Connect With Your Audience, Build Rich Profiles Based On Trust and Drive Better Digital Strategy with Customer Data: Gigya

Today, one of the greatest sources of competitive differentiation comes from how firms exploit digital technologies to win, serve, and retain customers. Customers now have unprecedented control over the success of a firm.

Nowadays, organizations are engaging with customers via every possible digital channel. In this era of digitization, trust plays a critical role for all parties, especially for the consumer. The more customers trust the service provided by the firm, the more they use it. The real key to this is the confidence that the consumer has in the service that their privacy has been considered from the outset, their preferences are easy to consent and adhere to, and that the service is easy as well as secure to use.

Founded in 2006, Gigya is the Leader in Customer Identity Management. Gigya's Customer Identity Management platform helps companies build better customer relationships by turning unknown site visitors into known, loyal and engaged customers. Gigya's platform, which includes products such as Registration-as-a-Service (RaaS), Social Login and Profile Management, was designed from the ground up for social identities, mobile devices, consumer privacy and modern marketing. The firm provides developers the APIs they need to easily build and maintain secure and scalable registration, authentication, profile management, data analytics and third-party integrations.

More than 700 of the world’s leading enterprises, including 50% of the comScore top 100 US web properties, rely on Gigya to build identity-driven relationships with over 1.1 Billion customers while powering scalable, secure, privacy compliant customer identity management. Headquartered in Mountain View, CA, Gigya is privately held and has raised more than $100m in capital from several leading venture capital firms including Benchmark Capital, Mayfield, Intel Capital, Adobe Ventures and Stanford University.

Be transparent. Gain loyal customers. Protect your business.

Gigya offers the industry’s most advanced customer identity and access management (CIAM) platform and, now, a comprehensive solution for managing all aspects of customer profiles, preferences, and consent — with transparency and self-service control at its core. This enables businesses to maximize the value of their customer relationships while fostering lasting, brand-building trust with consumers and meeting the requirements of ever-evolving data protection and privacy laws and regulations.

Customer Identity and Access Management

As businesses transform digitally, they face big challenges driven by mega-trends in the global marketplace, including consumer demand for more seamless and relevant experiences across devices and channels in exchange for their data; an onslaught of new regional data protection and privacy regulations and the ever-changing policies of social networks and other identity providers (IdPs), and; increasing account takeover attacks and data breaches in the wake of poor password usage.

As the leader in customer identity and access management (CIAM), Gigya helps businesses identify, engage and build a single view of each customer, to better understand who they are and fuel relevant, personalized experiences across their journey — from awareness to advocacy. Gigya’s platform is designed to meet privacy, compliance and security best practices without sacrificing user experience.

Enterprise Preference Manager

Due to new data privacy acts, including the European Union General Data Protection Regulation (GDPR), businesses must give consumers more control over the personal data collected from them, including all online preference and consent settings. Because of this, businesses must find a more centralized, comprehensive and secure way to manage their customers’ preferences.

Gigya Enterprise Preference Manager helps put customers back in control of their own profile information and preferences for communications and marketing activities. It also centralizes the collection and recording of customers’ consent for these activities, as well as for terms of service and privacy policies, enables tracking of various versions of consent records across the customer lifecycle for auditing purposes, and synchronizes preference and consent settings with all downstream applications.

Welcome to Gigya IDX Marketplace

Modern technologies offer new ways to align IT as a top-line business enabler, but custom integrations are expensive and time-consuming. Get to market faster using Gigya’s out-of-the-box integration with a growing list of partners ranging from traditional CRM systems to cutting-edge marketing automation and analytics technologies. 

Direct REST-based API connections eliminate the upfront cost and risk of in-house deployments requiring custom resource connectors and adapters, as well as ongoing, time-intensive change management. Gigya gets you to the market in record time with a simple, low maintenance solution for integration with 50+ partners in industries.

Some of the Happy Clients

• Medialaan

To combat growing competition from media streaming providers, Medialaan sought to add value to its advertising sponsors and increase rate cards on its premier network site VTM.be. Medialaan teamed up with Gigya to get a comprehensive understanding of its viewers’ identities.

Gigya’s Customer Identity Management Platform enables Medialaan to provide sponsors with detailed insights into its user base to more effectively reach and convert desired segments.

• Forbes

Determined to increase new user registrations and provide users with a better site experience, Forbes decided to launch Social Login on Forbes.com.

Already reaching 30 million visitors each month, Forbes.com needed a way to unify login options, reach social users, and encourage engagement with the site’s vast array of content. To achieve these goals, the publishing giant teamed up with Gigya.

Meet the Key Executive

Patrick Salyer is the CEO of Gigya. Patrick joined Gigya in 2007 and has led the company's vision, strategy and operations. Before joining Gigya, Patrick co-founded a social applications company and served as a consultant for L.E.K. Consulting, a strategy consulting firm. Patrick holds a bachelor's degree from Harvard University.

Patrick’s grandfather was an entrepreneur and has always been the influential person for Patrick. A part of his legacy is a document he wrote in the 1950s outlining his nine steps to a successful life and business and Patrick have this document on his desk, and it's a big source of inspiration for him.

“To build trust with customers and remain in compliance with regional privacy regulations, your business needs a centralized way to manage your customers’ preference and consent settings. And for that, we have the answer.”