Maven Builds the Virtual Healthcare Platform That Women and Families Deserve

The healthcare system has long failed women and families at life's most critical moments. From fertility challenges to pregnancy, postpartum care, parenting, and menopause, the journey has been fragmented, expensive, and deeply personal—yet treated as anything but. Kate Ryder witnessed this failure firsthand and refused to accept it. In 2014, she founded Maven to build the healthcare platform those women and families actually need.

Maven has grown into the world's largest virtual care platform for women and families, trusted by more than 2,300 employers and health plans to deliver personalized care across every life stage. The company provides 24/7 access to specialists across 30+ provider specialties, supporting 28 million lives worldwide across 175+ countries. This scale reflects a profound truth: when women and families receive the right care at the right time, everyone wins better health outcomes, lower costs, and stronger workforce productivity.

As the healthcare industry increasingly recognizes the economic imperative of supporting women and families, Maven's evidence-based, technology-driven platform has emerged as the solution that employers and health plans trust. The company's Milliman-validated outcomes demonstrate up to 27 percent lower NICU admissions, 30 percent of fertility members achieving pregnancy without assisted reproductive technology, and up to 40 percent of members reporting Maven helped them return to work after having a baby.

The Integrated Platform as a Revenue Engine

Maven's most distinctive competitive advantage is its unified platform that brings together clinical data, care history, wearable insights, and benefit information into one powerful system. Rather than forcing members to navigate fragmented apps, vendors, and offices, Maven creates a seamless experience across the entire healthcare journey. For employers, this integration reduces administrative complexity and improves benefit utilization. For Maven, the platform model creates a scalable revenue engine with high customer retention.

The Evidence-Based Care Model

Maven is not a software company. It is a healthcare company that uses technology to deliver better outcomes. The company's care model is validated by 40+ peer-reviewed studies and Milliman-analyzed claims data, providing employers and health plans with the confidence to invest. The financial logic is straightforward: better outcomes cost less. Up to 27 percent lower NICU admissions reduce neonatal care costs. Thirty percent of fertility members achieving pregnancy without assisted reproductive technology avoid the expense of IVF. Twenty-one percent of members reporting improved mental health reduce downstream medical costs.

The Global Scale as a Competitive Moat

Maven's global infrastructure supports members in 175+ countries, with care delivered in local languages and aligned with local health systems. This scale is not merely a feature it is a strategic differentiator that competitors cannot replicate. For multinational employers, Maven provides a single solution for global workforce health. For health plans, Maven extends reach to members wherever they are. For Maven, global scale creates network effects that strengthen its market position.

The Life Stage Architecture

Maven has built its platform around the life stages where women and families need support most: fertility and family building, maternity and newborn care, parenting and pediatrics, and menopause and midlife health. This life stage architecture ensures that members receive continuous support rather than episodic care. For employers, this means fewer care gaps and better health outcomes. For Maven, the life stage model drives member retention and increases lifetime value.

The Member Engagement Advantage

Maven's platform generates exceptional member engagement, with 93 percent of members completing health assessments and average wait times under one hour for virtual appointments. This engagement is not accidental it is engineered through care advocacy, personalized navigation, virtual care, and community support. For employers, engaged members are healthier members who use benefits effectively. For Maven, engagement drives revenue growth through higher utilization and client retention.

The Leadership Vision for Women's Health

Kate Ryder founded Maven after witnessing and experiencing the lack of support that exists for so many as they build and raise their families. Her vision has shaped a company that is mission-driven and commercially successful a rare combination in healthcare. Under her leadership, Maven has become the first U.S. unicorn dedicated to women's and family health and has earned recognition as one of TIME's 100 Most Influential Companies.

Kate Ryder, Founder & CEO

"Healthcare has failed women and families at life's most critical moments. Maven exists because we believe that care should be continuous, connected, and deeply personal and that when women receive the right care at the right time, the benefits extend far beyond their own health."