Offers a wealth of services that will market the brand to the massive audience: OOm

The team is the clients’ partner in attaining the clients’ digital marketing pursuits. OOm offers a variety of ways to showcase the clients’ brand within the massive digital space. Founded in 2006, OOm is a one-stop digital marketing agency with high competencies in Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Management (SMM), Content Creation, and Web Design & Development. The team is also the official Premier Partner for both Google and Facebook (Meta). As a Premier Google Partner and Meta Business Partner, OOm is ranked among the top 3% of Google Partners in Singapore. The team is well-equipped with knowledge of Google and Facebook platforms to help clients optimise their goals in the digital landscape. The team is also the pre-approved PSG (Productivity Solutions Grant) vendor by IMDA, for E-Commerce solutions. Due to the data-driven strategies and actionable insights, the team has expanded to the Philippines, China and Hong Kong to accommodate the growing local and regional demands in digital marketing. OOm has made the presence known in several countries in the region.

Services the company offers

Search Engine Marketing: The search engine marketing or SEM solutions are designed to drive success for the clients’ business. The team aim to improve the clients’ conversions and reduce the cost per conversion. With lower cost per conversion, it translates to more savings for the clients’ business. As an SEM agency in Singapore, the clients’ business matters to the team. The team does more than merely buying keywords and placing the clients’ ads on search engines. The SEM strategies go beyond the typical campaign metrics such as impression and clicks. The team focuses on what matters most—conversions. Get in touch with the team of experts and start the clients’ SEM campaign with the team today. OOm is a Premier Google Partner, the top 3% of Google Partners in Singapore. When the clients choose to work with a Premier Google Partner, the clients are working with one of the best SEM agencies in town. The clients will be partnering with a team of highly skilled and certified professionals, who have achieved a higher level of screening and training by Google.

As a Premier Google Partner, the team provides full transparency and accountability on the clients’ Google Ads Spend too. OOm takes pride in the 100% transparency policy that the team has been practicing since day one of the business. Clients love to work with the team because the team is 100% transparent with their Google Ads spend. One indication is that the team provides access to their Google Ads dashboard while running their campaigns. When the team creates a new Google Ads account for the clients or if the clients approach the team with an existing Google Ads account, the clients are the rightful owner of the account.

Copywriting: Copywriting is one of the most important elements of any kinds of marketing. When it comes to digital marketing, content dictates how the clients’ website engages with the clients’ audience and whether they stay to read the clients’ content and eventually convert to a lead or customer. Good copywriting gets people to take action after reading. Building a website or landing page is only the first step; having well written content on the clients’ websites with strong call-to-action is what makes the clients’ website convert. Hence it is important for the clients to get the clients’ digital content done correctly. Website visitors’ attention spans are getting increasingly short as they are exposed to massive information across multiple online platforms. When they visit the clients’ website, within a few seconds, they will decide if the clients’ website has what they are looking for. Good copywriting engages the clients’ visitors and gets them to spend more time on the clients’ website. The clients’ competitors are using experienced and skilled copywriters for their digital content. Some of these competitors create new content every day to stay competitive. So if the clients’ business does not use copywriters, the clients will probably produce low quality content and hence putting the clients out of the game.

Good digital content builds trust and increases the clients’ business authority in the market. Skillful sales copy will sell more products because it creates value for the product or service that the clients are offering. Content reflects the clients’ business’s brand image through tone and language. If the content on the clients’ website is poorly written, it reflects very badly on the clients’ business and presents the clients’ company in a mediocre manner. This can boost the clients’ ranking in Google and increases the organic traffic to the clients’ website.  When copywriters write a blog post, they can tweak the description and tone of the copy so that the clients can also use them on the clients’ social media channels like Facebook and Instagram. This allows the clients’ business to reach out to more potential customers with the clients’ digital content. 

Meet the leader behind the success of OOm

Ian Cheow, Co-Founder and Chief Executive Officer

As the CEO of OOm, the role entails creating competitive advantage to secure market share and devising continuous growth strategies to attain revenue and profit objectives. The journey began with a circle of passionate digital enthusiasts. In 2006, the CEO and a group of friends envisioned Google as the next major breakthrough, recognizing its potential to greatly benefit small businesses. This inspiration led to the establishment of OOm, dedicated to offering Google Marketing solutions tailored for SMEs.

“We strive to produce works that both clients and OOm can be proud of. Of course, service level is something that also keeps clients satisfied in our industry. We constantly gather feedback to improve ourselves to serve clients better. We cannot be complacent, as complacency kills.”