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July Special Edition 2023

Healthcare Success: the top advertising agency in healthcare

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Healthcare Success stands as a premier marketing and advertising agency, committed exclusively to empowering healthcare organizations to not only attract new patients but also to enhance their brands and ethically influence healthcare professionals. The unwavering mission is to provide clients with best-practice marketing strategies meticulously tailored to achieve their specific goals. In contrast to merely cute or clever work, the success is measured by the implementation of proven, effective, and ethical marketing systems that yield tangible, quantifiable results.

Renowned for the expertise, the team is frequently invited to share insights as featured speakers at leading healthcare conferences and congresses. Additionally, the team has contributed thought leadership through articles and expert interviews published in esteemed outlets such as the Wall Street Journal, American Medical News, Becker’s Hospital Review, HealthLeaders Magazine, Medical Times, Medical Economics, PM 360, MM&M, and others.

With an adept team of 40 professionals, Healthcare Success has successfully marketed over 1,000 healthcare clients. The multifaceted team comprises strategists, account managers, writers, designers, media buyers, programmers, video producers, and digital marketing specialists, all possessing top-tier talent. The team takes pride in the commitment to delivering comprehensive and ethical marketing solutions that transcend the ordinary, making a substantial and measurable impact on the success of the clients in the dynamic healthcare landscape.

Exclusive services Healthcare Success offers its clients

Search Engine Optimization (SEO): Conquer the competition, rule Google search results, and attract more relevant organic traffic to the clients’ website with advanced search engine optimization (SEO) services designed especially for healthcare. The client work reflects more than 20 years of healthcare experience partnering with healthcare organizations across virtually every healthcare specialty. With over a decade of specialized healthcare SEO experience, the digital team offers highly sophisticated search engine optimization services for enterprise-level medical and healthcare organizations. The skilled medical SEO agency is equipped to help the clients’ business achieve the highest possible organic rankings, whether the clients need to optimize a large website with complicated architecture, migrate multiple location-specific websites, or outrank SEO-savvy competitors.

Social Media: Dominate social media platforms and amplify audience engagement with hyper-relevant paid and organic social media campaigns from Healthcare Success, a skilled healthcare social media marketing agency. Paid social media ads have the power to influence healthcare consumers quickly, cost-effectively, and at scale. They open new doors to brand awareness, audiences, conversions, and sales. Whether the clients are sophisticated in social media marketing, need to overhaul existing campaigns, or are unsure where to start, Healthcare Success can elevate the clients’ strategy and deliver results.

Content Marketing: Getting health and medical content right requires deep industry knowledge. The experienced healthcare marketing writers and strategists establish the clients’ brand’s expertise, authority, and trust through data-driven strategy, specialized content creation, and multi-channel distribution. After the team has understood the clients’ business and healthcare content marketing goals, the team gets to work to establish an effective strategy. Part of this process includes gathering data and conducting research to better understand the clients’ target audience.

Some of the work consists of keyword research, search data, website analytics, and competitor research. The marketing strategists also work closely with the healthcare SEO experts to identify content gaps and recommend tweaks or improvements, new pages, and new content types. The final strategy is presented to the clients, along with a plan for how the team will measure the success.

Branding: Healthcare branding is complex. At Healthcare Success, the team of seasoned experts combines a deep understanding of what motivates healthcare consumers with competitive research and emotionally compelling truths about the clients’ unique business. Take the clients’ brand beyond “products and services” functional messaging and create a larger-than-life experience for the clients’ customers. Give them a glimpse of a better lifestyle with true differentiators that set the clients’ business apart.

Multicultural Marketing: Healthcare Success specializes in helping practices and hospitals reach the fastest-growing population in the country. Prospective patients are increasingly multicultural, and this is a segment the clients don’t want to ignore. A deep understanding of the cultures in the clients’ area, along with the right marketing team to build the clients’ brand, will help more patients find the clients’ practice or hospital than ever before.

The multicultural marketing agency can help the clients craft messaging that speaks to the clients’ audience. Multicultural marketing is always changing, and campaigns that worked a decade ago simply are not speaking to the heart of what multicultural audiences want to see. Bilingual, Hispanic, and multicultural audiences can become loyal patients with a brand that is strategically planned to build relationships with families who value the clients’ care. One patient becomes 5, and that becomes a whole community of people who trust the clients’ practice or hospital to deliver a level of care that reflects the clients’ values.

Meet the leader behind the success of Healthcare Success

Stewart Gandolf, Chief Executive Officer

Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation’s leading healthcare and digital marketing agencies. Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally’s Total Fitness. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. Stewart has also written for many leading industry publications as an author and expert resource, including the 21,000 subscriber Healthcare Success Insight blog.

“We are an innovative team of specialists, partnering with healthcare clients to deliver results through data-driven marketing.”

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