Increasing Advertiser Profitability by Using a Combination of Humans and Software to Drive Increased Ad Relevance at Scale: Boost Media

When Boost Media started over seven years ago, the company set out to empower advertisers with a way to provide rich, personalized creative at scale. For years there have been incredible investments in technology platforms to focus on optimizing keywords and bids. Yet at the heart of these, campaign creative had simply been an afterthought, executed through Dynamic Keyword Insertion (DKI), ad templates and other non-unique production approaches. So the company set out to change that. Boost Media believe humans are at the core of creativity, not machines. Though machines have their place too, and it has built the world’s most sophisticated platform to write, test and report on ad creative.

As advertisers quickly are realizing the huge opportunity in rich, personalized creative, Boost has been at the forefront of this wave. Boost Media believe Creative is truly the last frontier of optimization. By marrying the best in campaign management technologies with Boost, the leading creative optimization platform, advertisers will be able to achieve something extraordinary: an end-to-end solution for digital advertising optimization.

Today, Boost Media is a leading Creative Optimization Platform and has delivered more than $1 billion in optimized digital ads for enterprise brands. With Boost Media, marketers can source, test and optimize ad creative across search, social, image, and mobile. Boost also provides unprecedented insights that let marketers pinpoint which creative strategies are working and why. Based in San Francisco, Boost is used by more than 100 leading global brands to drive performance and mindshare.

Boost Media at Its Best

First impressions count, right? Problem is that most ads are almost identical and don’t distinguish the product or retailer in any way. Ads like these are usually created with Excel templates that can churn out thousands of identical ads, regardless of the product or audience. This template-based approach is unfortunately all too prevalent in digital advertising, and predictably results in subpar campaign performance and lost mindshare.

Boost is the only cloud-based, people-powered platform that helps advertisers and agencies create, refresh and manage compelling Ad creative at scale. The firm can help create, test and optimize your ads, for both text and image formats, across all digital channels – search, social and display.

The results are improved campaign performance, a richer customer experience and unique insights on what works for your audience.

• Source High Quality, Diverse Ads: Create emotionally engaging ads with diverse and scalable creative sourcing from a marketplace of expert writers and designers.
• Scale Ad Creative Testing: Automate Ad creative testing at scale to leverage insights and have faster reaction times to the market.
• Differentiate Yourself From The Competition: Stand out on the crowded search results page by differentiating and improving the creative messaging.
• Gain Peace of Mind: Boost Media’s platform monitors and reports issues and opportunities in the creative layer across all of your ad groups 24/7.
• Learn Actionable Insights: Leverage powerful reporting tools to gain valuable insight into what’s working with your creative messaging and learn suggestions for what you should be doing next.
• Increase Your Paid Search Profitability: Focusing on optimization increases consumer engagement, thereby increasing revenue and generating more conversions.

Boost Insights+

A unique combination of machine-learning algorithms and data scientists, delivering customized insights on your specific ad creative strategies and audience behavior.

Detect and Address Ad Fatigue

More so than other forms of marketing media, digital ads can have a short shelf life. Depending on your specific audience, channels, and competition, ads can become stale in anywhere from a few days to weeks and degrade your performance. With Insights+, Boost can proactively uncover ad fatigue and deliver new ad creative where appropriate, keeping you top of mind with your audience.

Experiment with New Creative Strategies

Digital advertising is where art meets science, and constantly trying out new ideas is key to building that breakout campaign. Maybe you need to compare two celebrity endorsements in your ad creative? Or determine if puppies work better than kittens for that new line of pet products? Using Insights+, you can ask any such questions, determine which strategies are working, and quickly uncover new ways to improve your messaging.

Use Lexical Analysis for Next Level Insights

Does “Shop Now” work better than “Buy Now.” What if your audience was in the US versus the UK? What words or attributes do your highest performing ads have in common? What about the lowest performing ads? Boost’s data scientists and proprietary algorithms will uncover new lexical insights within your ad campaigns, enabling you to dramatically improve their performance and connect more deeply with your audience.

Outsmart your Competition

Do competitors mimic your creative and promotional strategies? Are they constantly undercutting you on price or discounts? Is your business landscape more fluid than ever with new or niche competitors? With Insights+, you’ll get detailed reporting on your top competitors, along with their creative and promotional strategies, and be able to stay a step ahead.

Streamline Promotions

If you’re like most businesses, you have a high degree of seasonality coupled with a busy promotional calendar. As effective as promotions can be for driving revenue, they introduce significant operational complexity in areas such as message testing, updating ad creative at scale, and quickly responding to competitor moves. With Insights+, Boost helps you manage the complexity of your promotional calendar, all while delivering high-quality creative and world-class message testing.

Testimonials

“With the new ads provided by the Boost Media Expert Marketplace, in conjunction with other company initiatives, we recorded our highest sales month ever.”

• Alana Cope, RepairClinic.com

Greet the CEO

Rob Lenderman, Founder & Chief Product Officer: Rob oversees ongoing business operations within Boost Media. Rob is a Georgia native but currently makes his home in Seattle. He attended North Carolina State University where he has a bachelor’s degree in Nuclear Engineering.

When not working on Boost Media, Rob likes playing paintball, remodeling houses and building electric scooters from scratch.

 “Our Expert Marketplace of professional designers and copywriters create ads for you fast Global, curated, and thoroughly vetted.”