Technobind: Redefining Possibilities

Technobind is one of India’s fastest growing specialist IT distribution house for Data solutions and services. Started in year 2011, Technobind is based out of Bangalore and Singapore with branch offices in Mumbai, Delhi, Chennai and Hyderabad. Technobind offers a compelling proposition for its vendors that of a quicker and an economic market penetration. Also it enables it’s SIs and Reselling Partners an access to emerging, alternate and sometimes disruptive technologies helping them elevate themselves in the eyes of the customer as a true value provider with competitive and differentiated offerings, growth and profitability.

The name TechnoBind is derived from the words “Technology” (the core business) and “Bind” (the ability to bring together different IT Infrastructure elements in order to derive maximum value).

The defining characteristic of the company is the ability to identify emerging and cutting edge technologies in the area of Data – Data Storage, Data Management, Data Protection and Data Security. They endeavor to bring to the Indian Channel community, the technologies that solve specific business problems of their customers in the area of Data – thereby, maximizing the customer’s returns from their IT investment and derive the requisite business benefits. The management of the company brings to the table a strong and rich experience in the Storage and Security Domain – having built up capabilities in Sales Management, Technology Evangelization and Channel Development.

TechnoBind’s philosophy is to identify these emerging, alternative and at times disruptive technologies and introduce them into the Indian Market by providing them with the four basic pillars of GTM – Channel Development, Business Development, Marketing and Technical Support.

Focus on Data & Cloud Solutions
“Data or Storage is still one area of the IT Infrastructure space that is still growing and is not commoditized as yet. It still requires solutions, build reference architectures, comprehensive consulting outlook and services– and that is exactly what we at TechnoBind are focused on”
Their focus on DATA – Technologies, Solutions and Services, help customers manage challenges arising out of handling, treating and preserving data. In addition to enabling end-to-end solution, TechnoBind offers to complement them with white-labeled services that provide VARs to leverage the market opportunity.

One of the services offerings is to help reseller partners build Private Cloud Solution and Platform based on Open-Stack for their customers. This is a large market opportunity currently for the resellers. Apart from this other services include Multi-platform implementation service, Migration services and Assessment Services. Of course all these are offered to the VARs in a white-labeled mode. TechnoBind provides solutions for customers across segments – be it in the eCommerce space whose business lifeline depends on data being available on a real time basis or a customer in Pharma segment who is exposed to a multitude of regulatory requirements across the world or a customer who is looking at bringing in data agility into this IT environment or simply a customer who is looking at modernizing his data-backup strategy. TechnoBind has solutions and services for all.

TechnoBind has partners across segments and have helped them acquire customers ranging from IT/ITES, Pharmacy, BFSI, Retail, Healthcare and in the upper end of the SMB band. The company’s special focus is on the Web2.0 segment which includes the E-Commerce Portals in the country which is the fastest growing segment. This exponential growth has ensured that the traditional approach through IT to solve business problems is obsolete and hence the opportunity for the new and alternate approaches to technology adoption.

Their main approach in the market is always on a “USE-CASE” basis, i.e., it is all about identifying a business pain-point of a customer and helping the reseller partner position the right technology, solution or service which helps solve the problem.

Genesis of a specialist technology distributor:
“Technobind started as an idea on the back of a tissue in a pub. And multiple tissues and multiple sittings later, it took shape in the form of a specialist distributor” says Prashanth GJ, the co-founder and CEO of Technobind. Technobind leveraged the fact that IT will never be the way it had been and that businesses will demand more as their challenges explode. This meant that technologies which are alternate and disruptive will start becoming more and more accepted and even become core to the organization’s success, which is already seen to be happening.

They also leveraged the gap in the market with the current distribution eco-system in terms of their ability to build and manage the GTM for these new emerging players or for established vendors who wanted to go beyond the usual to expand and grow their businesses.

As a distributor, TechnoBind’s clientele include the large National Systems Integrators (SIs) and the Reseller Partner community- specifically the TOP 200 Enterprise focused players in the Market.

Distinguished solution providers:
TechnoBind focuses on data and cloud. The company is taking advantage of the IT landscape which is still growing in the field of Data (or Storage) and now the Cloud.

TechnoBind caters to provide solutions in the cloud for its partners. The newly formed Cloud BU is helping partners leverage the huge opportunity that Cloud adoption brings, through their solutions and services. With this new service, the partners now have an opportunity to build a private cloud for their customers or help in adoption of public cloud offerings which they may be contemplating. “Our clients are the Reseller and SI community in India. The fact that we have consistently grown our reseller base and today transact with almost every single player in the top layer of the ENTERPRISE partner community is a testimony to the high level of satisfaction that we have achieved among our partner base. Our basic tenets include – helping partner expand into new markets and verticals, increase number, size, profitability of sales opportunities and hence his customer’s share of wallet – thereby helping himself evolve into providing real value to his customer”

As an organization – Technobind’s charter is to drive the rapid market penetration and high growth needs of Technology providers by enabling reseller partners to differentiate, add value and create new market opportunities, profitably.
TechnoBind is successfully climbing up the ladder of success with every passing quarter. The company has seen a massive growth, of over 300% year on year consistently, in terms of their revenue, people, their partner/customer base and also in terms of alliances.
The fact that they align with cutting edge technology vendors to introduce smart solutions and services around Data and Cloud for their resellers’ customers, has led TechnoBind to become the trusted partner in a customer’s data handling and transformation journey.

Knowing the Key Executives Prashanth G.J, Director
An award winning, innovative Senior Sales & Business management executive with 16 years of progressive leadership experience in different dimensions of information technology including Software & Hardware spanning across End Points, Server, Storage, Security and Virtualization domains.Prashanth has demonstrated results across various roles in driving Direct Account & Enterprise sales, Channel sales and General management with global organizations. He has an inclusive experience in successfully building & turning around business, enabling technology & solution sales; through strong techno-commercial skills, collaborative teamwork, relationships with business partners, channels & customers. His prior work experience includes driving sales at Symantec, HDS, NetApp and HP. Utilizing industry knowledge and understanding of the market, he created the TechnoBind business model was created to don the role of a Specialist Distributor focusing in Data Management Domain. Prashanth is responsible for the Sales and Strategy at TechnoBind.

HarikrishnaPrabhu, Director
An industry veteran and a respected professional in the Channel Community in India – HarikrishnaPrabhu is a Channel Management Professional with 20 years of rich experience in the Indian Channel Domain. Hari – in addition to building strong value-based Channel Eco-Systems has always excelled in getting the channels to deliver in a mutually beneficial and profitable way. He has experience of working across segments – Large National System Integrators as well as VARs across the country. He has helped many a partner to scale up into the Enterprise Business play during his stints of driving Enterprise and SI channels at HP. His last assignment at Hitachi Data Systems as Channel Director helped expand the channel play of Hitachi from depth as well as a breadth perspective. His rich experience and relationships in the India Channel domain has helped creation of TechnoBind and its evolution into a respected name in the Distribution Space. His belief in “ Volume-ising the Value Play” is one of the standing philosophies of TechnoBind. Hari is responsible for the Channel and Operations at TechnoBind.