A VoIP expert offering a broad selection of solutions to meet all the unique needs of thriving businesses: Snom Americas

In the highly connected world we live in, traditional phone systems have been overpowered by the rise of VoIP (Voice over Internet Protocol). Businesses in almost every segment greatly benefit from implementing this complex communication technology. VoIP gives the users the freedom of choosing their own, unlike other traditional options where the phone calls are restricted to a single device. Since VoIP solutions are hosted by the provider and are virtual, businesses no longer need to make space for large infrastructure.

Globally there are various companies delivering excellent VoIP systems, but Snom Americas stands out from the rest. Snom offers a broad selection of VoIP solutions to meet the unique needs of your thriving business. Whatever your telecommunications needs, you can trust Snom to deliver the right combination of products, services, and solutions to keep your business connected.

In conversation with Brian Tompkins, Vice President of Sales, Snom Americas

Q. As a journalist, I find Snom Americas quite striking. From the emotional branding standpoint, it has that appeal. How did you come up with the brand name? And please brief us about the history so far.

Christian Stredicke and Nicolas-Peter Pohland, two former computer scientists at the Technical University of Berlin, founded Snom in 1997 in Berlin, Germany. The Snom 100 model was the first VoIP telephone the company produced when it started out in 1999. By the year 2000, the business had its sights set on creating components that could be used with enterprise communication systems. The company focused on stand-alone VoIP phones that are compatible across standards-based platforms from many manufacturers rather than selling a single telephony platform solution. This was made possible with the introduction of the Session Initiation Protocol (SIP). In 2006, Snom opened an office in North Andover, Massachusetts, to enter the North American market. The distributor’s networks include companies in EMEA, the CIS region, North America and Australia. In late 2016, Snom Technology AG was acquired by VTech Holdings Limited.

Q. ‘Snom offers a broad selection of VoIP solutions to meet the unique needs of your thriving business.’ This sounds promising. Can you elaborate on this a bit more?

Snom designs and manufactures professional and enterprise VoIP telephones. Snom produces robust, high-quality, feature-rich business telephones designed exclusively for the trained and certified professional IT and PBX installer. They are universally compatible with the leading PBX platforms. Products developed for everyday business require simple operating concepts. At Snom, we analyze and evaluate the human, technological and economic factors that are relevant to a product’s success – all from our customer’s viewpoint. Snom VoIP solutions include desk phones, mobile telephony, and conferencing.

Q. What groundbreaking and proactive methodology does your company implement to meet its clients’ expectations?

Snom has adapted too many premium and cutting-edge technologies over the years. In addition, Snom utilizes a wide range of testing tools and software in designing our IP telephones, ensuring we deliver the best quality to our customers according to the latest requirements of modern telecommunication.

We value our German heritage. We have improved audio quality over the years by combining our acoustic experience and VoIP signaling know-how with the latest DSP algorithms, our high- resolution color displays are made from thin film transistor liquid crystal displays (TFT LCD) for improved features such as pixel addressability and contrast values. As a result, many Snom customers have been using our products continuously for more than five years without reporting any display fading.

Q. What makes your products and services trustworthy? What makes your clients come back to you again and again?

Key differentiators for Snom are our exceptionally high standards of voice quality, our German- engineered products providing reliability, resilience and great RIO and the value-added capabilities of Snom software – including SIP standard compliance, ease of provisioning, feature-richness and security. So whatever your business telecommunications needs are, you can trust Snom to deliver the correct products, services, and solutions to help your business thrive.

Q. Will your company be expanding, bringing on any new solutions that we should be aware of?

Our focus is not only on launching a new product but also on improving the existing ones, which requires the same foresight and planning. The professional D7XX Series telephones are aesthetically appealing and highly practical and can meet all the business requirements when a phone is an essential tool in daily work. The D7XX family consists of desk phones (D717, D735, and D785) and expansion modules (D7 and D7C). These high-performance devices are future-proofed and provide the best in Wideband HD audio, ensuring crystal clear sound quality. In addition, they are compatible with many of your favorite USB headsets to meet the connectivity requirements of today’s workspace.

The Snom C620 wireless conference phone uses DECT 6.0 technology for a completely wireless conference experience. The system includes a SIP DECT base and docking station to charge the phone with up to 24 hours of talk time (or 12 hours for wideband audio). And just place the two wireless mics in the phone’s built-in charging bays to get them ready for the next call. The C620 allows total freedom for placement in your conference room–without tripping over wires. With wireless mics, you’ll experience less frustration and more successful conversations.

An innovative solution launching later this year is the new Snom M500 Pro, DECT Multicell Base Station. It is perfect for businesses to streamline their hardware management and gain the freedom to communicate securely. Offering programmable keys on both the handset and desk phone for easy call management. Plus, enjoy the built-in shared call emulation to have eyes on all communication while having the freedom to retrieve a call on hold from another device. The M500 Pro allows you to increase productivity, streamline easy communication and offers great range for a mobile workplace – no more cords holding you down!

Q. Given how frequently circumstances change, what plans for transformation are you pursuing to remain relevant now and in the future?

The word “transformation” gets thrown around a lot these days, but it can have different meanings for different individuals and companies. In a world of unprecedented disruption and market turbulence, transformation today revolves around the need to generate new value—unlock new opportunities, drive new growth, and deliver new efficiencies. We always believe that staying relevant and innovative isn’t always about producing the ‘next big thing’ in the market but building products with a blend of our historical knowledge and modern technology to address both the functional needs of the end user and the technology needs of the current market.

Meet the leader behind the success of Snom Americas

Brian Tompkins, Vice President of Sales, Snom Americas has been working in the North American communications industry for over 30 years. For the past 10 years, Brian has led the USA VTech retail sales, managing sales strategies and negotiations with top partners such as Walmart, Target, Best Buy, and Amazon. Brian has recently been given the added responsibility of managing the Business Telephony and Hospitality sales teams and is excited about driving market share with the Snom Americas brand. Brian holds a BBA in Marketing and an Executive MBA from the University of Texas at Arlington.

“Whatever your business telecommunications needs are, you can trust Snom to deliver the correct products, services, and solutions to help your business thrive”