InnovBest: Rewriting the Rules of Decision-Making with AI-DRIVEN Analysis

In the high-stakes world of executive decision-making, data is both a treasure and a trap.

Organizations are awash in information, but the tools to extract clarity from this complexity have long fallen short. That’s the challenge InnovBest set out to solve—and in just a few short years, the company has positioned itself as a global game-changer in the AI-driven Decision Intelligence (DI) space.

Founded in 2021 by Antonio J. Augusto and headquartered in São Paulo, Brazil, InnovBest offers a bold new vision: eliminate the friction, cost, and complexity of traditional BI tools and replace them with a fully automated, no-code, no-modeling, AI-driven platform that delivers deep insights and automatic predictions in seconds.

Today, its platform—InnovAI—is already being used by major global players such as Airbus, Bradesco Seguros, and Packing Group, with applications across 18 industries, including manufacturing, insurance, banking, retail, and services.

The new way to decision-making: decision intelligence

The founding of InnovBest was driven by frustration. For years, business leaders have been saddled with outdated or overly technical BI systems that require expensive development teams and endless customization. Even with the rise of AI, many BI/analytical or AI tools still demand specialized knowledge in development, data modeling, and manipulation—something most executives simply do not have the time or training to master.

Antonio J. Augusto saw an opportunity to change that.

“InnovBest was born from a passion for revolutionizing executive decision-making,” Augusto explains. “Our goal is to empower leaders with immediate, accurate insights so they can act decisively without being bogged down in data complexity.”

InnovBest’s solution is built around the concept of AI-DRIVEN applied for Decision Intelligence—a framework that goes beyond dashboards and spreadsheets to offer automated AI-DRIVEN tracking, automated predictions, scenario simulations, and optimization. At its core is the InnovAI, an AI-driven analysis platform designed to be as intuitive as it is powerful.

What Sets InnovAI  Apart

InnovAI is not just another BI or AI analytics tool—it’s an entirely different approach. While traditional BI or AI tools require weeks or months of development, custom modeling, and ongoing maintenance, InnovAI works out-of-the-box. Users get access to analysis, insights, and predictions with a single click.

Here are six of its most impactful differentiators:

1. Automatic Data Tracking: Instantly highlights the most critical factors and the opportunities with the action points.
2. Best Prediction Engine: One click to run eight predictive models simultaneously, recommending the most accurate one for your dataset in some seconds.
3. Optimization: Just 1 click to optimize scenarios or simulate scenarios and find the optimal path to meet your objectives.
4. No-Code AI-Driven Platform: Removes the need for BI development teams, slashing the recurring dev costs.
5. No Data or AI Modeling Required: InnovAI automatically creates a data lake with automatic modeling behind the scenes, saving time and reducing error.
6. Low Total Cost of Ownership (TCO): Provides significantly more value than legacy BI/analytics or AI tools at a fraction of the cost.

InnovBest is not just selling software; it’s enabling a new form of leadership. Executives can now make AI-DRIVEN decisions without ever touching a data model or writing a line of code.

Solving Real Problems Across Industries

From global aerospace firms to regional banks and logistics providers, InnovBest’s AI-DRIVEN platform is being deployed in a wide range of settings. The company has tailored its AI-DRIVEN analysis for 18 different verticals, giving each industry a version of the product that speaks to its needs and specific language, understanding its pain points.

One notable success story comes from the insurance sector, where Bradesco Seguros uses InnovAI to streamline claims processing against proposals and several other analyses specific to insurance needs.

In manufacturing, Airbus has used the platform in the finance area. Retail and distribution clients are using it to forecast demand and reduce inventory waste—faster and more effectively than with any BI solution they’ve used before.

Designed for the Executive Desk

Unlike many BI or AI tools that were built for business analysts or data scientists first and managers second, InnovAI is designed specifically for decision-makers.

The platform’s user experience is simple, elegant, and focused. It assumes no technical knowledge and requires no training.

“The UX was created for executives with zero background in data manipulation,” says Augusto. “We want them to focus on what they do best—making decisions. Our AI-DRIVEN platform supports that by putting powerful insights literally at their fingertips.”

This ease of use is one of the main reasons why InnovBest has gained traction so quickly, even among companies that previously avoided AI due to its perceived complexity.

Security, Compliance, and Trust

With great data power comes great responsibility. InnovBest has embedded robust administrative and security protocols into its AI-DRIVEN platform. Role-based access controls ensure that users can only see data relevant to their responsibilities, and the system complies with strict industry regulations.

Whether serving a multinational bank or a local distributor, the company prioritizes data protection across every vertical and jurisdiction it serves.

Recognition and Growth

Recognition from leading publications like Silicon Review and Analytics Insight has helped boost InnovBest’s visibility in the crowded AI space. But according to Augusto, the accolades are more than just wins—they validate a new way of thinking about decision-making through AI-driven analysis support.