50 Innovative Companies to Watch 2016

Providing Affordable, Effective, Transparent and Scalable SEO Services: Boostability


“The three essential elements of an effective SEO are effective communication, useful information and high quality backlinks.” – SEO Refugee

An important aspect of SEO is making a website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, they still can’t see and understand a web page the same way a human can. SEO is the process search engines use to figure out what each page is about and how it may be useful for users.

Because of SEO’s importance, Boostability was founded in 2009 with one simple business model: “to create afford-able and effective SEO for the small business marketplace.” Boostability believes SEO services should be affordable to everyone, from mom-and-pop shops to the family medical practice and beyond. They strive to preserve the entrepreneurial spirit of the small business owner through competitive SEO solutions.

The company is positioned as a thought-leader in the realm of SEO and Google algorithm trends because it has access to thousands of keywords searches/data. Massive amounts of data allows Boostability to spot trends and changes almost as fast as they occur. These lightning-fast SEO adjustments help keep their clients at the top of search results. Boostability is proud to be the only SEO Company that can provide partners and clients SCALABLE SEO and social media services because as it has developed the man-power and the processes to implement these services immediately.

Boostability’s SEO Services
Built by SEO experts, Boostability’s LaunchPad platform is a complete end-to-end search engine marketing solution software. The customers and partners benefit from the software’s highly functional ROI reporting and analysis, white label reporting option, and easy API integration. Because the software is designed to make SEO tasks more automated and manageable, it saves the company time and money. Producing high-quality results at an affordable price benefits clients by helping their ideal customers find them easily online

BoostSEO: This service puts a client’s business in front of potential customers searching online. SEO (Search Engine Optimization) is the process of organically, or naturally, generating traffic from major search engines through non-paid methods. BoostSEO includes onsite optimization services such as cleaning up website code, adding a corporate blog, and much more. It also offers offsite optimization that includes building and optimizing online business profiles, enhancing your online footprint and creating useful content that people like, share and link back to.

BoostSocial: One of the best social media marketing products around, BoostSocial allows
Boostability’s partners and clients to build a social media strategy that helps to define and grow their business online. As the latest addition to the suite of online marketing products, the company is very proud to offer a fully-optimized social media package and Facebook Ads that compliments the client’s search engine optimization strategy. Together, social media and search engine optimization pack a powerful punch!

BoostSites: The Company saw a need for affordable, professionally-built websites that were created with search engines in mind. A business website will enhance a client’s online marketing campaign by bringing them new customers with greater customer loyalty, increased product awareness, and added business value. BoostSites is a mobile web design product that helps Boostability partners and clients easily build websites that can be viewed from any device. Whether from a desktop, browsing from the laptop on the train, or scrolling from the smartphone, the website will be easy to view and navigate.

Client Territory and Big clients
While Boostability works directly with small to medium-sized business owners, their larger focus is working with larger companies that serve the small to medium-sized business owner. Boostability provides white-labeled SEO, social media and website fulfillment services to some of the largest yellow page, newspaper, broadcasting, and hosting companies in the world.

Case Study of a Delighted Customer:
K&C Fence Company K&C Fence Company started with Boostability in August of 2013. Having had low-quality SEO services before Boostability, K&C Fence Company was worried that poorly done SEO and bad site optimization would keep them from ever seeing the rankings they were looking for. It was Boostability’s high-quality SEO work and client dashboard and reporting tool that was most attractive to K&C.

  • In a little under two months after the beginning of their campaign, several of K&C Fence Company’s keywords jumped to the first page and eventually climbed to the #1 position.
  • 67% of their keywords are at position #1.
  • The ranking for the biggest term in their industry and market “fence nashville tn” is at position #1.

Meet the Key Executive

Gavan Thorpe, President and COO: Gavan has over 15 years of experience in developing, deploying, and managing corporate technologies. Prior to working at Boostability, Gavan served as the VP of Technology at OrangeSoda (acquired by Deluxe Corp), where he handled defining and executing on corporate directives. Gavan also served as the Director of Operations at prior to its acquisition by While at, Gavan built out a production network that grew by over 400%. His proven track record of leadership and vision has led to remarkable growth and improved functionality in each company he has been a part of.

“Our main focus is and always will be providing effective and affordable online services to the small business owner.”