“With the right team, the right resources, and the right backers, we optimize ads, fight banner blindness and enhance user experience.”
An online ad revenue optimization platform, AdPushup uses a machine-learning backed patent pending algorithm to increase ad CTR along with improving visitor experience on a website. Currently working with more than 1000+ happy customers from around the globe, AdPushup is the one-stop solution for enterprise ad ops teams as well as large individual publishers. In the pursuit of creating the optimal returns for publishers, the company has created significant technical IP like custom geo-distributed CDN and Data Acquisition Layer, extensive first-party UX metrics layer, industry first Visual Editor (drag and drop ads, without hard-coding ad-code in HTML or server-side), ad click stream and view ability recording.
AdPushup always make sure to provide its customer a platform that finds the right balance of monetization and visitor experience. Their customers don't have to put up with the hassle of manually optimizing ad setups across their websites, managing multiple ad networks or taking revenue-impacting decisions retroactively instead of proactively.
AdPushup is a venture backed, U.S. incorporated company that creates platforms and solutions which enable enterprise publishers increase their ad revenues. They work on three fronts:
1) Ad Layout Optimisation - Automatically A/B testing different ad layouts (web page level), ad sizes, and networks and other attributes.
2) Demand Optimisation - Using optimised and segmented Header Bidding (both client-side and server to server).
3) AdBlock monetisation - Recovering adblocked revenues in a visitor-friendly manner.
To ensure that AdPushup creates sustainable revenue uplifts, user experience metrics like time on site, sessions per page view etc. are recorded and revenue optimization is balanced with it.
AdPushup’s most powerful features to help maximize Ad revenue
Ad Layout Optimization- Create ad layout experiments instantly. Automatically optimize ad sizes, placements, types and colors.
In-content Auto Optimization Technology- Save time and effort while In-content auto optimization scans and intelligently inserts ads in your content without affecting UX
Visual Ad Management- Use the unique and powerful point-and-select visual editor to control multiple ad properties and set up experiments. No coding required.
User Experience Optimization- Increase revenue without compromising your website’s visitor experience or modifying its design template.
Intelligent Continuous Optimization Engine- Machine learning enables the system to learn and adapt itself to changing visitor behavior to show the most appropriate ad layouts that attract their attention.
Segmentation & Personalization- Automatically create audiences and segments for personalizing the ad layouts to improve visitor experience.
Analytics & Reporting- Stay up-to-date with your account performance by tracking results via in-depth analytics, and custom reports.
Ad Delivery Optimization- Your optimized ads get delivered lightning fast through our Geo-distributed configuration delivery network which puts minimum load on your servers.
Integrations with Google AdSense/AdX- Seamless integration with Google AdSense and DoubleClick Ad Exchange (AdX) which allows you to get started with a single click.
Multiple Ad Server/Network Support-Combine ads from different ad networks/servers and easily conduct tests to see which combinations return higher profit.
Abiding by their vision
“Our vision is to help keep the world’s information free and accessible to everyone.”
AdPushup is a result of this vision.
Their ad revenue optimization tool can automatically and continuously optimize your website’s ad layout for higher view ability and number of clicks, thereby helping you save time and make more money. Essentially they are helping web publishers and independent bloggers maximize their ad revenue so that they can continue doing what they do best- provide the world with amazing and freely accessible content.
Knowing the Founders
Ankit Oberoi, Co-founder- An entrepreneur, Ankit is a highly motivated, enthusiastic and dedicated person. He truly believes in getting things done. If given a goal, he never disappoints you! His top skill includes Network Security, Cloud Computing, Software Development, HTML, Penetration Testing and Information Security. An alumni of SPS Rohini, Ankit has worked in companies such as Innobuzz Knowledge Solutions Private Limited and Tamranda Web Solution before founding AdPushup.
Atul Agarwal, Co-CEO & Co-Founder – A very resourceful and insightful and Information Security Professional, Atul is praised for his honest behavior and sincerity. His top skill includes Information Security, Penetration Testing, Vulnerability Assessment, Network Security, Security, Computer Security and Linux.
What their Customers say about them
Benchmark Electronics will develop Qualcomm’s biometric patches to monitor vital signs and track patients