‘Our Overriding Goal is to Help Companies Deliver Memorable Customer Journeys to their End-Users’ Sanjjeev K Singh, Founder and Managing Partner of ASAR Digital

“We’ve built SAP Certified Rapid Deployment offerings to get customers up and running in a matter of weeks.”

In the post-Covid-19 era, every industry is undergoing sweeping changes. A noteworthy market trend has been the merging of biotech and health services companies across both of these sectors. This inevitably calls for the integration of systems technologies such as sales, service, and commerce clouds. As things change, companies, in general, are looking for new CX experiences to optimize their operations.

In light of these changes, we’re delighted to present ASAR Digital — providing groundbreaking SAP CX solutions to organizations across all sectors of the market. ASAR has gained prominence as a leading provider of SAP CX Solutions in the mid-market, Offering SAP Qualified Partner Packaged Solutions which aid in rapid implementation of various solutions from the SAP CX Portfolio — Commerce Cloud, CPQ, and Sales Cloud, Service Cloud, Customer Data Cloud and other SAP Solutions. Along with CX Solutions delivery, the company has recently become certified in the implementation of S/4HANA and it’s currently the only partner in North America delivering end to end Lead to Cash process across SAP CX and SAP S/4HANA ERP.

Founded in 2010 and based in Naperville, Illinois, ASAR works with a diverse array of industries such as manufacturing, life sciences, high tech, industrial machinery, wholesale distribution, professional services, automotive, retail, etc.

To highlight and further understand ASAR Digital’s mission, I sat down with Sanjjeev K Singh (Managing Partner), who founded the company. Below is an excerpt.

Mr. Singh is renowned for his thought leadership and technical expertise in SAP Customer Experience solutions. He’s also an SAP Press Author, having written three books on SAP CX, breaking down the complex architecture necessary for the implementation and integration of SAP S/4HANA, SAP Sales Cloud, and SAP Hybris.

“Our philosophy is that CX is all-encompassing. Every team member at ASAR has a CX-oriented mindset.” It appears that above all, the MO of this firm is Customer Experience. As Mr. Singh says, “Our overriding goal is to help companies deliver memorable customer journeys to their end-users.”

“Each individual customer throughout the range of industries we serve is unique. A common thread uniting them is that they’re seeking out trusted advisors who understand and empathize with their distinct challenges.”

“CX has become a buzz term in the tech industry, but we see it as something bigger and even more meaningful than the systems we work tirelessly to implement. We see it as a public good because it entails sharing and empathizing with others in their goals and motivations, as their happiness builds our success. This is the meaning of our company name, ASAR, derived from a Hindi word that translates to ‘making a positive impact’.”

ASAR Digital Outclasses the CX Pack

“CX has risen to the forefront as a new critical success factor for today’s businesses. In fact, companies invest hundreds of thousands of dollars, if not millions, in implementing point solutions for their marketing, sales, and service teams. These point solutions do not interact with one another, so despite these expensive implementations, a frustrating gap in the customer experience remains for these organizations.”

“ASAR has a deep knowledge base of the entire catalog of SAP CX Solutions. Put simply, we can account for these CX gaps, and design solutions accordingly. Our diverse team of solution architects, business analysts, and designers are service-oriented professionals with a passion for helping others. Known for delivery best practices and industry thought leadership, the ASAR team follows a prescriptive engagement model, setting us apart from the majority of SAP Partners. By following an outside-in approach, we help our customers get the most value for their investment in SAP’s Solutions.”

“Besides, our consultants are highly experienced in implementing SAP solutions across a range of industries — from life sciences to retail. Using industry best practices, we help our customers transition from legacy platforms, which are notoriously siloed and disconnected, to digitally connected systems across all channels and devices. We’ve built SAP Certified Rapid Deployment offerings to get customers up and running in a matter of weeks. Customers using ASAR’s help and expertise have been able to realize a faster and more robust return rate on their implementation and integration budgets.”

ASAR Digital Expertise Determines its Core Competencies

While consulting companies typically look for implementation instructions from their customers, ASAR stands apart by offering an advisory approach along with its comprehensive consultation. The company’s system integrators then bring this outside-in approach to implement the solution. This empowers customers by adding unique value to their CX journey, born of genuinely understanding where the customer is coming from.

“We use detailed industry knowledge, developed by years of experience, and an innovative and forward-thinking approach to set ourselves apart. We realize that implementation services are becoming increasingly commodified and that ASAR could likely face competition from new entrants to the market in the years to come. Our team members are always learning and developing their skills, not only to stay competitive but to lead from the front. Keeping this in mind, we hire passionate and curious individuals, who are inherently driven to solve problems.”

“New designs are on the horizon for ASAR as we expand from offering professional services to products.

Notably, a good number of companies agree that they’ve experienced a positive impact on their CX and operational cloud platforms by taking advantage of ASAR’s expertise. Above all, we’re here to help companies reimagine their customer experience, and leverage the intelligence of enterprise resource planning. Our service-oriented approach is founded in the knowledge that at the heart of it all is the customer, and providing them with a satisfying journey.”

Sanjjeev K Singh | Founder & Managing Partner

Sanjjeev K Singh is a computer engineer and MBA with over 25 years of experience in the IT industry. He’s a former SAP executive and is adept in architecture and implementation nuances of various SAP ERP and CX solutions. He is also an SAP Press Author of three SAP books on SAP Hybris, SAP Sales Cloud, and SAP C/4HANA. After seeing countless customers waste millions of dollars with various system integrators, Sanjjeev started ASAR in 2010. He set out to change the culture of customers who were struggling and spending on implementation and walking away without fully realizing the value of their SAP investments. The purpose was to help SAP customers implement SAP solutions, cost-effectively and optimally, based on SAP best practices.

“Our service-oriented approach is founded in the knowledge that at the heart of it all is the customer, and providing them with a satisfying journey.”