BrandMuscle – The Leader in Integrated Local Marketing Technology and Services

Today’s advertisers are spoiled for choice. In the earlier days, it was just print or out-of-home advertising. Today there are numerous channels available like TV, internet, mobile devices, and many other ways and traditional media. One can safely assume that almost all customers will regularly see at least two or three of these channels. Such increased viewing means that companies will get a broader audience to convey messages. However, there is the danger of being inconsistent in different media. Integrated marketing helps to send the same messages on all the platforms. An integrated marketing strategy delivers unified and consistent messages across all the channels that a company uses. This will ensure that wherever customers interact with the company, they will get the same message.

BrandMuscle is an integrated local and channel marketing Services Company, serving over 175 of the world’s top brands, with 750 professionals in five offices globally. The BrandMuscle Integrated Local Marketing Platform enables brands and their local marketing partners to deliver the greatest marketing impact to each individual customer. BrandMuscle simplifies and scales digital and physical marketing execution, enabling brands to acquire and retain the best customers, build loyalty, enhance lifetime customer value, and maximize ROI. The BrandMuscle Intelligent Local Marketing Platform offers premium Through-Channel Marketing Automation (TCMA), empowering brands and their local marketing partners to deliver the greatest marketing impact to each individual customer.

Marketing Automation Solutions That Provides Insights across the Marketing Lifecycle

Brand Management: BrandMuscle's brand management software provides ultra-flexible physical and digital templates for channel partners to leverage when creating local marketing content. Any HTML, Adobe InDesign, video, or other creative files can become an ad builder template, allowing partner businesses to execute corporate-approved campaigns at the local level. Data-driven templates reduce the need for local content maintenance by up to 25%, ensuring consistent and efficient brand management. Their expert graphics services team will help to develop your content architecture and guide brand compliance. With a through-channel marketing automation solution, called a TCMA, channel funds can be accessed seamlessly when making marketing purchases. Activities are either automatically claimed or billed back. Vendor integration reduces the need for multiple platforms, keeping your marketing ecosystem easy to manage. Scale your local programs across the local marketing lifecycle, from strategy to execution, with a single, one-stop TCMA solution.

MDF and Co-op Fund Management: Effective co-op fund management and MDF program management can optimize your marketing strategy and empower local partners with brand compliant advertising tools at a subsidized cost. Customizable rules and streamlined marketing execution will help you increase partner engagement and campaign effectiveness. Your partners can utilize MDF or co-op funds and be reimbursed across a variety of marketing tactics, governed by rules you configure. Partners can easily maintain brand compliance and submit their marketing materials for quick approval. As part of an integrated marketing ecosystem, MDF and co-op fund management includes data reporting, analytics, and social media marketing to provide your partners with data to measure impact and make better marketing decisions. The MDF and co-op fund management software solution is a flexible, configurable tool that will make the most of your marketing strategy, and it requires minimal implementation investment at the local level.

Local Marketing Execution: For your brand to reach customers at local touchpoints, local channel partners must be empowered to effectively distribute your brand’s message across different channels. But many partners reported needing more guidance and help with local marketing execution than their current channel marketing program provides. Whether your partners are sharing assets across social media, representing your brand’s voice through online review sites, or creating billboards with your logo on it, the marketing execution solutions will give them the education, training, support, and tools needed to accurately and easily market your brand and drive revenue. BrandMuscle's research shows that Marketing Mature partners realized 2x more revenue growth than their less mature peers. Therefore, every aspect of their platform is aimed at reducing friction, empowering partners to build their marketing knowledge, and demonstrating the value of participating in your channel marketing program so that they can become more confident marketers.

The Formidable Leader

Scott Weeren is the Chief Executive Officer of BrandMuscle. He is a global Sales and Operations executive with 25+ years of exceeding corporate objectives through driving organic sales, international expansions, growth of new divisions and leading successful turnarounds. He is known as an expert driving new "Logo" sales. Scott brings extensive expertise leading operational expansions throughout the US, Europe, Asia Pacific and Australia.

He attributes much of my success to his customer centric focus and ability to generate profits through getting into the details of issues and problems. Mr. Weeren enjoys running large organizations who desire to expand their global footprint while optimizing the quality of their operational processes and customer service.

"We empower local business partners by providing the tools and insights, allowing the time-strapped, single proprietor to take full advantage of the power of the national brand."