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10 Best CMOs to Watch 2020

Matthew Anderson, CMO of Roku: A zestful leader setting a standard of marketing innovation through revolutionary strategies


Streaming services have revolutionized how we watch TV and consume content. Much of the success of streaming is due to convenience and pricing. Compared to the price of cable, customers can get instant access to shows and movies at a fraction of the cost. Much of the success of streaming is due to convenience and pricing. Compared to the cost of cable, customers can get instant access to shows and movies at a fraction of the price. AI and machine learning help streaming services recommend shows that customers want to watch. For many people, TV Streaming can save you money; there are no monthly rental fees for digital boxes. Watch programming when you want, on your schedule always on demand. Games can be played online, and everything available on cable TV is pretty much available with various streaming media providers.

Roku is a pioneered TV streaming platform that connects the entire TV ecosystem around the world. Today, the company's streaming devices are used by millions of consumers in North America, Latin America, and Europe, including the UK, Ireland, and France. The firm connects users to the streaming content they love and enables content publishers to build and monetize large audiences and provide advertisers with unique capabilities to engage consumers. Roku is uniquely positioned with its sophisticated TV streaming platform and growing scale. The company operates the No. 1 TV streaming platform in the US as measured by hours streamed. Its streaming players are a more convenient and cost-effective way to watch TV. Just plug it into your TV, connect to the internet, set up a Roku account, and start streaming your favorites.

Path-breaking services offered by Roku

The Roku platform

The Roku platform enables content providers and advertisers to reach a massive and highly engaged consumer audience. It's sophisticated advertising tools built for streaming enable the firm advertising to deliver relevant audiences and measurable results to brands and agencies. Brands are drawn to their targeted, more measurable form of advertising and the flexible solutions they offer, such as sponsorship and interactive overlay. The data, measurement, and inventory are natively available for buyers within the OneView Ad Platform, enabling buyers to transact programmatically, buying inventory from Roku and publishers directly, all while leveraging proprietary first-party data, measurement and optimization capabilities. The firm believes in the future that all advertising will be streamed.

The Roku Channel

The Roku Channel is a top streaming channel owned and operated by Roku. It is available to consumers in the U.S., Canada, and the UK for free on Roku streaming devices, the Web, and mobile devices. It works with studio and content providers to provide consumers with a large selection of free ad-supported video on demand, live TV, and premium subscriptions. Its powerful promotional tools enable content providers and studios to attract and retain a large audience on this channel.

Roku streaming devices

Roku streaming devices run the operating system purpose-built and designed specifically for TV. The OS powers the Roku players, Roku® Streaming Sticks™, and Roku Smart Soundbars. Its streaming devices provide an incredible TV experience that is easy, offers a ton of content and value.

Roku TV

Roku TVs manufactured by OEM brands worldwide, use Roku's purpose-built OS and TV hardware reference design. Co-branded Roku TV models are available through direct sales at major retailers, licensing arrangements with TV brands, and pay TV operators in North America and Brazil.

The Roku Channel Store

The Roku Channel Store offers thousands of streaming channels from both global and local content providers. A dedicated Roku Channel Store is offered in each country where the devices are available. Roku makes it easy and affordable for consumers to enjoy free and paid content, including live TV, news, sports, hit movies, popular vintage and recent TV shows and music.

The visionary leader behind the success of Roku

Matthew Anderson serves as the Chief Marketing Officer of Roku. He oversees all branding and communications. Earlier, Matthew had senior roles at News Corp. and Sky. Prior to Sky, Mr. Matthew was regional CEO of Ogilvy Public Relations for the Asia Pacific, Europe, and the Middle East. He serves on the board of MOBY Group, an emerging-markets broadcaster. Mr. Matthew holds a bachelor's degree in English and Urban Studies from the University of Pennsylvania.

"Roku devices are simple to set-up and easy-to-use. They come with simple remote and powerful features like Roku Search, which makes it effortless to find what you want to watch."