Against All Odds: The Unstoppable Rise of Alan Koh's Impossible Marketing Empire

Generate quality leads and nurture prospects with Impossible Marketing’s strategic lead generation tactics.

Alan Koh, CEO, founded Impossible Marketing in 2012 following 11 business failures, enduring a loss of over 90% of his savings. Struggling to afford a co-working desk at $250 monthly, he named the company "Impossible" to embody his belief that "Im Possible" despite odds.

Today, Impossible Marketing has over 1000 clients and 500+ positive reviews, earning titles like Search Marketing Agency & Lead Generation Marketing Agency of the year 2022. Koh's commitment to results-driven local agency work stands independent of venture capital or external funding.

Grateful for his achievements, Koh initiated the CSR program "Project KATE" in 2015, aiding the less fortunate and charities through digital marketing. Leading a team of 60+ marketers, he encourages those interested in digital marketing careers to apply.

Impossible Marketing is an award-winning, homegrown digital marketing agency designed to help your business grow online. With accolades such as Search Marketing Agency of the Year, Lead Generation Agency of the Year, and Best Digital Strategist, Impossible Marketing continues to set the benchmark for excellence.

Services Overview

PSG Grant

The Productivity Solutions Grant (PSG) is a financial grant provided by the Singapore government to help small and medium enterprises (SMEs) in Singapore kick-start their adoption of technology with pre-qualified IT solutions and equipment to improve their competitiveness and productivity in the global market.

The grant covers up to 50% of the cost of the productivity solution, with the remainder borne by the SME.

PSG is administered by the Infocomm Media Development Authority (IMDA) and is available to SMEs that meet certain eligibility criteria. To apply for the grant, companies must select a productivity solution from a list of pre-approved solutions and submit an application to IMDA.

Fuel your sales pipeline with targeted Lead Generation. Generate quality leads and nurture prospects with Impossible Marketing’s strategic lead generation tactics.

• Package 1: SEO + SEM (3 months each)
• Package 2: SEO + SMA (3 months each)
• Package 3: SEO + SMM (3 months each)
• Package 4: SMM + SMA (4 months each)
• Package 5: SEO (5 months) + Press Release (1-time)

Search Engine Optimisation (SEO) is the process taken to raise a website’s position on the search results page, boosting visibility.

Everyone wants that top spot on the first page of Google, because that’s where the clicks are at! In fact, few people actually click to the 2nd page. As users tend to see top sites as more credible and reputable, search engine optimisation will help you drive more visitors (and sales!) to your site.

Impossible Marketing’s careful keywords selection, content creation, and other white-hat strategies help your brand appear more prominently to users searching for related search terms. If increased brand awareness and visibility is what you want, say no more – SEO services are what you need.

SEO

Search Engine Optimisation (SEO) is the process taken to raise a website’s position on the search results page, boosting visibility.

Everyone wants that top spot on the first page of Google, because that’s where the clicks are at! In fact, few people actually click to the 2nd page. As users tend to see top sites as more credible and reputable, search engine optimisation will help you drive more visitors (and sales!) to your site.

Impossible Marketing’s careful keywords selection, content creation, and other white-hat strategies help your brand appear more prominently to users searching for related search terms. If increased brand awareness and visibility is what you want, say no more – SEO services are what you need.

SEM

Search engine marketing, or SEM, is the use of pay-per-click ads to draw in targeted leads and impressions for your online brand.

Impossible Marketing focuses our search engine marketing efforts on pay-per-click (PPC) ads on Google. Delivering near-instant boost in web traffic and brand awareness, this is something for time-pressed marketers like you who want to hit your short-term business goals quickly.

PPC ads show up to people who are already searching for the type of products and services you offer. This means more quality leads and conversions for your brand. Power-up with the best of Singapore’s search marketers here to get more traffic today!

Lead generation

Lead generation is the process of attracting people to your brand, and turning them into potential customers.

After all, what is a business without customers? Every business needs a strategy to attract the right people – the ones who are most likely to love and buy your products. Lead generation can come in many formats and channels, including digital marketing.

Once you’ve got their attention, you’ll want to get to know them a little more. With a strong online presence and clear-cut lead forms, all you’ve got to do is sit back and wait for the leads to roll in. Grab your leads today with Impossible Marketing’s full-fledged online lead generation services!

Social Media Marketing

Social Media Marketing, also commonly referred to as Social Media Advertising (SMA), is the process of using social media advertisements to generate leads and establish an online presence.

Consider this: 79% of Singaporeans are on social media for an average of 2 hours and 8 minutes each day. That’s all room for you to get your brand seen and heard! Break new grounds and generate fresh leads with the help of targeted SMM with Impossible Marketing.

Zoom in on the audience you really want to reach. Impossible Marketing specialises in three popular social media channels: Facebook, Instagram, and LinkedIn. Speak to the Impossible Marketing team to see how they can help your brand generate more leads and sales with social media advertising!

Social Media Management

Social media management is the curation of your brand’s social media activities to attract and engage audiences.

Social media management helps you market your brand through social media platforms, handling processes like content creation to audience engagement. Ultimately, the goal is to engage audiences and build brand awareness, with the conveniences and potentials of the online channel.

Accompanied with data-driven analysis and proven strategies, this marketing service can enable your brand to project an image that consumers will recognise and love. Connect with Impossible Marketing’s agency to grow your followers and brand image on social media right now!

TikTok Advertising

TikTok advertising in Singapore involves leveraging the popular social media platform TikTok to promote brands, products, or services to its vast user base. It utilises engaging content creation, including short videos, challenges, and collaborations, to capture the attention of the audience and foster brand awareness.

Consider this: studies show that TikTok users spend an average of 52 minutes per day on the app. That’s 52 minutes of potential brand exposure! Whether you’re looking to launch a new product, build brand awareness, or drive conversions, Impossible Marketing’s tailored TikTok marketing strategies will put your brand in the spotlight.

Video Marketing

Video marketing is the process of using videos to promote your products and services online.

If you’re missing video marketing in your campaigns, you’re missing out a huge slice of the pie. In Singapore, the average person spends more than 7 hours each week watching online videos. Some of them are your future customers.

Content Marketing

Content marketing is the strategic approach of creating and distributing consistent, relevant, and valuable content to attract and engage a specific audience. By providing informative and engaging material, businesses aim to build brand awareness, establish credibility, and ultimately drive profitable customer action.

One crucial aspect is press release distribution, where businesses disseminate news and updates to media outlets and online platforms to enhance visibility and reach. Effective press release distribution ensures that important announcements reach the right audience at the right time, amplifying brand messaging and fostering connections with key stakeholders.

Alan Koh, CEO & Founder, Impossible Marketing

Impossible Marketing specialises in three popular social media channels: Facebook, Instagram, and LinkedIn. Speak to the Impossible Marketing team to see how they can help your brand generate more leads and sales with social media advertising!