April Special Edition 2021

A premier online marketing agency with a mission singularly focused on providing the highest level of customer service in the industry: Ignite Visibility


Times have changed, and even the way businesses approach their customers has shifted. Traditional marketing has taken a step back and bring a new face in front of the industry. Our desire for change and creating ways to make it possible have led a lot of things into a different path. Although not all traditional marketing strategies are gone, the current techniques implemented by marketing professionals are far more popular than what we used to know.The internet has brought a whole new market. Digital marketing became the norm for a successful business, and if you are not involved in this, your business will not grow in the future. Digital marketing can bring a lot of opportunities and growth to businesses. It can lead to exposure and more sales. After all, your goal as a business owner is to increase your profit. Ignite Visibility is a premier online marketing agency with a mission singularly focused on providing the highest level of customer service in the industry. By establishing mutually beneficial, long-term relationships with clients, Ignite creates custom solutions uniquely tailored to meet the specialized business objectives of each client. Ignite Visibility offers Earned Media (SEO, Social Media, Digital PR, Email Marketing, CRO, Analytics, Content Creation & Promotion), Paid Media (Paid Search, Social Media Advertising, Native, Programmatic, Amazon Advertising) and Website Development and Design services. Named as San Diego Business Journal's #8 Fastest Growing Growing Company in 2015 with a three year growth rate of 336%, Ignite is poised to be named to Inc. Magazines'​ 2016 fastest growing list with a four growth rate of 722%.

Expert Email Marketing Services

IP addresses represent the backbone of reputation for email senders. The IP address reputation as judged by internet service providers largely determines if your emails arrive in the inbox, or if they be diverted to a junk folder. Most large email providers manage the setup of your IP address, and will host you on an IP with other senders who have similar engagement profiles. Your deliverability may be negatively impacted if another sender in your IP address pool blasts out to a purchased email list without prior opt-in consent. That’s why email providers monitor opt-out profiles carefully, and also why larger businesses choose to select dedicated IP addresses even for different segments of email communication between prospects, transactional customers, and lapsed customers. It is a common practice to warm up a new IP address by throttling up steadily email sends that will distinguish you as a legitimate email sender. Steady increases in volume are better received than large mail list drops. We recommended 15% email list size increments. Rates of email bounce and spam report should be monitored closely and strategically controlled.

Social Media Management Services

Quizzes are another great way to build engagement. Ignite Visibility sets up quizzes that will appeal to people in your target market and give each one of them a clickbait title that brings visitors flocking to your website. It’s important to note that not all social media sites are created equal. Some of them are more pertinent to specific business models than others. For example, if your company is in the B2B space, you’ll want to promote your brand on LinkedIn. On the other hand, if your company is in the fashion industry, you’ll likely find more success on image-focused social media sites like Pinterest and Instagram. Many sites allow you to direct your advertising efforts to people based on demographics and interests. That means you can get the best bang for your buck by showing your ads only to social media users who are likely to be a part of your target market. Ignite Visibility’s social media experts will work with you to determine the social media advertising strategy that will give you the best return on investment.

Meet the leader behind the success of Ignite Visibility

John Lincoln, MBA, is Co-Founder and CEO of Ignite Visibility, a teacher at UC San Diego, a keynote speaker, the 2017 Search Engine Land “Search Marketer of the Year” and one of the top digital marketing consultants in the industry. Lincoln eats, sleeps, lives and breaths digital marketing and brings that enthusiasm and drive to the entire Ignite Visibility team. With over 15 years of demanding industry experience, Lincoln has worked on near 1,000 digital marketing campaigns, and has had the pleasure of working with some of the biggest websites online. Lincoln has authored thousands of articles, taken hundreds of websites to number one positions in Google for competitive keywords, built social communities to millions of members, worked on over 100 projects in conversion rate optimization and has spearheaded many advanced projects in Amazon, SEM, influencer marketing, email and affiliate marketing. Lincoln is constantly studying the latest trends to find what has the highest impact for clients, researching 1 to 3 hours every day.

“Digital PR is just like “normal” PR but with an emphasis on link-building. The idea is to generate buzz about your business by building a healthy backlink profile”