The company with the most inclusive services in the iGaming industry: Pole To Win (PTW)

The Silicon Review

As a global team of dedicated gamers, the mission is clear: to enhance every player's gaming experience to perfection. With nearly three decades of industry experience, the teams have been tirelessly working for players, clients, and the games industry worldwide. The teams firmly believe in the power of passionate teams. That's why the teams approach every challenge with an all-hands-on-deck mentality, leveraging the strength, creativity, and passion of the global workforce. The philosophy encourages lateral thinking, creativity, and innovation. The teams challenge the status quo, embrace calculated risks, and value continuous improvement.

Central to the ethos is mutual respect and support. The team empower each other to grow and excel, fostering a culture of transparency, honesty, and communication. Collaboration is key, and the team work alongside some of the best minds in the industry to craft unforgettable gaming experiences across all genres and platforms. Driven by the collective ambition, the teams strive to deliver excellence with every project, pushing boundaries and setting new standards in the gaming world.

One-of-a-kind services the company provides the clients

Game Development: Go beyond game development and marketing to connect audiences with immersive worlds and storytelling. Only a gamer can understand the technicalities and complexities of games, and all the developers are gamers first. The teams of expert Unity developers ensure that the clients’ game utilizes the latest features, technologies, and standards. The teams are continually evolving game standards and development technologies. Specializing in all-Native, HTML5, and Hybrid technologies for mobile game development, the focus is on optimization and delivering seamless user experiences. The teams look at existing systems, discover lost opportunities, and implement changes to refresh and re-engage players with the clients’ game. The teams don’t just look at extending the life of the clients’ game; the teams help it grow. The teams zealously find, anticipate, and eliminate player frustration as fast and efficiently as possible. As products evolve and preferences change, the experts can revamp the clients’ game for new platforms and new generations of gamers. While porting is a fantastic way to access new markets and re-engage players, porting requires an expertise that developers and publishers may not have in-house.

Quality Assurance: Quality issues can create obstacles to game success before and after release. The teams have built the business around removing them through quality assurance and ensuring the highest quality game is ready for launch. From development to post-release, the decades of experience will guide the clients past the pitfalls so the clients can get the clients’ game released on time and as planned. A risk-based hybrid model can discover those show-stopping bugs before they happen. The prioritization policies can help protect both the clients’ revenue and the clients’ reputation. Games keep getting more complex, while delivery windows keep shrinking. The QA Automation team builds full frameworks across UI, API, and back-end automation to allow for full coverage, even when time is short. Games keep getting more complex, while delivery windows keep shrinking. The QA Automation team builds full frameworks across UI, API, and back-end automation to allow for full coverage, even when time is short.

The game needs to work for real-life players in real-life scenarios. The omni-testing teams take the clients’ game through rigorous checks, ensuring it plays as intended in every situation. Mobile, PC, Mac, Console, and VR: while very different, the approach covers them all. The teams identify the minimum and recommended specs for computers, triage for Mobile testing by region, and provide the insight the clients need to ensure compatibility for every platform.

Cyber security is a vital concern for any game or app. The OSCP-certified application and game penetration testing services include scanning, hacking and exploitation checks to fully evaluate the clients’ game or app. Cyber security, IT and compliance teams will be assured by the industry-standard black box penetration testing tools and techniques.

Player Support: The teams believe that engaged players, build stronger game loyalty and inevitably profitability for the clients’ game. For over 25 years, the team have been delivering exceptional tailored player support and building communities at scale. From complementing the clients’ in-house teams, to providing a full-service through dedicated resources, the team of experienced and passionate gamers can design, build and deliver player support and community management to meet the clients’ vision and objectives for the clients’ game and players. The teams provide the clients with the expertise to consistently reach and support the clients’ players in key regions.

The global reach means the team can deliver localized support from the studio locations, or through Work From Anywhere. The extensive network and years of experience in localization means the team have unique access to a broad range of native speakers in most languages. The unique machine translation solution – RESOLVE helps give the clients flexible multi-lingual coverage when the clients need it most. Wherever the clients’ players are, the agents help to keep them engaged in the clients’ game, in their own language and culture. The technology is the key to delivering efficient, scalable services. The specialist team has experience designing, developing, and integrating business process automation to meet every need.

Meet the leader behind the success of PTW

Deborah Kirkham, CEO

Deborah Kirkham is committed to leading transformative change while achieving demanding financial and operational goals. Deborah has been with PTW for over a decade. Under her leadership, PTW has grown to nearly 8,500 employees. In her role as President and COO, the company celebrated double-digit growth year-on-year. Deborah’s infectious love of her company has built a company culture centered on loyalty, speed, and growth, and has allowed her to lead a high-performing team that is laser-focused on accelerating innovation worldwide.