The Silicon Review
By definition, branding is a marketing practice in which a company creates a name, symbol, or design that is easily identifiable as belonging to the company. Branding is essential because not only is it what makes a memorable impression on consumers, but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what you offer that makes you the better choice. Your brand is built to be an accurate representation of who you are as a business and how you wish to be perceived.
Integral Ad Science (IAS) is a global technology company that offers data and solutions to establish a safer, more effective advertising ecosystem. The firm partners with advertisers and publishers to protect their investments, capture consumer attention, and drive business impact. Big data IAS measures and analyzes media quality metrics 500 billion times every day. The firm provides all the information you need to make the best decisions for your campaigns. Plus, it instills trust and confidence in the media buying process with the most accurate metrics available. The firm has partnered with over 2,500 publishers, 150 technology companies, and social media platforms worldwide to make its solutions available to as many customers as possible.
Next-generation services offered by Integral Ad Science
Branding Services: Digital advertising can be an effective way to activate consumer action. But as it's become increasingly complex, sometimes forget the most basic marketing principle: your messages need to be viewable to (real) people and in the right environments to make an impact. With this in mind, the firm has developed the most comprehensive brand solutions for you to verify the quality of your media globally and optimize your digital ads' effectiveness at every step of a consumer's journey. You work hard to increase sales, market share, and profits. The firm measures real-time media quality metrics over 500 billion times every day. Its award-winning data science team optimizes models so that you can fine-tune campaigns on the go and with confidence. With capabilities like real-time impression blocking, pre-bid targeting, and actionable data feeds, it's easier than ever to exceed your expectations.
Agency services: Digital advertising can be an effective way to reach consumers, but only when you've got meaningful data and comprehensive agency solutions that you can trust to protect and enhance your campaigns. And with an increasingly complex digital world with new metrics to transact on, it's more important than ever to work seamlessly with publishers and partners on a global scale. Improve the performance of your campaign in real-time, with speed, ease, and precision. With real-time blocking, pre-bid targeting, and predictive insights, the firm gives you the ability to optimize high-quality inventory before, during, and after your campaigns.
Publisher optimization: Eliminate impression waste, and increase revenue. The Integral Ad Science's automated optimization gives you the tools to meet and exceed advertiser expectations by delivering inventory that achieves their specific viewability and brand safety goals. Save time by streamlining workflow and easily identify and sequester ad fraud. The firm will score your inventory from the URL down to the impression level, on the key metrics your clients care about: viewability, ad fraud, geo-compliance, and brand safety. They also help you validate and protect your ad traffic, with greater visibility and granular analytics.
The Valiant leader behind the triumph of Integral Ad Science
Lisa Utzschneider serves as the Chief Executive Officer of Integral Ad Science (IAS). She focuses on expanding the business into new global markets and enhancing IAS's offerings, including OTT video and audio. Previously, she was the Chief Revenue Officer at Yahoo, where she led Yahoo's sales organization globally to serve advertisers worldwide. Before joining Yahoo, Ms. Lisa worked as Amazon's Vice President of Global Advertising Sales, where she developed the company's global advertising business through product, marketing, sales, and operations strategies, driving consistent revenue growth. Prior to Amazon, Ms. Lisa spent ten years at Microsoft leading strategic and organizational advertising initiatives in product development, sales, and online industry standards that increased customer satisfaction and revenue growth.
Ms. Lisa has been honored in the Adweek 50, Business Insider's "Most Powerful Women in Mobile Advertising," New York Business Journal's "Women of Influence" and Working Mother's "50 Most Powerful Moms". She holds a bachelor's degree from Bates College and a master's degree in public administration from New York University.