Stunning Nordic Excursions AB’s Leader Carina Stenestrand’s story is a shining example of what it means to lead with heart and purpose

In a world of relentless hustle, some leaders take a bold leap into uncharted territory, turning challenges into opportunities that inspire and innovate. Carina Stenestrand, Founder and CEO of Stunning Nordic Excursions AB, is one such trailblazer. Featured in The Silicon Review's "Inspiring Women Leader of the Month 2025," Carina’s story is a masterclass in resilience, creativity, and leadership for business leaders worldwide.

For Carina, the inspiration behind Stunning Nordic Excursions was deeply personal. “We spend much of our waking hours at work, so for me, it’s vital to enjoy what I do,” she reflects. Her foray into the world of Destination Management Companies (DMC) was serendipitous yet profoundly spiritual. During the height of the COVID-19 pandemic, a time when the travel industry was virtually at a standstill, she received an offer to purchase an established DMC. Against all odds and advice, Carina took the leap, selling a Stockholm apartment intended for her children to fund the acquisition. “Many times that year, I thought I had made a huge mistake,” she admits. However, with relentless hard work, passion, and support from her team and clients, Stunning Nordic Excursions not only survived but thrived, becoming a beacon of excellence in the industry.

Crafting Unforgettable Journeys

Stunning Nordic Excursions specializes in curating extraordinary travel experiences across Scandinavia and the Baltics. From high-impact incentive programs to exclusive private jet tours, Carina and her team focus on creating memories that surpass expectations.

“Our goal is simple: to fulfill our travelers’ dreams—or better yet, to exceed them,” she explains. A proud member of Hosts Global, the company leverages a global network to offer unparalleled services while maintaining the unique Nordic touch. Collaborating closely with clients, they design bespoke itineraries that align with their dreams, needs, and budgets.

Agile Leadership in Action

Leading a core team supported by a network of specialists requires a delicate balance of autonomy and collaboration. Carina embraces agile leadership, empowering her employees to make quick, independent decisions—a necessity in the dynamic tourism industry.

“Trust is built when employees feel confident in their decision-making,” she asserts. Carina also emphasizes the importance of regular feedback, celebrating successes, and fostering a sense of ownership among her team.

Sustainability at the Core

In an era of increasing environmental awareness, sustainability is more than a buzzword for Stunning Nordic Excursions—it’s a commitment. The company prioritizes eco-friendly accommodations, promotes sustainable transportation, and partners with local restaurants that source organic and seasonal produce.

“Our guides educate travelers about the environmental and cultural policies of their destinations,” Carina notes, underscoring the company’s role in fostering responsible tourism. By embedding sustainable practices into every facet of its operations, Stunning Nordic Excursions sets a high standard for eco-conscious travel.

Empowering Women through Leadership

As a seasoned leader, Carina understands the challenges women face in the corporate world, “I’ve seen instances where women don’t always encourage each other’s career growth,” she shares.

Determined to break this cycle, Carina champions inclusivity and mentorship. “Building networks of female leaders who empower and uplift one another is key,” she says. Her leadership style emphasizes recognizing individual strengths and fostering an environment of mutual respect and collaboration, regardless of gender.

Creativity Meets Excellence: Memorable Moments

Stunning Nordic Excursions has a knack for turning logistical challenges into memorable experiences. One such instance involved a private jet group diverted to Stockholm due to weather conditions. Within 24 hours, Carina’s team secured luxury accommodations, organized VIP airport services, and curated an array of activities, including private archipelago cruises and sightseeing tours.

Another standout project saw the team arrange two chartered A340 flights to Longyearbyen, Svalbard, on short notice—an extraordinary feat that highlights their creativity and commitment to excellence.

Adapting to Trends: The Future of Travel

The evolving landscape of travel demands innovation, and Stunning Nordic Excursions is at the forefront. With a focus on eco-tourism, experiential travel, and digital transformation, the company offers immersive experiences such as the Northern Lights, beautiful nature experiences and encounters with indigenous people.

Carina is also embracing technology, leveraging AI and machine learning to identify trends, enhance customer satisfaction, and streamline operations. “Scandinavian countries’ commitment to sustainability and innovation aligns perfectly with our vision,” she states.

Advice for Aspiring Women Leaders

For young women aspiring to lead in the tourism or hospitality industry, Carina’s advice is rooted in curiosity, confidence, and collaboration.

“Stay curious and open to learning. Build strong networks and seek mentorship,” she advises. Emphasizing the importance of technology, she encourages future leaders to explore AI and smart tourism solutions to stay ahead of industry trends.

Carina also highlights the value of fostering a supportive work environment. “Empower your team to bring their creativity to the table,” she says, adding that a strong, collaborative team is the backbone of any successful venture.

What Lies Ahead?

Looking to the future, Carina sees Scandinavian tourism thriving amidst a global push for sustainability. “Younger generations are particularly drawn to destinations that prioritize environmental responsibility,” she observes.

Stunning Nordic Excursions is poised to capitalize on this trend, offering conservation-focused tourism that highlights the region’s breathtaking natural landscapes and cultural heritage.

Inspiring Through Leadership

Carina Stenestrand’s journey is a testament to the power of resilience, vision, and leadership. By combining a deep respect for tradition with a forward-thinking approach, she has built a company that not only delivers exceptional travel experiences but also inspires others to dream bigger.

For business leaders and aspiring entrepreneurs, Carina’s story serves as a reminder that success often lies in taking bold risks, fostering collaboration, and staying true to one’s values. As she continues to shape the future of tourism, Carina remains a beacon of inspiration in the global business landscape.

Carina Stenestrand Founder & CEO 

“Our goal is simple: to fulfill our travelers’ dreams—or better yet, to exceed them.”