An excellent next-generation broker-dealer offering a one-stop financial technology platform to trade like a pro: Moomoo Financial Inc

Moomoo Financial Inc was created by pro retail traders for the pro retail traders. Born and beloved in Hong Kong for the past 10 years, moomoo’s parent company sets its sight on the global stage, with a new app, moomoo, to better serve the English-speaking markets. Moomoo’s main goal is to empower individual investors to trade like a pro through a one-stop smart trading app, to make investing easier and not alone. Since its inception, moomoo has been committed to tech-driven innovations to transform investing experience, help investors achieve investing autonomy, accompany, and assist them to continuously advance and grow. The company aims to provide a superior and comprehensive investing experience based on convenience, connectivity, and stability.

Moomoo is a one-stop financial technology platform transforming investing experience with its fully digitalized securities brokerage services. Technology permeates every part of moomoo’s business, allowing it to offer a redefined user experience built upon a secure, stable, agile, and scalable online platform. Moomoo provides a comprehensive range of investment products, including equities and derivatives across major global exchanges, margin financing, and securities lending, leveraging its licenses, registrations, and memberships obtained from relevant authorities. The company also offers free real-time Level 2 data for US stock markets, displaying up to 60 real-time bids and asks with no trading halts or delays.

In conversation with Keith Chan, CEO of Moomoo Financial Inc

Q. It’s hard to remain objective when huge amounts of capital are at stake, especially in volatile conditions. How does online trading help people make objective decisions?

We enhance our users’ and clients’ investing experience with market data and information services such as real-time stock quotes, news, research, and powerful analytical tools, providing our clients with a data-rich foundation to simplify the investing decision-making process. In addition, investors could obtain different perspectives and opinions from other users, companies, analysts, media, and key opinion leaders in our interactive user community to form a well-rounded perspective. Furthermore, since our launch in the U.S. in 2018, we have promoted financial literacy, investment education and responsible investing for all market participants, equipping investors with concepts and tactics to navigate diverse challenges and make informed decisions in the volatile market. To make it possible for everyone to embark on a financial journey, moomoo remains committed to intensifying investment to promote financial literacy, investment education and responsible investing for investors of all kinds. As of June 30, moomoo rolled out almost 1,100 investing courses online.

Q. Although it would be great to turn on the computer and leave for the day, online trading systems do require monitoring. How can we prevent potential technological failures?

We have developed a proprietary and highly automated technology infrastructure including integrated account opening, trading, clearing, risk management and business and operation systems, to support each aspect of our business. Our team is centered around research and development. As of December 31, 2021, approximately 65% of our workforce engaged in research and development, reflecting the degree to which technological excellence is entrenched in every aspect of our business.

In May 2020, we established a technology committee headed by Mr. Leaf Hua Li, founder, chairman and chief executive officer of moomoo’s parent company Futu, and comprised of key personnel in our research and development department to fulfill the function of our previous chief technology officer position. The key responsibilities of the technology committee include formulating technology development strategies, optimizing the existing technology infrastructure and implementing large-scale technology projects. The committee members have extensive experience in the industry and will further boost our technology leadership and advancement.

Q. Do you have any new services ready to be launched?

Moomoo developed the Investor Insights Suite to help retail investors better understand investment strategies and relationships between business performance and fluctuating stock prices. The Business Data Insights feature brings business performance metrics beyond financial data to the forefront of the platform, supporting users to make more informed investment decisions. Users can access a more holistic view of over 50 key indexed stocks including Google, Twitter, and Tesla. The data available for each is highly tailored, with specific business metrics that best represent the company’s performance. The Industry Chain feature also aims to provide investors with more context to inform stock selection – categorizing stocks within vertical industries and giving investors oversight of the full value chain of a particular stock. Covering 17 industries, this feature is displayed visually and supports investors in diversifying their portfolio across a trending or high performing industry.

The introduction of features such as ‘Up/Down Colors’, which provides an alternative UI experience for users with color blindness, supports moomoo’s overall mission to make investing more accessible for investors. Other features added in response to market demand include the introduction of Crypto ETFs, pre-open and pre-close price data features, and an investor earnings calendar – all evidence of moomoo’s overarching commitment to innovative growth and development.

Q. What does the future hold for your company and its customers? Are exciting things on the way?

Moomoo aims to make investing easier and become an influential global financial services platform. We aim to empower traders with technology, lower costs, and improved efficiency, while reshaping the value chain through independent Research and Development (R&D) and technological innovation. In just three months from March to August, moomoo has released 72 versions of mobile app and desktop clients with 4,401 newly added features. We aim for products that provide depth, quality, and connectivity. In the US market, our distinct values stand out, bridging the gap between America's tech and traditional brokers. We will continue to serve global investors with our enhanced capabilities and provide quality fintech services through our one-stop online financial services platform.

Moomoo’s parent company Futu will celebrate its 10-year anniversary this October. The company is actively expanding its presence in the global market, bringing technology innovation and premier trading experience to global investors and helping them realize investing autonomy.

Meet the leader behind the success of Moomoo Financial Inc

Keith Chan is the CEO of Moomoo Financial Inc. He joined Moomoo’s parent company Futu in 2013 as managing director. In 2018, he led Futu’s globalization efforts by setting up moomoo in the US. Keith is an alumnus of Stanford Graduate School of Business, a Master’s Degree in Finance from Hong Kong Polytechnic University, and Bachelor’s Degree in Finance from City University of Hong Kong.

“Determining what stocks to buy is a high-stakes decision. Let moomoo do the heavy lifting, so you don’t have to.”