Putting Meaning to Data to Drive Turnover: Bettorlogic

“Anybody who bets is always looking for a reason to bet and that is what we deliver to our clients in an efficient and effective manner.”

Adoption and engagement of digital technology have completely changed the structure of betting industry over the years. The betting and gaming industry in terms of product offers has expanded enormously, first with online and more recently, mobile driving growth. These changes have challenged almost every company working in the betting industry. Finding the most appropriate ways to grow in the remote betting and gaming industry, companies are upgrading their services and products.

Founded by Andrew Dagnall in 2004, Bettorlogic started out to give bettors the information that would help them with their betting decisions. Initially, Bettorlogic was owned by Andrew Black who is one of the co-founders of Betfair. Later, the company developed software to deliver reasons why someone should have a bet whether it’s before an event starts or when it goes live which has put Bettorlogic in the driving seat.

We Understand Betting and What Makes Bettors Bet

Start a company, open the doors, get funding and then exit with a ton of cash – all these might sound very easy but in reality, it is a back-breaking job. No company has ever become successful without overcoming hurdles; struggle comes as an add-on. And just like every other new-born company, Bettorlogic had to overcome several hurdles too and one of the major challenges was capital. But, the company was extremely fortunate because Andrew Black supported Bettorlogic on the principle of developing a product without being driven by commercial considerations.

Bettorlogic’s first project was a subscription based service by which the company analyzed all the major sporting events to inform bettors in terms of what they should consider when evaluating what to bet on. The product was much appreciated by the subscribers who responded favorably to the concept of providing in-depth information that relates to the betting markets.

Soon, the company realized that it was heading towards a great evolution as bettors were appreciating the service and the background research. But, the company did not want to be tipsters and later, the company changed its focus and business model.

Sportsbooks around the world went through a period of acquiring customers offering a multitude of markets but paid very little regard to retain customers and it’s difficult as they all offer the same product. So, with passing time, Bettorlogic have expanded its grounds and technology to create profiles of customers based on their betting history which enables sportsbooks to have more effective CRM, Marketing and Risk Management.

At present, developing the top-notch betting tools that set new standards in the quality of analysis, Bettorlogic is one of the leading firms in the betting space. The company builds databases across the major sports in order to create editorial content specifically for those who bet on sporting events. Using its analytical and modeling skills, the company creates and provides products that are designed in such a way that it can create bespoke solutions whether it is for mobile, online or offsite engagement.

“We are constantly adding new products and sports to our portfolio and all are designed for the rapidly expanding betting market.”

The Big Data Experts: SportsIT

SportsIT based in Hyderabad is owned by Bettorlogic and estab­lished to provide a cost-effective and efficient IT resource for the betting and gaming industry. It is efficient partly because the company has devoted a considerable amount of time edu­cating its developers in betting, in order to make them understand the reasons for the products they are developing.

Specialized in working with technology firms and IT organizations in the emerging technologies, SportsIT offers a range of engagement models such as strategic consulting, value-added staffing, turn-key projects offshore leveraged extended-delivery models and a number of outcome-oriented collaborative development models.

It is led by an entrepreneurial management team that believes in execution, outcome, continuous learning and work life and personal balance. SportsIT brings a strong competency partnership with Microsoft, Rack space, Fasthosts and a range of open source giants.

“As a significant technology partner, we can be part of your success journey starting from custom development to hosting & support – enabling a robust, efficient and viable product evolution.”

Testimonials

“Having Bettorlogic products integrated into our betting experience and dynamic banners increased our turnover significantly.”

- Sadok Kohen, CEO Tuttur.com

“The HorseFinder widget has proved very popular with our users and helped boost betting activity. The Bettorlogic team is extremely talented and has a good grasp of smart technology allowing them to develop engaging widgets for our customer base.”

- Jaswant Deol, Sportsbook Director Betway

The Future Sight

For the near future, Bettorlogic is all set to roll out a software licensed product that will enable the clients to maximize their data. Furthermore, by the technological expertise in the betting and gaming industry, the company is also going to enable its clients to offer a better betting experience based on knowledge of the customers.

Meet the Key Executives

Andrew Dagnall is the CEO and founder of Bettorlogic. He has over 40 years betting experience and responsible for the Bettorlogic products. Andrew’s technology sector skills cover the casino, gambling, gaming industry, CRM, mobile devices and sports management areas. In 2017, Andrew bagged the award for Gaming Software CEO of the Year – UK (Global CEO Excellence) and recently, he was included in the iGaming Hot 50 of Betting & Gaming Executives. Andrew is also a writer who has written numerous articles on betting. Andrew is an alumnus of Ampleforth College.

Raj Kalakota serves as the CTO of Bettorlogic and SportsIT since 2015. He has over 17 years rich experience in Information technology in the implementation and development of software project management strategies. Prior to Bettorlogic, he has worked with Bet365 for three years. Raj is a graduate from Glasgow Caledonian University with a Masters Science degree after gaining his first degree in India.

“Whether before the match or in-play, bettors want a reason to bet and that’s what we provide. Efficiently, effectively and with clarity”