified Juster Scale, which is 3x more discriminating than top-box analysis on a 5-point scale, as well as more intuitive, faster, and easier for consumers, providing more precision with fewer respondents.
• A better understanding of “who” likes the stimuli and ways to aggregate demand
  • We pay greater attention to segments to pinpoint who’s most interested in ideas or marketing executions.
• A better understanding of drivers of appeal
  • The company work to include more diagnostic measurements to provide strategic and execution insights.
  • AcuTEXT™ illuminates which elements of stimuli are most closely associated with higher or lower interest.
  • AcuPOLL assess every key concept claim against category expectations.
• A more custom, collaborative, and proactive approach to help clients succeed.

Comprehensive Solutions

AcuPOLL has extensive experience helping clients succeed in new product and major marketing initiatives, at every step of the product development and marketing cycle.

Of course, many of these steps are built upon a deep understanding of the category and brand – habits, attitudes, demographics, usage profiles, shopping behaviors, schemas, or paradigms about needs and solutions, and more.

AcuPOLL Account Managers are also experts at “Solve this!” – give them the challenge and they will find a way to solve it!

Solve This!

Every study the company does is unique and customized in important ways to the company’s client objectives and situation; it welcomes new or unusual challenges to solve!

Many of the AcuPOLL tools today were born out of a unique client objective, from its creation for faster, more efficient and predictive concept testing to solutions for identifying strengths/weaknesses of seed ideas to its Predictive Qualitative™ approach. 

“If we don’t have an existing solution, we’ll create one, or at least try to help you find one.”

The Clients

AcuPOLL is privileged to have worked with a vast array of companies, including:

• 2/3 of the consumer-oriented firms in the Fortune 500
• 43 of the top 100 U.S. advertisers
• Most market leaders in the food, beverage, household product, personal care, and consumer healthcare industries
• A vast assortment of retailers, home improvement, financial services, food service, restaurants, and other firms
• Branded, private label, public, private, large, medium, small, and start-up firms in all of the above.

AcuPOLL research has been conducted in more than 35 developed and developing countries worldwide, with headquarters in the United States and on-the-ground AcuPOLL partners in Mexico and Brazil.  

Greet the Chief

Jeff Goldstein, President of AcuPOLL: Jeff has been the President and owner of AcuPOLL Precision Research, Inc., since October 2012, bringing a passion for innovation and helping to grow the organization to meet the demands of an ever-evolving market landscape.

Jeff rose through Brand Management at Procter & Gamble in the ’80s and ’90s, working to boost market share for brands like Scope, Crest, and Pepto-Bismol. He spearheaded advertising training, helped improve global innovation structure and processes, and served in Corporate New Ventures, helping the COO explore new “white spaces” for the company.

After leaving P&G in the late ’90s, Jeff continued to be a catalyst for strategic growth as the President of Ingenuity Advisors. He also invented and launched his own brand, +Repelle™, which gained distribution in 18,000 stores, 43 press stories, and a major hair color brand trademark license.

Jeff lives in Cincinnati with his wife of 25 years, two daughters (in college), yellow Labrador, two frisky felines, and a colorful saltwater reef tank. He enjoys traveling with his family, cheering on the Cincinnati Bengals, and helping to revitalize the camp where he and his children have spent many wonderful summers.

“We know our success depends on helping clients innovate more successfully, so that they, their companies, and their communities thrive.”