An Interview with Nirmalya Labs Private Limited Leadership: ‘Our Vision is to be Partners in the Success of Entrepreneurs with Great Ideas and Help in Translating them into World Class Software Products’

“We deploy enterprise solutions in a cost-effective way that allow small, medium and large businesses to leverage technology in innovative an effective way.”

Information Technology has become one of the most important resources to operate and manage organizations in the 21st century. It touches every facet of a modern enterprise, from customer service to operations, to social media, and to security. Over time, technology creates new jobs like mobile application developers, social media and business intelligence analysts, information security specialists, and data architects. Such jobs didn’t exist twenty, or even ten, years ago. Information technologies that integrate business functions across the enterprise, known as Enterprise Systems, have become the backbone of modern organizations.

In view of the above-mentioned scenario, we are thrilled to present Nirmalya Labs Private Limited.

Nirmalya is a product development company founded by three techno-entrepreneurs from National Institute of Technology (NIT). The company’s team has a proven track record of building world-class enterprise software products, solutions and executing complex software projects.

Nirmalya was incorporated in 2017 and is headquartered in Bhubaneswar, Odisha.

Biraja Prasad Nath (CMD), Keshav Tripathy (CEO), & Sulekh Rath (CMO), Nirmalya Labs Private Limited Leadership, spoke exclusively to The Silicon Review. Below is an excerpt.

Why was the company set up? And how did you expand your company and its offerings over the years, Mr Nath?

Nirmalya Labs is a company that blossomed out of the need of its Co-founders to start something on their own, where they could innovate and do something which they never got to do in their corporate life. After working for over 20 years in corporate, the trio Biraja Prasad Nath, Keshav Tripathy and Sulekh Rath decided to carve a niche in the domain of Product Engineering.

“Our key services include Product Engineering, Enterprise Application, Agile Testing and Finance & Accounting Services. Considering the volatile dynamics of the global economic system, every company/organization needs cost-effective, robust, secure and hassle-free services. We envision of becoming partners in the success of entrepreneurs by helping them translate their ideas into world-class software products. Recognized as a start-up by Govt. of India and Odisha, we deploy innovative enterprise solutions in a cost-effective way that allow small, medium and large businesses to leverage technology in an effective way. When innovation, passion for customer success is amalgamated with values, ethics, quality and sustainability, the blend becomes a perfect combination for a successful company.”

Brief us about your product portfolio, Mr Nath?

“All our products are SaaS-based that customers are using on a subscription basis instead of spending lots of money for development, deployment, and maintenance.” Our Product Portfolio is mentioned below:

iPravaah: It is an MBC product for DISCOMs which covers meter-to-cash. Product Suite includes Customer Service, Operations Management, Revenue Management and MIS/Dashboard. It is customizable and easily integrates with the Utility’s existing applications such as its GIS.

mPravaah: A unique and proven solution for MBC which brings the power of mobility to address the challenges of revenue reconciliation, workforce management, and the need for real-time updates. Built on the Android platform, it reduces billing cycle time, improves metering accuracy, facilitates on-time billing reconciliation, monitors field crew and allows for network updates. It has been used for 2M MBC consumers. We are incorporating Blockchain technology and will be ready by end of this year.

nPravaah AMS: Developed on an IoT platform, resides on top of all disparate utility systems and provides a consolidated view of the assets from a central location. This system integrates information from various existing systems such as SCADA, SAS, DAS, AMI etc. as well as communicates with intelligent and communicable devices like energy meters, RTU, RMU, and other equipment. This also helps in proactive asset maintenance deferring large capex requirements due to system breakdown.

nPower: A data virtualization and analysis product, where data mining can be done through python scripting or visual programming. The product has features for text mining, machine learning and data analytics along with multiple classifications and regression algorithms, and there are features to create a new one by adding desired preprocessing to construct the new variants.

How is your company positioned in the recent market scenario, Mr Tripathy?

We are a very small entity, yet technologically ahead of many companies in the market. Our key technological focus includes Blockchain, Analytics, IoT, and Mobility/Web. As a niche SW Product Company, we are basically targeting startups that have an excellent idea but do not have an engineering team to translate the idea to product. At Nirmalya Labs, we work with the following motto and message to customers: ‘You Focus on Your Core Business, Let us do the Engineering.’ We help customers try out new ideas quickly, create quick product prototypes and build a robust product once you narrow down on an idea.

How does your company contribute to the global IT platform at large, Mr Tripathy?

We have been able to reach customers around the globe; our products are getting good traction. Also, we are engaging with customers for enterprise application development. Our MBC products iPravaah and mPravaah are robust and these would fit for any kind of utility billings like electricity, solar and water.

Do you have any new products ready to be launched, Mr Rath?

Our new product nBOARD will be launched in December this year. It’s an online campus hiring product; companies can make use of this product and hire students from remote locations without visiting campus. The product has features like aptitude test to video-conference interview to offer letter generation.

How have you planned your future roadmap, Mr Rath?

We are trying to provide affordable technological solutions in the areas of utility, power (including renewable) and agriculture. However, we are not limited to these domains. Our key focus is on technologies like Blockchain, IoT, and Analytics. Our R&D team is diving deeper into how Blockchain is a match made in heaven for the Sharing Economy as Blockchain enables philosophical alignment between the sharing economy users. We are positive thinkers and see the invisible, feel the intangible, and willing to achieve the impossible.

Leadership | Nirmalya Labs Private Limited

Biraja Prasad Nath, Founder & CMD: With over 22 years of experience, Biraja has worked with leading global organizations such as Progress Software Corporation, IBM Labs, Credit Suisse, LTA-Singapore, Singapore Ports, Alltel-USA, Satyam Computers, and Tata Steel, Jamshedpur. Prior to Nirmalya Labs, he was the Director & Head of Engineering in Progress Software Corporation.

Mr. Nath is an alumnus of National Institute of Technology, Jamshedpur.

Sulekh Rath, Co-founder & CMO: With more than 22 years of experience in sales and business management. Sulekh has worked with power distribution and construction domain for many years and has successfully carried out project management responsibilities. He brings solid knowledge in power and distribution sector along with customer relationship and business development area.

Mr. Rath is an alumnus of IIM, Kolkata.

Keshav Tripathy, Co-founder & CEO: Keshav has more than 30 years of industry and consulting experience as Project and Program Manager in the domains of manufacturing, logistics, credit card, port operations, insurance, etc. He has worked with giants like NIC, Tata Steel, Satyam, GE, and IBM.

At Nirmalya Labs, Keshav is responsible for all technology infrastructure, resourcing, delivery, customer engagements and operations.

Mr. Tripathy is an alumnus of National Institute of Technology, Rourkela.

“We provide the necessary competitive edge to our customers’ business and help them create an agile and efficient organization, maximize opportunities, anticipate demand better and respond to it effectively.”