Prodify – Elevating the Craft of Product Management to Help Companies Maximize Customer, Shareholder, and Social Value

Product management is the most important function in an organization, with the term “product” meaning both products and service offerings. Other functions like marketing and sales, engineering, or finance might feel otherwise, but without a product development team delivering a solid product that customers are willing to buy and use, a company’s prospects are poor at best. It will help you craft your product management career path and then coach you to develop the skills you'll need to walk that path, using the work you're doing currently as the vehicle for teaching.

Prodify is a vision-Led Product Management is based on best practices from decades of hands-on startup and enterprise product management experience, along with thousands of hours spent as product advisors and coaches to 75 companies. Prodify advisors and coaches work with clients across the US (and increasingly, internationally) via video calls, email, shared documents and periodic in-person meetings. Advise you in creating a roadmap that balances quick wins, strategic initiatives and product hygiene, then work with you to get the right team structure, people and processes to deliver that roadmap.

Offering the Best Product Management Services

Strategic Planning: Prodify will coach you as you build 2 KPI pyramids - one for your business and one for your customers. Each pyramid starts with the metric that quantifies the outcome that stakeholder seeks from your product. This is an exercise in internal alignment on how to measure product success. They will coach you through the process of imagining a future customer journey that delivers a 10x outcome compared to today's product.  The customer journey is typically expressed as a comic strip covering all six chapters: trigger, discovery, evaluation, trial, usage, and switching. They will work backwards from the customer journey vision to identify key milestones over the next few quarters / years to help realize that vision. The sequencing of work depends on technical dependencies, competition and moat-building.

Coaching: The company will advise you and your product, engineering and design teams on opportunities to improve the efficiency of how product releases are planned and executed.  In particular, they will look at how to apply an agile mindset to ensure you're investing time proportionate to confidence. The company will coach you to create a customer journey roadmap that balances between: strategic progress towards the vision, near-term optimizations to respond to simple customer/internal stakeholder requests, and product hygiene work to maintain performance, uptime and security. Prodify will work with you to understand what success would look like for this person, what level to hire, and whether the person should be part-time or full-time. They can even put together the job description if you like.

Consulting: The company will start by discussing your situation/goals and determining whether you need a product consultant and if so, what type of person.  The most common scenarios where they consult are: serving as an interim VP of Product to set vision/strategy or manage the team as hiring takes place, stepping in as a part-time Product Manager to create a roadmap, deliver an existing roadmap, conduct customer discovery interviews or define/refine the product development process, and producing delightful product designs (UX or visual/UI) to help your customers achieve their desired outcome. Based on its initial discussions, they will connect you with the perfect person based on their experience and expertise.  While Prodify focuses on product management, they also have experts in these functional areas that are also critical to a product's success.

Prodify | Leadership

Rajesh Nerlikar is a co-founder and Chief Product Advisor/Coach of Prodify. He started Prodify with Ben to share his learnings because, as he found, there aren't a lot of great resources for mastering the craft of product management.

Ben Foster is co-founder and Principal Product Advisor/Coach of Prodify. He believes that product is the single most important success driver for tech companies. He co-founded Prodify to share what he learned and help companies to realize their full potential.

“We'll help you build a customer outcome KPI pyramid, document a customer journey vision and then build a strategic plan to realize that vision and amplify the value you're delivering to customers.”