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20 Best CEOs of the Year 2021 in Asia

The trusted partner to create memorable events: Elitez

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The team understands the challenges businesses face when it comes to brand activation and merchandising, especially in dynamic retail environments like supermarkets. That's why the team offers a comprehensive solution to alleviate the burden from the clients. The team specializes in deploying promoters on weekends, allowing the clients to focus on other aspects of the clients’ business while the team handles the logistics. With an extensive pool of trained promoters, the team can cater to the clients’ brand activation needs in supermarkets and various retail settings.

Whether the clients are organizing a roadshow, event, or simply require assistance within a retail shop or supermarket, the dedicated promoters and extension team are here to support the clients at every turn. What sets the promoters apart is their versatility and adaptability. They are well-versed in navigating different environments and adept at engaging with diverse customer demographics. The commitment to excellence ensures that the team not only meets but exceeds the clients’ expectations, delivering exceptional results that drive brand awareness and growth.

Moreover, if merchandising is a priority for the clients’ brand, the team of merchandising specialists is equipped to ensure the clients’ success. Whether the clients need a team of shared merchandisers or prefer the management of a dedicated merchandising team, the team tailors the services to suit the clients’ specific requirements. The merchandising experts go beyond creating eye-catching displays – they strategically position the clients’ products for maximum visibility and impact, ultimately driving sales and fostering brand loyalty. With the team, the clients can rest assured that the clients’ brand will receive the attention and care it deserves, leading to sustained growth and success in the competitive retail landscape.

Services the organization offers

FMCG Promoter Management: At Elitez, the FMCG Promoter Management service is designed to elevate the clients’ brand's visibility and drive impressive results in the competitive FMCG landscape. The team understands the challenges of managing promoters while striving to build a successful brand, which is why the team offers a comprehensive solution to alleviate this burden from the clients’ shoulders. With the extensive database of over 800 talented and passionate promoters, the team has the resources to deploy skilled individuals anytime, anywhere, ensuring maximum coverage and impact for the clients’ brand. The promoters are carefully selected and undergo rigorous training to ensure they possess the necessary skills and knowledge to effectively communicate the clients’ brand's unique selling points and deliver exceptional experiences to consumers.

What sets the team apart is the commitment to excellence in promoter management. The team handle all aspects of promoter management, from recruitment and training to scheduling and performance monitoring, allowing the clients to focus on core aspects of the clients’ brand strategy and growth. The goal is to not only boost the clients’ brand's visibility but also drive sales and create lasting impressions that resonate with consumers. By entrusting the clients’ FMCG Promoter Management to Elitez, the clients can rest assured that the clients’ brand is in capable hands. The team work tirelessly to ensure that every interaction with consumers is meaningful and impactful, ultimately contributing to the success and growth of the clients’ brand in the competitive FMCG market.

FMCG Merchandise Services: With extensive experience in managing business process outsourcing for a merchandising team comprising over 40 dedicated merchandisers, the team at Elitez are well-equipped to address all the clients’ merchandising challenges. The team understands the intricacies of merchandising operations and offer tailored solutions to meet the clients’ specific needs.

The range of solutions caters to diverse business requirements. Whether the clients require a dedicated team of merchandisers solely focused on the clients’ brand or prefer the flexibility of a shared merchandising team serving clients with smaller SKU volumes, the team has the right solution for the clients. During the challenging period of lockdown in 2020 and 2021, the team took proactive measures to enhance the skills and capabilities of the promoters. Through the in-house training academy, the promoters underwent retail and customer service-related courses, empowering them with the confidence and knowledge needed to excel in representing the clients’ brand effectively.

The team leverages advanced technology to streamline operations and enhance efficiency. The proprietary application facilitates various tasks, from attendance tracking to sales reporting and feedback on crowd flow in individual stores. This integrated approach ensures that all aspects of brand activation are meticulously managed, resulting in successful and informative activations for the clients. At Elitez, the team is committed to delivering exceptional results and exceeding expectations in every merchandising endeavor. With the experienced team, tailored solutions, and dedication to continuous improvement, the team is the clients’ trusted partner for all the clients’ merchandising needs.

Meet the leader behind the success of Elitez

Derrick Teo, Chief Executive Officer

Derrick Teo, a recipient of the IDA Scholarship in 2005, made the bold decision to decline the award in order to pursue entrepreneurial endeavors. With a decade of experience as a seasoned entrepreneur, Teo has been actively involved in various sectors including healthcare and engineering. Currently serving as an account manager for Yakult, Teo brings a wealth of knowledge and expertise to his role, leveraging his background in entrepreneurship and his past experiences to drive success in his current position.

“With a combined experience of over 40 years and more than 100 events planned within our young and dynamic team, we are positioned to bring refreshing ideas, creative concepts & flawless execution to your brand activation needs”

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