Paul Tenney, CEO of Ematic Solutions: A Seasoned Entrepreneur and Marketing Maverick Empowering Digital Growth Globally

The Silicon Review

Ematic Solutions is a dynamic Marketing and Technology Consultancy with a bold mission: to empower brands across Asia in navigating the complex world of digital growth. With a passionate team of over 180 Martech enthusiasts (and counting), Ematic Solutions is dedicated to simplifying the process of making effective Martech investments.

Their expertise spans the entire spectrum of Martech, from strategic planning and vendor selection to seamless integration and performance optimization. Ematic Solutions stands out for their commitment to guiding clients through every step of their digital journey with precision and ease.

Having successfully served over 650 active client engagements, Ematic Solutions has left their mark across 11 diverse markets, including Singapore, Malaysia, Taiwan, and beyond. From startups to established enterprises, their tailored solutions cater to businesses of all sizes and industries, ensuring tangible results and sustainable growth.

Approach and Principles

Ematic Solutions adopts a pragmatic approach, steering clear of impractical promises and visionary ideals. Instead, the company prioritizes resolving tangible challenges while strategically advancing towards the future in incremental steps.

Ematic Solutions' core principles revolve around delivering superior technology at competitive prices, coupled with exceptional service. They emphasize local engagement, fostering enjoyable collaborations with their clientele. Specialization in addressing specific issues enables clients to customize solutions to precisely meet their requirements.

Drawing on a diverse talent pool spread across the globe, Ematic Solutions leverages the collective expertise of tech-savvy professionals. This multidisciplinary team pools together years of knowledge in marketing, technology, data analytics, and operations to confront intricate challenges prevalent in contemporary marketing landscapes.

Ematic Solutions' CRM Offerings

Ematic Solutions offers comprehensive CRM solutions designed to create a seamless ecosystem of technology, integrations, strategy, and content, ultimately driving high returns on investment for businesses.

Identifying Business Challenges

Labor-Intensive Processes: Ematic Solutions recognizes the challenges businesses face with labor-intensive CRM processes, including initiating, running, and optimizing campaigns.

Complex Engineering: The complexity of CRM integration work and engineering tasks can often act as blockers to growth for businesses, requiring extensive time and resources to navigate.

Cost Sensitivity: Cost is a significant concern in CRM technology, with expenses easily spiraling higher if not managed properly. Ematic Solutions understands the importance of managing costs effectively to ensure a sustainable investment.

Lack of Local Support: The absence of local support can hinder businesses' efforts to address and overcome CRM challenges, slowing down progress and growth.

Ematic Solutions' Approach

Ematic Solutions adopts a holistic approach to CRM solutions, combining best-of-breed technology with customized services tailored to each client's unique needs. By leveraging top-notch technology and providing personalized support, Ematic Solutions aims to streamline CRM processes and drive tangible results for businesses.

Addressing Business Scenarios:

New CRM Platform Implementation: For businesses without an existing CRM platform or those seeking to upgrade, Ematic Solutions offers expert assistance in sourcing and migrating to new technologies. With below-market rates for CRM platforms, businesses can access cutting-edge solutions without breaking the bank.

Existing CRM Technology Optimization: For businesses already utilizing CRM technology, Ematic Solutions offers flexible support across various platforms. Whether it's optimizing current systems, negotiating better rates, or reducing costs, Ematic Solutions ensures that businesses maximize the value of their CRM investments.

Performance Marketing

Ematic Solutions brings the best of both worlds to optimize media buying for clients. They handle full-scale A/B testing and boast a team of highly experienced media buyers in the region. Operating across channels for both mobile and desktop user acquisition, they ensure comprehensive coverage.

Ad Campaign Management & Execution
Funnel Set-up
Full A/B Testing
Data Tracking and First-Party Data Optimization
Static & Motion Design
Custom & In-Depth Reporting

Ematic Solutions ensures that clients' digital ads operate at maximum efficiency. They optimize each step of the customer journey, from discovery to repurchase. Clients receive customized dashboards and weekly/monthly in-depth reporting, eschewing mere screenshots of Facebook.

For each campaign, Ematic Solutions systematically conducts A/B testing at campaign, ad set, and creative/messaging levels to identify the most effective variations. Flawless data tracking is ensured, recognized as key to any successful digital marketing campaign.

Ematic Solutions offers global expertise with local support. Their performance marketers are prepared to address any challenges based on clients' specific market needs. The company takes pride in its speed, agility, and experience as a digital marketing agency. Ematic Solutions doesn't solely focus on acquisition; they analyze the entire funnel. From discovery to repurchase, they optimize every step of the customer journey.

Removing SEO Blockers

Ematic Solutions specializes in removing SEO blockers of all kinds, ensuring clients' online presence is optimized for maximum visibility and conversion. Ematic Solutions offers comprehensive strategy planning, implementation, and execution support for various optimization needs. They provide support to augment clients' SEO team capacity as needed.

Ematic Solutions adopts a holistic approach that balances content, technical aspects, and user experience. They develop customized SEO action plans that encompass:

Research & Planning
Technical Audit
Keyword & Content Optimization
On-page and Off-page Optimization
Continuous Monitoring

Ematic Solutions ensures a balanced approach to improving website performance, catering not only to search engine algorithms but also to human users. They pay close attention to the technical foundation of websites, ensuring they are easily crawled, read, and understood by search engines. Ematic Solutions connects SEO efforts with broader digital channels such as SEM, PPC, PR, Email, and conversion optimization. This integration creates synergy and maximizes the impact of SEO within the overall digital strategy.

Paul Tenney | Founder and CEO

With over a decade of experience in B2C, Retention-Based Email Marketing, Paul is a seasoned executive, entrepreneur, and world traveler. His early work with industry giants like Hewlett-Packard, Macys.com, and eBay/PayPal revealed the challenges of email marketing's clunkiness, inspiring him to found Ematic Solutions.

Driven by a passion for entrepreneurship and technology, Paul aims to revolutionize email marketing globally. As Founder and CEO, he builds on the idea of creating a dynamic global network for top talent in the field, empowering businesses worldwide to excel in their marketing efforts.