COVER STORY

30 Best Leaders to Watch 2023

‘Only stories can motivate and unify people, so have your story set and tell it with a proper lexicology’: President of Reputation Age, Philippe Lentschener’s view on brand building

“My entire professional life has been dedicated to brand and strategy. The outcome could vary, but I couldn’t care less, if the strategy is strong, there is nothing boring.” We ar... Read more

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