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50 Most Admired Companies of The Year 2019

Furnishing marketing solutions on budget, on target and on time: PriMedia


“We spend your money like it was our own—carefully, effectively and efficiently!”

PriMedia is a national media buying and internationally recognized direct marketing firm. PriMedia was founded on the basic premise that most advertisers unknowingly pay far more money for media than they need to and these advertisers would welcome the opportunity to save 20% to 40% while still receiving the exact same broadcast schedules.

The accuracy of this premise can best be judged by the fact that PriMedia’s buyers have spent literally billions of media dollars over the last 35 years for thousands of clients, including print, digital and traditional media … a record of success and accomplishment that makes the firm uniquely qualified to plan and place your media and/or design your overall marketing plan.

Virtual Agency Structure

PriMedia’s executives and employees all have previous experience in the broadcast industry or print media. The company operates as a “virtual agency“. This structure allows them to instantly expand their capabilities through partnership affiliations with leading design, production, direct mail, printing, and public relations firms. This provides their clients with an affordable pool of top executives, giving them a better product at a lower price. If requested, the firm is capable of providing any and all advertising services and resources, at an award-winning level equal to any marketing challenge.

Unique Agency Experience

PriMedia’s core team of experienced media professionals employs a wealth of knowledge and experience in the broadcast, traditional and digital advertising, and direct response industries. It brings a totally unique approach to media buying because of our decades of experience working at agencies, stations, and as the client. In fact, the firm is one of the few agencies in the world where the principles of the firm have spent hundreds of millions of dollars of their own money on advertising. Having worked “both sides of the desk” provides expertise and advantage that is uncommon in the industry.

Navigation expertise provided

Traditional expertise

By utilizing strategically located New York City wallscapes and high impact double-decker full-wrap busses we complemented more traditional media exposure and dramatically increased target audience reach in a highly competitive impulse-purchase retail environment. The media solutions included Bus Kongs and Headers, and dasher board and Digital Scoreboard Fight sponsorships at Providence Bruins (AHL) games complementing a significant and dominant outdoor (Interstate bulletins utilizing extensions) and multi-cultural media presence based on ideal target audience for the service and brand

Digital expertise

PriMedia used high impact digital placements (as well as a supplemental multi-media mix of OOH, Transit, TV, Radio, and Print) to generate excitement and drive ticket sales for the (now annual) event. Since its first year, we have increased attendance, ticket sales and bookings each year of our involvement. The firm employed a digital audio & banner strategy using Pandora that was available across all devices in the multiple DMA’s where Alex &Ani was previously already introduced.

PriMedia ran a cross-device digital/mobile campaign to generate millions of completed pre-roll video views pushing specific product offerings at a different time of the year. They also utilized takeovers and sponsorship of local websites to push new product sampling.

Mobile Expertise

PriMedia employed a mobile audio and banner strategy using Pandora that was available across all devices within a geofenced location. Users were then sent directly to a secure page where they could input their information for a free quote.The firm has geo-fenced a mobile ad buys around Gillette Stadium during Patriots home game prior to the election. All users on a compatible device were shown an ad for the candidate that brought them to a specifically created landing page in which they could learn more about the candidate and where he will be or to donate.

The mastermind behind the victory of Primedia

Jim Cooney is the president and also serves as the Chief Executive Officer and Direct Marketing Creative Director. He oversees the day-to-day operations and strategic direction of the agency, its’ personnel and many of its’ top accounts.

Jim also offers PriMedia clients direct marketing, media planning and marketing strategy recommendations, coordinates creative, production and/or Public Relations services requested by clients through strategic partner firms directs outdoor, alternative, print digital, and online media buying and the Sports Marketing deals/packages of the agency and its personnel. Jim has worked in direct marketing and media buying for over 35 years on local, national, and regional accounts.

He is a twenty-five-time ECHO, New England Direct Marketing Association (NEDMA) and Supershow award-winning copywriter, broadcast producer, creative director, account executive, media planner/buyer, marketing strategist, and account executive.

“We Love solving marketing problems creatively and successfully overcoming client challenges and producing trackable and measurable results.”