We value your business; says PASI, the biggest and first Microsoft Dynamics NAV partner in the Philippines

The Silicon Review

thesiliconreview-rene-d-santos-ceo-pasi-17 The benefits of implementing an Enterprise Resource Planning system are endless. First and most important, all ERP systems are focused on the customer and end results. This means better products and services produced and delivered quickly. ERP allows open communication among suppliers, vendors, customers and all other facets of the business. Second, ERP can put a company with a standard set of business practices across the whole organization. By doing this, it allows each department within the whole organization to operate in the same way. Each department despite its geographical location will hire the same, order the same and run the operation with a same style according to business needs.

Observing the serious demand of ERP by multiple organizations, PASI was set up in 2002, to introduce Navision which is an ERP system. It was yet to be part of the Microsoft offering during that time. The company thought of introducing it in Philippines becoming the first Navision partner in the country. The company was formed to cater to the growing need of the market introducing a new ERP player. This is how the company basically started.

PASI is the pioneer and biggest Microsoft Dynamics NAV Partner in the Philippines, having a full consulting and development team to address specific needs of each client. Since 2002, it has built its expertise in accounting and financial management, distribution, manufacturing, transportation and logistics, and hospitality by providing services to companies not only in the Philippines but also in other countries in Asia Pacific and Middle East.

Microsoft Dynamics NAV (Navision) is a complete enterprise resource planning (ERP) software solution for mid-sized organizations that is fast to implement, easy to configure, and simple to use. Right from the start, simplicity has guided and continues to guide innovations in product design, development, implementation, and usability.

In conversation with Rene D. Santos, President & CEO

What solutions do you offer?

Microsoft technology strengthens our ability to deliver complete functionality demanded by our customers. As a Microsoft ISV, we deliver enhancements, customizations, or completely new solutions or applications specific to their operations using the Windows and .NET platforms.

Microsoft Dynamics NAV is a cost-effective, integrated business management solution that is fast to implement and easy to customize, maintain and use. It is specifically designed for small to medium-sized companies seeking one solution to help increase productivity without disrupting everyday business operations. Microsoft Dynamics NAV delivers integrated functionality for financial management, supply chain collaboration, CRM and e-commerce.

LS Retail is a complete retail management system with all the functionalities retailers need to manage their whole business operation efficiently, from head office to POS terminals. No matter which industry, with LS NAV, owners can oversee and run their business centrally from the back office. Track sales, stock and productivity live on all the sales channels: physical locations, e-commerce platform and mobile app. React fast and effectively when circumstances change, to minimize risks and maximize profits.

Jet Reports delivers unparalleled access to data through fast and flexible reporting and business analytics solutions that are cost effective, provide rapid time-to-value, and are built specifically for the needs of Microsoft ERP users. Jet Reports comes in 2 packages – Jet Professional and Jet Enterprise. Jet Professional allows users to get all the operational data they need, in the format they want. Any report – exactly the way it is wanted. No exporting, no copying and pasting and no programming. Jet Enterprise is a complete business intelligence and reporting solution built for the unique needs of Microsoft Dynamics users. Bringing all the information together in one place and enabling everyone in the organization to easily perform sophisticated business analysis from anywhere. Empower users to make better decisions, faster, on virtually any device.

What services do you offer or cover?

Diagnostic Review
Systems Analysis & Design
Business Process and Workflow Documentation
Data Migration
Data Integration
Customized Applications
Continuing Training
Help Desk Support

What is the present scenario of PASI?

Currently, we have more than 100 companies and 400 installations nationwide. We have an assortment of clients, we have clients in the midmarket, family-owned businesses to the enterprise businesses consist of several group of companies. We have also served clients from various industries like hospitality, retail, distribution, construction, real estate, manufacturing, and financial services. Some of our customers include: Starbucks, Manila Hotel, Crimson Hotel, Pancake Group, and Shangri La Mall.

PASI is responsible for the localization pack of Microsoft Dynamics NAV called Philippine Tax Localization Module. It has undergone a rigorous testing and has been Certified for Microsoft Dynamics.

We have built another segment of our business focusing on providing out-sourcing support to our customers. During implementation, we noticed that our customers lack the manpower and time to dedicate on the implementation project. This causes delay in the project. It is understandable that users will have difficulty in focusing on the tasks needed for the NAV project while they are also expected to do their daily jobs. To solve this, we came up with an outsourcing service. We provide experienced NAV encoders that can be hired on a per month or per project basis. Our aim is to alleviate the users from the mundane task of encoding so they can focus more on delivering what is needed from them. So far it has helped our customers complete their ERP projects faster.

How did you overcome challenges?

Each company has ups and downs. When we started this company, we are not similar to big IT firms. It was set up just starting from the backyard. So, financial barging has been our biggest obstacle. To make this run, we needed good people. That is why we made sure we had the right team when we started. When you’re small, it is not easy to get those people onboard. But we were lucky to have found the right persons. The good thing is, these people believed in what we do, believed that with our combined effort, and dedication to what we do we will be able to bring the company forth. And true enough we were able to. Our dream right now is to become a publicly listed company. We are working for this and hopefully we will be able to achieve it soon.

How do you see PASI in the near future?

First and foremost though we are in the Philippines, we focused in Metro Manila which is the main business center of the country. We are aiming to establish offices in other parts of the Philippines like Visayas and the Mindanao regions to serve our existing customers there. Our aim is to grow our customer base throughout the Philippines.

We also have some clients outside the Philippines though we don’t have offices there. What we do is we work with other Microsoft partners in other countries. Currently, we don’t have any plans in establishing physical offices in other countries.

What makes PASI effective?

We take pride in our ability to speak our customer’s language, understand their processes, the goals that they have to achieve, and the challenges that they face. Our team is composed of business analysts, implementation consultants, trainers, and developers. We have been in the business of implementing Microsoft Dynamics NAV for 15 years now, even before Microsoft bought Navision. Our solid experience in implementing Microsoft Dynamics NAV has been acknowledged by the Microsoft partner community; as such we have been tapped as a technical resource by several Microsoft partners here and in Asia Pacific. Rene D. Santos, CPA, President and CEO.