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November Edition 2024

Defined.ai: Redefining the AI Data Marketplace for an Ethical, Intelligent Future

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Founded by Dr. Daniela Braga in 2015, Defined.ai has swiftly risen as a leader in the artificial intelligence (AI) ecosystem, not just as a data provider but as a trailblazer in ethical AI. With an unwavering commitment to high-quality data, ethical practices, and customer-centric innovation, Defined.ai is constructing the ultimate marketplace for AI training data. The company’s vision is to empower AI creators, enabling them to build scalable, impactful solutions with data that is reliable, secure, and ethically sourced. Dr. Braga, the Founder and CEO, is a dynamic force whose accomplishments reflect the company’s rapid rise in the competitive AI landscape. As an industry innovator, Braga has received prestigious accolades, including the Ernst & Young (E&Y) Entrepreneur of the Year Award and recognition from Goldman Sachs. Her expertise in AI has earned her a place in the World Economic Forum's Expert Network, where she contributes insights on AI's potential and ethical considerations. Additionally, she serves on the National Artificial Intelligence (AI) Research Resource Task Force in the United States, which advises the President on AI strategy, and holds an advisory role with the President of Portugal.

Beyond her leadership qualities, Dr. Braga’s ability to secure funding sets her apart. Defined.ai has raised over $80 million in venture capital, establishing Braga as the highest capital-raising female founder in the AI sector. This funding has fueled Defined.ai’s continuous growth, enabling it to innovate and expand into a range of AI-driven markets.

Defining Excellence through Core Values

Defined.ai’s values of expertise, reliability, trust, and innovation are its guiding principles. These values shape every facet of the company, from product development to client interactions:

  • Expertise: Defined.ai stands out for its unparalleled AI knowledge and comprehensive solutions, designed to offer clients a frictionless experience. The team, comprising top experts in machine learning, linguistics, and data science, has built a reputation for tailored solutions that address unique industry needs.
  • Reliability: Quality assurance is central to Defined.ai’s mission. The company’s adherence to ISO 27001 certification underscores its commitment to delivering robust, reliable AI data services. Defined.ai’s clients can trust that their data projects will be executed with precision and integrity.
  • Trust: Defined.ai acts as a trusted partner, offering transparency and security through stringent data privacy practices. These policies are designed not only to protect data but also to safeguard client reputations.
  • Innovation: Aiming to shape the future of AI, Defined.ai continues to innovate with new products and technologies. By addressing emerging needs in AI model development, Defined.ai empowers clients to enhance the quality and reach of their AI applications.

The Defined.ai Journey: From Startup to AI Marketplace Leader

Defined.ai’s journey is one of rapid growth, strategic expansion, and continuous innovation. Founded in Seattle, Washington, the company opened an R&D center in Lisbon, Portugal, in 2015 to build a diverse, global team. Within a year, the company launched its proprietary data platform and secured a seed round of $1.1 million, backed by investors like Sony, Amazon Alexa Fund, Portugal Ventures, and Busy Angels.

The following years saw Defined.ai establishing itself as a significant player in AI. In 2017, it launched Neevo, a platform that leverages human intelligence to optimize AI training data. By 2018, Defined.ai raised $11.8 million in Series A funding, expanded its offices to Tokyo, and secured partnerships with leading tech giants Amazon, IBM, and Microsoft.

A Commitment to Ethical AI and Innovation in Generative AI

Defined.ai has become synonymous with ethical AI data sourcing. Its marketplace offers a vast array of ethically sourced, high-quality datasets across multiple languages and sectors. This approach has positioned Defined.ai as a leader in Generative AI, providing robust, crowd-powered data creation services for clients seeking ethically collected data to power complex AI models.

Defined.ai’s marketplace includes over 100,000 hours of speech, music, and sound effects across 70 locales and 23 domains, along with a broad selection of image, video, and text datasets. The platform offers both off-the-shelf and custom datasets for industries ranging from finance and e-commerce to healthcare and telecommunications, ensuring that clients can find or create precisely the data they need.

One of Defined.ai’s standout services is its Generative AI Annotation Services, designed to improve AI model output quality and align them with user expectations. With a diverse, skilled crowd workforce, Defined.ai provides large-scale, high-quality annotations that enhance AI precision, making it more responsive and accurate for real-world applications.

Looking Forward: Shaping the Future of AI Data

The path ahead for Defined.ai is defined by expansion, innovation, and the pursuit of ethical AI. Dr. Braga’s vision is to continue expanding the marketplace, offering data that addresses the ever-evolving needs of AI across diverse industries and applications. As AI becomes increasingly integrated into daily life, Defined.ai’s emphasis on transparency, security, and ethical data practices will continue to be its hallmark.

With AI at a critical juncture, Defined.ai is set to play a significant role in shaping the industry’s future. The company’s efforts are not only geared toward technological progress but also toward establishing ethical standards that foster trust between AI developers and end-users. Dr. Braga’s presence in international forums and advisory boards reflects the company’s influence, as Defined.ai leads the charge in promoting AI solutions that are both powerful and responsible.

In just a few years, Defined.ai has transitioned from a promising startup to a leading AI marketplace, driven by a commitment to ethical standards and a focus on building impactful AI solutions. As the world’s largest marketplace for ethically sourced AI training data, Defined.ai is poised to redefine the boundaries of what AI can achieve, while setting a standard for the responsible use of AI data across industries.

With a strong foundation, a clear mission, and an expanding portfolio of AI-driven solutions, Defined.ai represents not just the future of AI data but also a model for how companies can build trust, innovate responsibly, and drive meaningful change in the age of artificial intelligence.

Dr. Daniela Braga, Founder and CEO

“Defined.ai acts as a trusted partner, offering transparency and security through stringent data privacy practices. These policies are designed not only to protect data but also to safeguard client reputations.”

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