Ana Rita Gonzalez, Policy Wisdom, LLC Founder and CEO: “Through our UNPARALLELED iNSiGHTS and UNMATCHED iMPACT, we help our clients turn policy risk into strategic advantage by successfully navigating complex and evolving regulatory, legislative, and market access landscapes.”

The Silicon Review

Founded in 2010 by Ana Rita Gonzalez and her husband Jorge Luna, Policy Wisdom, LLC is a global public health policy consulting firm dedicated to advancing equitable and evidence-based health solutions. Built on a foundation of passion, expertise, and purpose, the company emerges from Ana Rita’s extensive career in public health and health policy — and a pivotal conversation with her husband that turns a vision into reality. From its inception, Policy Wisdom seeks not just to participate in health policy discourse but to lead it with integrity, inclusion, and a steadfast commitment to impact.

Today, Policy Wisdom is being recognized as Public Health Policy Consulting Firm of 2025 by The Silicon Review — a testament to its innovative methodologies, client-centered approach, and measurable impact on health systems worldwide.

Policy Wisdom serves a broad spectrum of clients across the private sector, government agencies, and civil society. The firm’s client base includes Fortune 500 pharmaceutical companies and public health officials who rely on its ability to navigate complex policy environments with precision and foresight. At its core, the company bridges gaps between stakeholders by fostering inclusive dialogue and grounding all solutions in high — quality, evidence-based research. With more than 40 proprietary methodologies developed and refined over time, Policy Wisdom offers a comprehensive suite of services organized into seven key categories: Health Policy Insights, Product Lifecycle Policy Support, Policy Strategy Development, Policy Capacity Enhancement, Policy Positioning Materials, Stakeholder Engagement Solutions, and Evidence-Based Policy Advocacy. These services empower clients with actionable intelligence and customized strategies designed to improve public health outcomes and strengthen health systems globally.

Policy Wisdom stands apart for its rigorous, data — driven approach, deep sectoral knowledge, and enduring commitment to health equity. Whether advising multinational corporations on market access or supporting governments in crafting resilient policy frameworks, the firm brings unmatched clarity and collaboration to every engagement. Policy Wisdom doesn’t just provide consulting services — it builds policy environments where individuals and communities can thrive.

In conversation with Ana Rita Gonzalez, Founder and CEO of Policy Wisdom, LLC

Policy Wisdom has been a 100% virtual model since its inception — what advantages has this model offered, especially across global projects?

Policy Wisdom has operated under a virtual-by — design model since its founding in 2010 — long before remote work became mainstream. We chose this model to access diverse, specialized expertise worldwide, ensuring we could support organizations seeking to shape policies that drive public health impact.

Many of our projects are global or regional in scope but require tailored, country — level implementation — and our model ensures we meet those needs effectively. Our team brings trusted relationships across key geographies — with regulators, HTA agencies, payers, and clinical leadership within health systems.

With a core team of 30+ professionals and a global network of more than 200 experts in different fields, we have completed more than 680 projects across 160 countries. Our deep expertise across public health, epidemiology, health economics, financing, law, communications, and emerging areas such as AI enables us to deliver adaptable, evidence-based solutions worldwide.

How do you ensure that public health policies are not only effective but also sustainable and adaptable to changing global health trends?

To promote public health policies that are both effective and sustainable, we start by grounding our approaches and deliverables in high — quality evidence and real — world data.

We build in mechanisms for ongoing monitoring, evaluation, and adaptation as conditions evolve. Actively tracking global health and policy trends and integrating forward — looking strategies into our work enables us to anticipate and shape policies that remain resilient, scalable, and impactful over time.

Our recently — published article "Recent Geopolitical Shifts and Their Implications for Global Health: A New World Order in The Making" delves into the profound transformations shaping global health governance, finance, and practice, amidst changing geopolitical dynamics. Understanding these geopolitical shifts is crucial for policymakers, health practitioners, and researchers alike to future-proof global health.

How do Policy “War Games” and “Scenario Planning” play a role in preparing stakeholders for potential public health outcomes?

These are powerful tools to help sharpen decision — making, strengthen resilience, and foster collaboration — ensuring health leaders and policymakers are better equipped to navigate uncertainty and drive positive health outcomes. Policy War Games simulate stakeholder reactions to specific policy strategies, offering a 360-degree perspective on opportunities, risks, and vulnerabilities. Scenario Planning helps organizations develop flexible strategies by exploring multiple futures based on trends, uncertainties, and external disruptions.

By incorporating AI as Assisted Intelligence to our human intelligence, our Policy War Games and Scenario Planning methodologies are even more robust and detailed. In today’s global healthcare landscape, where drug pricing debates, regulatory shifts, and stakeholder scrutiny are moving faster than ever, validating strategies before implementation is critical to success.

What strategies do you employ to promote the adoption of innovative healthcare technologies or treatments, especially in underserved regions?

Promoting the adoption of innovative healthcare technologies and treatments, especially in underserved regions, requires a thoughtful and tailored approach. We collaborate with the private sector, governments, and civil society, fostering partnerships that encourage policies aimed at improving access and equity in healthcare.

We ensure that we provide policymakers with implementable alternatives within their settings and with pathways to accomplish continuous improvement in their access to health technologies that reduce disparities for these populations.

We prioritize inclusive communication and advocacy strategies to address cultural, systemic, and educational barriers to adoption of health technologies and treatment. By connecting innovation to tangible health and development outcomes, we help stakeholders in underserved regions embrace change in ways that are practical, sustainable, and impactful.

What role does Policy Wisdom play in updating and promoting the adoption of clinical guidelines that reduce mortality and improve quality of life?

We support the updating and adoption of clinical guidelines that reduce mortality and improve quality of life by ensuring they are grounded in the latest evidence, aligned with public health priorities, and adapted to real-world health system needs.

Through targeted consensus and dissemination strategies — including stakeholder engagement, training, and strategic communications — we help drive the adoption of updated guidelines, ensuring they translate into meaningful improvements in patient care and public health outcomes.

What does the future hold for your company and its customers? Are exciting things on the way?

The future for Policy Wisdom and our clients is incredibly exciting. We recognize that the future of health policy consulting lies in a harmonious blend of human expertise and advanced technology.

One of the areas we are most excited about is harnessing the power of Assisted Intelligence (AI) — a concept that, unlike artificial intelligence, which often automates tasks, enhances our capabilities rather than replacing them. Assisted Intelligence empowers our team to enhance strategic thinking, streamline data integration, and create innovative solutions tailored to the unique challenges our clients face.

Additionally, we recently launched our by-invitation "SquareTable" events with policymakers, development partners, private sector leaders, and patient advocates to scenario — plan and identify where interests align, where trade-offs exist, and how to collectively respond to different scenarios.

We are inspired and energized by what lies ahead and remain deeply committed to helping our partners drive sustainable, meaningful health improvements around the world.

Meet the leader behind the success of Policy Wisdom, LLC

Ana Rita Gonzalez is the Founder and Chief Executive Officer of Policy Wisdom, LLC, a global health policy consulting firm dedicated to advancing public health solutions through strategic policy development. With over four decades of experience in public health and health policy, Ana Rita is a renowned expert who has worked on the development and implementation of more than 7,000 policies across the globe.

Under her leadership, Policy Wisdom is celebrating its 15th anniversary—a milestone that underscores the company’s sustained impact and trusted partnerships with clients worldwide. Ana Rita’s visionary approach has positioned the firm as a key player in shaping effective and innovative health policies in diverse settings.

In addition to her professional achievements, Ana Rita recently fulfilled a personal dream by publishing Athena’s Adventures in Health Policy, a book series aimed at inspiring children to pursue careers in public health and become early advocates for health policy in their communities.

Ana Rita remains driven by her lifelong commitment to making a difference, one policy at a time, and continues to lead with purpose, passion, and a global perspective.