Working with organizations to enrich and label data and to achieve the best results from their algorithms: iMerit

The Silicon Review

Data enrichment can be defined as the processes used to refine, improve, or enhance raw data. It’s a general term that refers to a variety of processes. As easy as it sounds, data enrichment takes a lot of effort and knowledge of the right research tools to execute. Usually, all on-the-surface data is not exclusive, so adds little value. To find a real game-changer, you have to dive into granular b2b databases and spend some time studying and filtering everything you see. We need data enrichment because there’s too much data. Data Enrichment is that data gives you more knowledge regarding your business and customers, thus offering you more ammunition to improve your brand’s presence.

iMerit is one such firm that works with customers to enrich their data using their algorithms. The company's work powers advanced algorithms in machine learning, computer vision, natural language understanding, e-commerce, augmented reality, and data analytics. The firm works on data for transformative technologies such as advancing cancer cell research, optimizing crop yields, and training driverless cars to understand their environment. The firm aims to provide high-quality tech-enabled data services that leverage human intelligence to power algorithms in Machine Learning and Computer Vision while creating positive social and economic change. Its team of over 2,000 full-time staff includes over 50 percent women and more than 80 percent employees from impact backgrounds. iMerit is backed by Omidyar Network, Khosla Impact, and the Michael and Susan Dell Foundation.

Industry-Leading services

Computer Vision Services: Depending on their clients' accuracy needs, iMerit identifies objects using polygons or bounding boxes. Its Computer Vision tools can also be configured for edge-sharing and parent-child constraints, multi-frame sequences, and large images like aerial photos. Computer Vision tools can also be configured for an edge-sharing and parent-child constraints, for multi-frame sequences, and large images. An image can be segmented entirely into its component objects and annotated. This highly detailed work requires image experts who work from the Centers of Excellence for Computer Vision. One can track objects such as vehicles through video, including occluded sections, by correlating frames back and forth using Computer Vision.

Natural Language Processing Data Services: iMerit works on language data across genres, domains, modalities, levels of structure, and languages. They have annotated over 20 million natural language processing data points at 97% accuracy. Their work includes named entity recognition, sentiment analysis, and salience, for companies in finance, law, health care, and e-commerce. One can verify grammatical components to train or improve your algorithms. The company provides human nuance by extracting and classifying relevant named entities in varieties of text sources such as product listings, articles, tweets, and customer feedback. Also, it helps to improve customer trust and safety with guaranteed SLAs to ensure swift actionable insight.

E-commerce content Services: iMerit's clients rely on its data experts to handle their e-commerce content needs from extraction and enrichment to moderation, categorization, and transcription, ensuring rich and accurate searchable catalogs. The firm gathers all the relevant information about your listing so that the product has a comprehensive description. Product data matching can quickly bring your listing up to speed versus the competition. It helps to build the right searchable tags for your data from images or listings, using standard or non-standard taxonomies, to cover a range of themes and emotions that the customer can search.

Customer Services: iMerit helps its clients with projects that require them to extend their digital workforce. The company designs and executes tailored customer service solutions for customers worldwide, 24/7, and across continents. The areas of expertise include verification, customer on-boarding and technical support in domains like finance, field services, and eCommerce. The customer service team also provides learning management systems, content, and mobile app support.

The pre-eminent leader

Radha Basu is the Founder and also serves as the Chief Executive Officer of iMerit. Ms. Radha built her career at HP, spending 20 years with the tech giant and eventually heading its Enterprise Solutions group. She then took Support.com public as its CEO. Radha started Anudip Foundation in 2007 with Dipak Basu and then founded iMerit in 2012. She is considered a leading tech entrepreneur and mentor, and a pioneer in the software business.