“We maximize return on digital marketing investment through real-time, automated personalization of email and website interactions with your customers”: 4Cite Marketing

“We also provide website activity data feeds that support cross-channel marketing and offer direct mail services.”

Online retail is growing at an astonishing rate, with online sales now accounting for about one quarter of the total retail market. Consumers are approaching the buying process more knowledgeably, expecting online options that are personalized to their interests. Amid this seismic shift, retailer response has been all over the spectrum – ranging from brick-and-mortar stores without e-commerce capabilities to fully digital stores with no physical locations.

The complexities of implementing and managing e-commerce platforms and technologies are increasing, and retailers that continue to resist may see their businesses struggle as they fall further behind. The first step (and biggest opportunity) is collecting data when shoppers visit a retailer’s website and using this data to fuel personalized marketing. 

Our People

We are fortunate to attract and retain very talented and experienced people. Our senior management team has been servicing direct marketers and retailers for nearly 25 years. We have a rich history of experience and expertise. Our technology people are equally as skilled. Many of them have been designing and operating real-time, big data marketing systems for their entire careers.

Our Focus on Innovation

As thought leaders in the ever-changing landscape of digital marketing, we pride ourselves on creating solutions that are forward-thinking and provide sustainable revenue for our clients.

Genesis

Recognizing that retail was rapidly changing, 4Cite Marketing was established in 2010 to help retailers optimize their transition to e-commerce. The first step for any retailer is to increase the number of website visitors identified. The more information that can be captured about a consumer’s website activity, the better retailers are positioned to make relevant offers and drive conversions. Surprised by how rudimentary most identification techniques were at the time, 4Cite has developed proprietary technology that identifies significantly more web visitors than most retailers can do on their own or with other vendors.

Clients Remarks

Clients consistently rate 4Cite services as excellent and applaud the company’s ongoing innovation, commitment to meeting client needs, value placed on client relationships, high level of communication, and reliability in meeting project deadlines. Clients have shaped 4Cite products in many ways, because in striving to help them achieve their goals, 4Cite continually develops new tools, techniques and technologies.

One Example of How it Works

Once website visitors are identified, it becomes much easier to drive conversions. 

The challenge: Too many shoppers visiting the website of an apparel and travel goods company left the site without making a purchase. Too few of them were identified during their visit, making it impossible to follow up and bring them back.

The solution: The client retained 4Cite for its high website visitor identification rates and easy-to-implement triggered email service. Triggered email lets you easily reach out to website visitors after they leave and steer them back to make a purchase. 4Cite’s proprietary technology identifies visitors each time they visit and stores information about their individual shopping patterns and interests. 4Cite’s Interaction Hub ensures optimal timing and frequency of email messages, following a rule set pre-determined in consultation with the client.

When a customer leaves a product behind in the cart or browses the site without making a purchase, a triggered email that’s personalized to their interests is automatically generated, driving them back to the site with an incentive to buy. An email is also triggered if any product the customer has shown an interest in goes on sale.

The client now easily loads their creative to the same platform used for daily base email campaigns and accesses triggered email reports in the very same environment. Using an API to directly trigger emails through the client’s ESP, customers continue to receive emails from the client’s domain instead of an unfamiliar domain.

The result: 4Cite identified significantly more cart and browse abandoners than the company’s previous vendor. By moving its triggered email to 4Cite, the client realized a 28% lift in its cart abandon program and 33% lift in its browse abandon program. In addition, its new Now On Sale program began generating significant revenue.  

Marketing automation through Real-Time Interaction Management

4Cite’s integrated approach takes “triggers” to a whole new level that integrates standard triggered email, new email triggers that take place when your customers are shopping online with other retailers, triggered light box messaging on your website, and triggered website data feeds to inform omni-channel marketing. 

4Cite Makes It Easy

“We’ve all heard what’s coming. With fewer stores in the future, retailers will need to continually take a shopper’s context into account, often via mobile phone or the IoT (Internet of Things). They’ll need to track consumers and measure attribution across a growing number of devices and touch points to deliver targeted, timely, contextually relevant messages. And they’ll need to recognize immediacy and convenience as cornerstones of the shopping experience,” said 4Cite CEO Bob Gaito. 

Instead of a lofty goal, 4Cite’s innovation in the industry is making this vision a baseline capability. 4Cite technology makes it easy to use customer data to deliver highly individualized, contextually-relevant marketing, reaching customers with the right marketing messages at the right time to maximize sales and customer loyalty. 

Bob Gaito, CEO/Co-Founder

With over 25 years of experience servicing retailers and the direct marketing community, Bob is intimately familiar with the increasing challenges faced by today’s marketers. In early 2000 Bob set out to build a better solution for meeting these challenges and founded I-Centrix, a data management solutions company focused on supporting direct marketers. In 2010, Bob helped found 4Cite Marketing, a multi-channel Real-Time Interaction Marketing services provider.

"We focus on developing nimble and scalable cross-device technology that identifies online shoppers, collects the right data, translates it into usable information, and performs real-time decisioning."