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50 Best Workplaces of the Year 2022

Innovator transforming the Financial Industry's approach to digital: InvestCloud


InvestCloud is a California-founded company that has grown from an idea in a garage to a platform with over 550 direct clients and over $6 trillion of assets in just over 10 years. InvestCloud recognizes the value in fresh perspectives as well as seasoned experience and its staff reflects this. InvestCloud are a team of entrepreneurs, operators and artists. The company maintains a local perspective globally - working from Los Angeles, New York, London, Geneva, Tokyo, Hong Kong, Singapore and Sydney. InvestCloud’s business development team is committed to ensuring its clients and partners feel empowered with InvestCloud.

InvestCloud Digital Communication enables powerful client-advisor communications. Digital Communication also enables the creation of custom experiences that can be optimized and refined for an unlimited number of personas and viewed on mobile or desktop, from anywhere, at any time. Using gaming and decision theory, InvestCloud’s behavioral science offerings encourage end-users to stay actively engaged in their financial wellness. The platform also leverages AI trained on historical information to serve up custom recommendations for products and actions in a client portfolio. Any wealth manager, advisor or platform, from the smallest to the largest in the world, can use InvestCloud's Digital Communication apps, all while providing first-class, differentiated and empathetic experiences to their clients and their employees – you can’t afford to be the same as your competitors.

Digital Planning

For many wealth managers, broker-dealers, insurance companies and banks, providing meaningful financial advice is core to your offering. InvestCloud Digital Planning is the only planning solution that offers advice across the spectrum – from self-directed through to UHNW advice. InvestCloud Digital Planning includes life planning, goal-based planning, cashflow planning, tax planning and estate planning. InvestCloud Digital Planning offers a wide variety of user experiences that allow financial services firms of all sizes the ability to enable any advisor type, whether they provide simple goal-based planning, complex cashflow planning or other types of planning services. InvestCloud's Financial Planning apps are trusted by 8 out of the top 10 North American banks, the top 4 global insurance providers and 9 out of the top 10 North American broker-dealers. Combined, InvestCloud’s planning platform services over 140,000 advisors and millions of investors.

Financial Supermarket

For asset managers that create financial products and are looking to extend access to advisors worldwide (wealth managers, broker-dealers and TAMPs) through a single platform, InvestCloud’s Financial Supermarket is a digital, international, cloud-based marketplace for financial products. The InvestCloud Financial Supermarket enables manufacturers to easily access InvestCloud’s vast network of distribution channels and helps wealth managers, broker-dealers and TAMPs to access an unparalleled marketplace of financial products. Unparalleled access to an ever-expanding array of financial products, allowing advisors to provide their clients with unmatched service and diversification.

Easy access to a vast network of distribution channels – advisor networks and other wealth managers – unparalleled in the industry. InvestCloud’s Financial Supermarket is pre-integrated to hundreds of asset managers, broker-dealers, wealth managers, custodians and trading interfaces. In North America alone, InvestCloud has 7 of the top 10 managed account sponsors, 7 of the top 10 SMA distributors and 7 of the top 10 SMA Managers, as well as 8 of the top 10 global asset managers.

NaviPlan by InvestCloud

NaviPlan by InvestCloud enhancements provide increased financial planning coverage across the wealth spectrum – addressing the most complex needs of HNW individuals with added user journeys and AI-driven personalization. InvestCloud, the global leader in digital transformation for the financial industry, today announces 80 new features to its digital planning tool NaviPlan, to further support the most complex needs of high-net-worth individuals (HNWIs). The upgrade also further integrates NaviPlan into the InvestCloud Digital Warehouse, aggregating all client and financial data to seamlessly support the transition of goal-based plans to cashflow planning with AI-driven personalized recommendations.

The enhanced product offering extends functionality for US and Canadian clients across the most complex planning scenarios – from estate and trust to equity compensation and insurance planning. Key new features include probate fee calculation, further estate surplus planning scenarios and upgrades to premier tax planning software. NaviPlan super-users partnered with the core InvestCloud product team to drive the product innovation roadmap, based on advisor feedback and a client-centric design approach. “Most financial planning software today still follows a cookie-cutter approach, which is overly focused on retirement, does not cater to the many other life goals that clients have and fails to deliver truly personalized and highly unique planning to each individual,” said InvestCloud’s CEO John Wise. “With an emphasis on behavioral science and design, we brought our clients into the product innovation process so that we could ensure that NaviPlan can support end-clients even better toward realizing their life goals and most complex financial needs. This provides advisors with one solution to support a client throughout their entire wealth journey as their wealth grows and financial needs become more complicated.”

About the leader behind the success of InvestCloud in his own words

I love InvestCloud because of the imagination, creativity, and innovation that happen here every day. We’ve built a platform designed to empower all types of investors with unparalleled access to first-class information. We’ve built a company designed to empower every person who works here to dream big – from engineers to sales – and it shows with the kind of products and services we’ve developed and we’re developing. I’m infinitely proud of the work we do for our clients at InvestCloud. It’s the best chapter yet in my career of building companies that unleash the power of information. - John Wise, CEO and Co-Founder

“Cloud-native and multi-tenanted, we are changing the how the world’s largest banks, wealth managers and asset managers work.”