Peter de Kretser’s GO Communications is Forging a Legacy of Excellence in PR, Communications, and Innovation

“Being on ‘out-of-the-box’ mode 24/7, we’re simply a collective of passionate minds with a well-honed formula of high-level experience, expertise and maximum creativity! Nothing but good vibes here.”

As the CEO of GO Communications, Peter de Kretser brings a wealth of experience and a rich heritage in the public relations industry. Born into a family deeply rooted in Public Relations, Peter's journey in the communications realm was nurtured under the tutelage of his father, Michael de Kretser, an esteemed figure in Asian PR. Together, they founded GO Communications in 2006, with a vision to redefine the communications landscape in South-East Asia.

Under Peter's leadership, GO Communications has evolved into one of South-East Asia’s most acclaimed independent communications agencies. Specializing in Total Branding and integrated communication programmes, GO Communications is dedicated to facilitating its clients' business growth through strategic positioning, branding, public and media relations, advertising, digital communications, and investor strategies.

Today, GO Communications leads Asia’s largest independent media communications consultancy network. With partners and affiliated agencies across Asia, including China, Japan, India, and Singapore, the GO Group extends its reach and expertise to serve clients across the region. Under Peter's stewardship, the GO Group continues to set new standards of excellence in the communications industry, driving growth and innovation across Asia.

Setting New Standards in Communications Excellence

GO Communications distinguishes itself through its commitment to excellence and innovation. By synergizing dedicated client servicing, digital, and editorial teams, GO tailors each campaign and initiative to meet the unique objectives of its clients, delivering measurable results. The agency's proven track record of unparalleled performance has garnered recognition, including prestigious awards such as Malaysia’s Best PR Agency for four consecutive years by A+M Magazine.

Under Peter's guidance, GO Communications has spearheaded remarkable campaigns, leaving an indelible mark on the industry. From placing the Singapore Girl in London’s famous Madame Tussauds to rebranding the state of Sarawak and establishing the first-ever children’s Board of Directors for Thistle Port Dickson, the agency has consistently pushed boundaries and achieved industry firsts.

Elevating Brands through Comprehensive PR Solutions

As one of the top PR agencies in South-East Asia, GO Communications offers its clients a comprehensive, integrated, and strategic communications package from conception to execution. With a reputation for excellence and innovation, GO Communications is dedicated to going beyond limits to deliver exceptional results for its clients.

At GO Communications, storytelling is an art form. With a team of adept PR practitioners, the agency ensures that its clients' stories are not only heard and noticed but also embraced and talked about. From campaign ideation to media relations, virtual press conferences to crisis communications, GO Communications excels in tailoring information to generate targeted publicity and desired outcomes for its clients.

In today's digital age, a well-crafted digital communications strategy is essential for elevating a product or brand. GO Communications understands this reality and embraces the era of digital communications with open arms. From social media management to digital campaign development and activation, blogger and influencer engagement to content marketing, the agency thrives on executing innovative digital campaigns that set new industry standards.

Fueling Creativity: Unleashing Creative Services

Creativity is the cornerstone of great ideas, and at GO Communications, creativity fuels every aspect of their service offerings. With a belief that creativity and business are not mutually exclusive, the agency leverages creativity to challenge ways of thinking and open doors for new opportunities. From generic brand design to digital design, visual communications to video content creation, GO Communications harnesses the power of creativity to deliver immensely rewarding results for its clients.

With a legacy of excellence and a commitment to exceeding expectations, GO Communications continues to set new standards in the PR industry. Through its comprehensive PR solutions, innovative digital communications strategies, and creative services, the agency empowers brands to reach new heights of success in the dynamic landscape of South-East Asia's media industry.

In a world where effective communication is paramount, GO Communications stands out as a trusted partner for brands seeking to elevate their presence and impact. With its unparalleled expertise, unwavering dedication, and innovative approach, GO Communications is poised to lead the way in shaping the future of PR and communications in South-East Asia and beyond.

GO Communications Dream Team

GO Communications team has been involved in a wide array of campaigns and strategies over the years. From large-scale projects with long-term commitments to last-minute events executed on a limited budget, each endeavor holds significance for the agency. Regardless of the scale or scope, every project is approached with unwavering dedication, abundant creativity, and utmost professionalism to achieve the desired outcomes.

At GO Communications, every campaign is treated with the highest degree of commitment. Whether it's a high-profile project or a smaller initiative, the agency's team ensures that each endeavor receives the attention and effort it deserves. This commitment to excellence is evident in the results achieved and the impact created for clients across various industries.

Creativity is at the heart of every project undertaken by GO Communications. With a team of talented professionals, the agency leverages creativity to craft innovative and impactful campaigns that resonate with audiences. From conceptualization to execution, creativity is infused into every aspect of the campaign, resulting in memorable and effective communication strategies.

Professionalism is a cornerstone of GO Communications' approach to client service. From initial consultation to final delivery, the agency maintains the highest standards of professionalism at every stage of the project. This commitment to professionalism ensures that clients receive top-notch service and exceptional results that exceed expectations.

The Visionary Leader behind GO Communications’ Unwavering Success

Peter de Kretser, co-founder and Chief Executive Officer of GO Communications, as well as Director of the GO Group, stands at the helm of Southeast Asia's largest independent Public Relations Network. With agencies spanning over fifteen countries across the region, he brings over fifteen years of expertise in PR and Communications in Southeast Asia.

De Kretser's journey into the realm of communications began at a young age, starting his professional career in the football arena while still in school. After signing professional football contracts in both the A-League (Australia) and S-League (Singapore), he pursued a degree in Business (Entrepreneurship) before transitioning into the Communications world with J Walter Thompson (Melbourne, Australia) and MDK Consultants (Malaysia).

In 2016, under de Kretser's leadership, GO Communications introduced Million Dollar Feet™, a grassroots CSR initiative aimed at discovering and nurturing football talent aged 11-16 years across the country. This initiative provides young players with the opportunity to trial and potentially join prominent European football clubs.

Throughout his tenure, GO Communications has garnered numerous industry accolades, including Malaysia's 'Best Local PR Agency' for five consecutive years by A+M magazine, 'Campaign Asia's GOLD Best PR Campaign' award in Asia, and most recently, the prestigious 'Golden Bull' award.

As a driving force behind some of the most impactful PR campaigns in recent times, Peter de Kretser continues to steer GO Communications towards greater heights, cementing its reputation as a leader in the PR industry across Southeast Asia.

“Our edge lies in using unique out-of-the-box approach to media relations, as well as traditional and digital public relations, to help our clients win the hearts and minds of their customers.”