The Global IP Geolocation Leader: Digital Element

“Digital Element is the industry’s only IP geolocation provider accredited by the Media Rating Council (MRC), whose mission is to ensure valid, reliable, and effective audience measurement services.”

The industry pioneer in IP geolocation technology, Digital Element was the first to introduce a commercially-viable IP-to-location database in 1999. Its privacy-sensitive IP Intelligence and IP geolocation technology is recognized as the de facto standard, delivering the most granular and accurate IP mapping solution in the market. The company has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives―from desktops to mobile devices―for more than 14 years.

Digital Element’s patented, MRC-accredited technology delivers real-time access to accurate and reliable location intelligence without invading a user’s privacy. By using IP Intelligence technology, the company is able to ensure a seamless, personalized user experience for its client–and to continue to deliver extraordinary services that benefit everyone including the client’s customers, in the long-run. And for more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms, publishers, retailers and more have trusted its capability to deliver accurate and reliable IP Intelligence technology to add reach and relevance to their online initiatives.

Making the most out of Digital Element’s Cutting edge solutions
“We need to be able to assure content rights owners that their content will only be distributed where we say it will be. By selecting Digital Element as our IP geolocation technology provider, we can confirm their content is in the safest possible hands”, said Scott Kewley, Director of Digital Entertainment, Virgin Media.

Indeed, Digital Element’s IP targeting solution offers the most robust IP datasets which include country/region/city/postcode location, latitude/longitude, domain, ISP, connection speed and type, home/business, company name and proxies. The only provider offering validated, premium global IP-to-ZIP/postal code-level data, its flagship NetAcuity® products are helping industry leaders better connect with their online audiences every day, including the world’s top websites, media portals, ad networks, online retailers, and emerging technology providers.

Digital Element enables clients to Improve Reach and Relevance, Deliver Custom Targeting, Create Consistency across Networks, Reach Users Across Devices and Increase Returns. Today, the company serves a variety of clientele across verticals that include Consumer Brands, Publishing & Advertising, Retail, Gambling & Gaming, Financial Services, Hospitality & Travel, Government and Technology & Software, amongst others.

Leadership Team

 Rob Friedman, Executive Vice President & Co-Founder
The co-founder of Digital Envo, overseeing the business and corporate development for Digital Element, Rob has been at the forefront of the IP Intelligence movement in the ad and search space, helping to make it the “must-have” feature it is today, since 1999. He has also previously served as General Counsel for Arris [NASDAQ: ARRS] and worked as legal counsel for Nortel Networks after several years of private practice. He holds an undergraduate degree from the University of North Carolina, and graduated first in his class from the Emory University School of Law. Having worked closely with advertising and marketing businesses across the spectrum to ensure that they are getting the most out of their targeting solutions, Rob is the man when it comes to IP targeting. He has extensive experience in the corporate development field as well, helping form many win-win partnerships and other relationships.

Frank Bobo, Vice President, Operations & General Manager, International
Frank bring more than 15 years experience in business development and operational leadership to Digital Element and leads its international direct sales and operations, partner channel management and strategic alliances. Earlier he served as the Director of New Ventures for Landmark Communications and was an Engagement Manager with Marakon Associates. He has also served as a Logistics Operations officer in the US Navy for five years and holds an MBA from Harvard Business School and an undergraduate degree from the University of Virginia.

Jeff Burdette, Director of Research and Development
Currently responsible for research and development efforts for new and existing products, Jeff was one of the first employees to join Digital Element and has been instrumental in the design and implementation of its patented IP Intelligence technologies. He currently leads research into future advances of IP Intelligence in order to leverage these enhanced capabilities for current and future Digital Element products. He is the in-house expert on IPv6 and writes the IPv6 Knowledge blog. By leveraging his many years of software engineering experience and expertise in the IP Intelligence arena, he ensures that Digital Element delivers world-class solutions. In addition to the original design and implementation of the company’s NetAcuity architecture, still in use today, Jeff is the co-inventor of the patent-pending NetAcuity Edge technology and is also the co-inventor of the Trusted Server technology used in Microsoft’s Internet Explorer Phishing Filter as well as a co-inventor of E-Scam, an anti-phishing product that is deployed with Earthlink, the nation’s second largest ISP. He graduated from Clemson University with a BS in Computer Science.

Jason Lee, Director of Client Services
Jason leads Digital Element’s overall client implementation efforts and has the ability to ensure that Digital Element’s commitment to excellent quality, superior performance and award-winning customer service is upheld. He holds a bachelor of science in Information Systems from Kennesaw State University.

Susan Daw, Vice President, Marketing & Communications
With more than 16 years of marketing experience in the technology industry, Susan is responsible for the planning, development and implementation of all marketing strategies and programs, communications, and public relations activities for Digital Element and its parent company Digital Envoy. She graduated from the University of Texas at Austin with a bachelor’s degree in journalism.

SOLUTIONS

NetAcuity Pulse™ is the industry’s only mobile-centric IP data that helps better connectivity with users regardless of device type.

Introduced in 2009, NetAcuity Edge™ is the only global, validated, hyperlocal zip/postcode data set. And by integrating the NetAcuity Edge™ hyperlocal global dataset into its Demand Side Platform (DSP), clients can ensure effective geotargeting and reduce wasted impressions while improving ROI for its clients.

Standard NetAcuity, Digital Element first introduced its NetAcuity® IP location technology to the online market in 1999. This patented technology has continued to be the gold-standard in the industry, and has been used by industry leaders for more than a decade to bring the power of location to the online world.

GeoMprint is Digital Element’s new reverse geocoding solution targeted at mobile device traffic, converting a device’s raw location coordinates into more useful geographic information. This information allows clients to target mobile users with unmatched accuracy and reliability, bringing context to on-the-go interactions. Developed with today’s business in mind, it serves as a cost-effective, accurate and reliable solution built to address the evolving needs of the mobile space.