Alexa

August Edition 2019

Generating Visibility on Search Engines: Location3

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The internet is the world’s biggest platform to market a wide range of products and services. It provides a means of reaching out to millions of people across the globe in a matter of minutes. But making sure that a particular company’s website appears on top of search results is a science that is integral to digital marketing. Location3 was started on the heels of Google’s founding to tap into the emerging searching market. The company was as a digital marketing company that provided direct response results to clients on a global scale through search engine marketing and display media.

Given that Google was launched in 1998, it’s safe to say that Location3 isa veteran of the digital space – equipped with the technical expertise and professional experience to help clients navigate the quickly shifting landscape of digital media. As the industry has evolved, so too has Location3, adding services and solutions that reflect the business challenges of clients. The evolution continued with the launch of LOCALACT; the premier platform built to power and scale digital marketing for franchise systems and multi-location businesses. Location3 and LOCALACT combine to offer a Software-with-a-Service model that leverages the company’s team of in-house digital marketing experts and software that integrates client data in a single, centralized platform.

Here are some of Location3’s services

FRANCHISE DIGITAL MARKETING

Location3 understands that no two business locations are alike – even when they are part of the same company and brand. That understanding is what drives the company’s strategic approach to franchise digital marketing. Its in-house digital marketing experts and best-in-class technology combine to increase your company’s brand awareness and most importantly – drive customers into your stores.

LOCAL LISTING MANAGEMENT

Local listing management is an online marketing strategy that ensures all of your brick-and-mortar business locations are accurately listed on business directories like Google My Business, Facebook Places, Bing Places, Apple Maps, and more. Having accurate data and business listings optimized for core keywords also impacts your business listing ranking on all of the major search engines, which are critical in helping consumers find your business location.

Your local business listing is at the foundation of your online presence. It provides potential customers with basic business data including address, phone number, business hours, and more. Successful local listing management solidifies such foundational data while finding opportunities for improved SEO performance – resulting in increases in brand visibility and in-store revenue.

PAID SEARCH

Paid Search, or PPC, is an online marketing strategy that allows businesses to buy valuable advertising space on major search engine results pages.

This strategy is an efficient tool for driving customers into your stores as consumers continue to use online devices to find products and services in their area. An effective Paid Search strategy balances national and local tactics, and delivers relevant messaging to potential customers in a highly targeted geographic area or region at the moment they are looking for a solution.

Paid Search allows brands and businesses to compete directly for advertising space by bidding on keywords. If your bid wins, your business’ ad will show up on the top spot on the search engine results page. Your business must pay each time the ad is clicked, but through proper management, these costs can be minimized.

SEARCH ENGINE OPTIMIZATION

Search engine optimization, commonly referred to as SEO, is an online marketing strategy that increases your business’ visibility in organic search engine results.

The majority of your site traffic comes from the major search engines, including Google, Bing, and Yahoo. Search engines recognize well-structured sites that share valuable content with its users as well as sites that are endorsed through shared links. These sites are considered authoritative and rewarded with higher visibility in search engine results, ultimately increasing brand awareness and revenue for your business.

It’s important to note that search engine optimization is a long-term strategy that incorporates a wide range of tactics. But through extensive site optimizations and proactive campaign initiatives, this strategy delivers a lasting impact that rivals any digital marketing tactic.

Meet the driving force behind Location3’s success, Alex Porter

Alex Porter serves as the CEO of Location3. He is a highly accomplished senior executive with more than 15 years’ experience managing successful digital marketing strategies involving ad technology, marketing technology, and multi-location franchises. He has a proven ability to assist executive leadership teams in determining the key touch points along their respective consumers’ path-to-purchase, which drive revenue maximization and grow profitability, in addition to ensuring the development of strategic plans to utilize this data. His areas of expertise include franchise digital marketing, Local SEO, attribution modeling, marketing trends analysis, consumer evaluation, abstract thinking, growth strategies, strategic alignment, performance optimization, and relationship building.

We are a digital marketing agency that delivers enterprise-level strategy with local market activation.”