Digital partner that helps scale your team and ship innovative products faster: Tangent

Introducing Tangent, the digital product agency that redefines collaboration with a 100-strong team of strategists, designers, and engineers operating seamlessly from hubs around the world. Rooted in the belief that honesty is the linchpin of successful client-agency partnerships, Tangent has built its reputation on transparent and collaborative work practices. At Tangent, they don't just deliver projects; they forge enduring relationships. Their reliable and experienced team becomes an extension of the client's own, offering a flexible work approach that adapts to evolving needs. This isn't a short-term fling—it's a long-term commitment to providing expertise and achieving lasting success together.

Beyond their expertise in the digital realm, Tangent takes pride in being approachable and friendly. The team's ability to balance professionalism with a good sense of humor has resulted in longstanding client relationships. For Tangent, work is not just about delivering products; it's about cultivating partnerships that stand the test of time. Welcome to Tangent, where collaboration is honest, commitment is unwavering, and success is shared. In the realm of digital product design, Tangent stands as a luminary, sculpting functional and visually captivating experiences that resonate across the globe. From expansive multilingual websites to intuitive apps and portals, Tangent's team of experts is at the forefront of shaping digital landscapes.

The Distinctive Tangent Approach to Design

Guided by a unique design philosophy, Tangent's process unfolds once the product strategy is defined. Embracing the notion that there are myriad ways to solve a design problem, the team collaborates transparently with clients. Offering early insights into initial concepts, Tangent engages in thorough discussions, evaluating proposed solutions against constraints like budget, timeline, and engineering effort.

The ability to swiftly transition from sketch to an interactive prototype is intentional. Tangent believes in placing products in the hands of users promptly, allowing for real-time feedback that informs the product's evolution. This test, learn, and iterate methodology not only ensures the creation of user-friendly products but also serves to dispel behavior assumptions, keep biases in check, and de-risk the entire project.

Harmonizing Form and Function: Elevating Brand Experiences

Tangent's commitment to seamless design is exemplified by the use of online tools such as Figma. The transition from prototype to the integration of brand elements into the product experience showcases Tangent's dedication to translating traditional brands into truly digital entities.

Moving beyond mere color palettes and typefaces, Tangent understands that motion, interaction, and animation are pivotal in setting brands apart. The creation of design systems that are flexible, scalable, and accessible empowers client teams to evolve products alongside business growth.

Embarking on the Tangent Journey: Starting Points for Excellence

For those ready to explore the potential of their products, Tangent provides several entry points:

1. Prototype or Test a New Idea
2. Get to a Design MVP
3. Test an Existing Product's Usability
4. Create a Design System
5. Digital Brand Refresh

Whether seeking stakeholder buy-in or aiming for a fully-fledged digital product release, Tangent is poised to guide and execute at every step. Tangent doesn't merely design; it crafts digital excellence that users love, ensuring each interaction extends an invitation to return for more.

Tangent's Expertise in Product Strategy

In the dynamic realm of digital transformation, Tangent's product strategy team takes the helm, delving deep into the essence of your project, product, and the audience it aims to serve.

Proximity to Business and Users: A Strategic Approach

Armed with a potent blend of tools, research methodologies, and extensive experience, Tangent's product strategy team strives to comprehend the intricacies of your business and the needs of your users. Balancing thoroughness with efficiency, they undertake market research, conduct tech architecture audits, and evaluate the entire user experience spectrum. This spans from the customer-facing interface to the underlying technology, identifying areas for enhancement and opportunities for innovation.

Tangent injects the human factor into digital products, measuring behavioral responses and seamlessly integrating invaluable customer insights into proposed solutions. Through collaborative activities like interactive workshops and stakeholder interviews, Tangent aligns with your team, drawing close to your customers to uncover unmet needs and address deep-seated frustrations.

Guiding the Journey: Collaborative Strategy Development

Recognizing that stakeholders often bring diverse and competing priorities, Tangent's strategy team aims to foster collaboration toward a shared goal. They define the vision, prioritize requirements, and furnish an actionable roadmap to digital product success. By weighing the pros and cons of various approaches, Tangent recommends strategies aligned with the unique needs of your product, business, and customers. This strategic foundation equips Tangent's product design team to bring pixels to the screen effectively.

For those seeking to define their project's scope, Tangent offers a comprehensive understanding of possibilities and the steps to achieve them. Engaging in a discovery phase with Tangent, offered at a fixed cost, provides confidence in expected outcomes.

Embarking on the Tangent Journey: Starting Points for Excellence

Tangent offers several entry points to address your digital challenges and uncover untapped opportunities:

1. Qualitative and Quantitative Research
2. Customer Experience Journey Mapping
3. Stakeholder Engagement
4. Competitor Analysis
5. UX Audit
6. Technology and Systems Architecture Reviews

Tangent's approach focuses on your customers' needs, guiding your business forward with actionable insights, and delivering long-term strategic and innovative value. The journey begins with Tangent, where product strategy is not just a phase; it's a meticulous and collaborative process that sets the stage for digital success.

Oli Green, Chairman

“Our reliable, experienced team will become an extension of yours, and we’ll bring our flexible work approach with us. When it comes to clients, we commit. We’re more of a long-term partnership than short-term fling kind of agency, so that we can deliver our expertise and help you achieve long-term.”