Dufrain: Leading the Charge in Data Consultancy with a People-First, Innovative Approach

In the increasingly complex world of data consultancy, few companies manage to blend technical prowess with a human-centric approach as effectively as Dufrain. Founded with a vision to make data a force for good, Dufrain has evolved into a market-leading pure-play data consultancy. Under the guidance of Joseph George, CEO, the company has consistently demonstrated its commitment to leveraging data for transformative results. With a unique corporate ethos centered around their core value guide, ‘GetBusyLiving’, Dufrain is not only empowering its clients but also its people, known as Dufrainians, to thrive in a rapidly changing world.

The story behind Dufrain’s #GetBusyLiving mantra is a compelling one. Inspired by the iconic movie The Shawshank Redemption, this philosophy speaks to a spirit of personal and professional courage, resilience, and forward motion. As Joseph George explains, “‘GetBusyLiving’ means we take a personable, people-first approach and deliver our work pragmatically, getting as close as we can to our clients’ businesses and strategies.”

At the heart of this philosophy are Dufrain’s core values:

• Be Ourselves: Emphasizing respect for diversity and the importance of embracing the strengths and experiences each individual brings to the table.
• Succeed Together: A belief in collaboration, where the collective expertise of their people leads to better results.
• Do the Right Thing: Committing to using data as a force for good, both ethically and strategically.
• Pioneers at Heart: Always pushing the boundaries, Dufrain encourages new thinking and exploring uncharted territories.
• Thrive in Work: Recognizing that loving the work you do is key to success, Dufrain fosters an environment where employees can flourish.

These values aren’t just slogans—they are deeply embedded into Dufrain’s culture. “Our Dufrainians and our values lie at the heart of the business. We are committed to enabling Dufrainians to expand their knowledge and skills, providing the resources they need to reach their full potential,” Joseph adds. This emphasis on professional development benefits not just employees but also clients, as Dufrainians bring their suite of personal and professional expertise to every project.

A Data-Driven Approach to Problem-Solving

Dufrain’s prowess lies in its data expertise, a singular focus that allows it to provide cutting-edge solutions across a range of industries, including retail, telecoms, healthcare, and financial services. “We don’t dilute our data knowledge with other specialisms,” Joseph George emphasizes. “We grow it and let it flourish.”

This unwavering commitment to data enables Dufrain to deliver tailored, practical solutions that empower clients to reduce risk, drive performance, and unlock hidden insights within their data. Whether clients are just beginning their data journeys or looking to optimize existing systems, Dufrain offers a full spectrum of services, from business intelligence and data governance to AI readiness and strategic migration to cloud platforms like Microsoft Azure.

What sets Dufrain apart, however, is not just the depth of their technical expertise but also their pragmatic, client-first approach. As Joseph puts it, “We listen attentively, challenge norms, and break down barriers to enact radical change in the best interests of our clients.” This approach has earned Dufrain a reputation as a trusted partner that brings clarity to complex data issues, working closely with clients to ensure that solutions are not only effective but also aligned with their business objectives.

Driving Innovation through Velocity

At the core of Dufrain’s service offering is its proprietary framework, Velocity. Designed to accelerate the data evolution process, Velocity embodies Dufrain’s pioneering spirit, leveraging AI and machine learning to remove slow, manual processes and deliver projects with unprecedented speed and efficiency. “Our Velocity overview enables businesses to unlock value in approximately four weeks or less,” Joseph notes. “No more surprises or hidden costs. We offer a fixed price model, and our experts collaborate with clients to accelerate delivery even further.”

The Velocity framework addresses several critical challenges faced by businesses today, including rising cloud costs, compliance risks, and legacy system complexities. By harnessing the power of AI, Dufrain ensures that businesses can migrate seamlessly to modern SaaS platforms, automate manual processes, and optimize their data governance. As Joseph explains, “Our advanced framework guarantees that data protection compliance, risk mitigation, and efficiency gains are embedded into every project. It’s about making the complex simple, and the simple powerful.”

Collaboration with Industry Giants

Dufrain’s client portfolio includes major names like Softcat and Howden, with whom they have formed deep, collaborative partnerships. “We are happy to work as an extension of our clients’ teams but are not afraid to be a critical friend when required,” Joseph asserts. This balance of collaboration and independence enables Dufrain to provide truly objective, trustworthy advice while remaining fully invested in the success of their clients.

Dufrain’s role as a trusted partner extends beyond technical consulting to include strategic guidance, helping clients navigate the increasingly complex landscape of data and technology. Whether it’s through the development of AI-driven customer insights, advanced data engineering, or business intelligence solutions, Dufrain’s team ensures that every project is grounded in the client’s specific needs and goals.

Looking Ahead: Shaping the Future of Data Consultancy

As Dufrain continues to grow, its mission remains clear: to inspire, shape, and deliver the data capabilities of tomorrow. By staying true to its values of collaboration, innovation, and ethical data use, Dufrain is well-positioned to remain a leader in the field of data consultancy.

Under the leadership of Joseph George, Dufrain is not just another consultancy firm—it is a company that places people at the heart of everything it does, from empowering its own employees to delivering game-changing results for clients. With a relentless focus on unlocking the potential of data, Dufrain is helping businesses around the world thrive in an increasingly data-driven world.

As Joseph concludes, “We are here to ensure that data is a force for good—both for our clients and for the world at large. Our mission is to inspire, shape, and deliver the data capabilities of tomorrow, today.”

Joseph George, CEO 

“Proudly pragmatic, we ensure we truly understand the businesses and people we work with and working to their specific needs as required. Fully committed to our values for the good of our clients and team.”