An expert enabling businesses and organizations to discover the ways people interact in a physical environment using video and sensor technology: Trakomatic

The Silicon Review

Founded in 2013 in Singapore under the auspices of the National University of Singapore, Trakomatic embarked on its journey guided by a vision of innovation and technological advancement. With the esteemed accreditation by the Info-communications Media Development Authority (IMDA), coupled with a track record of high accuracy and numerous accolades, the company swiftly established itself as a prominent figure in the region's tech landscape. Specializing in the development of consultative solutions rooted in Artificial Intelligence (AI), Trakomatic harnesses the power of Machine Learning and Image & Video Analytics Solutions (VAS) to cater to diverse commercial applications. At the core of its mission lies the objective to empower businesses and organizations to unravel the intricacies of human interactions within physical environments. This is achieved through the deployment of cutting-edge Internet of Things (IoT) devices spanning video and sensor technology.

By meticulously capturing human traffic profiles and behavioral data, Trakomatic transforms raw information into actionable insights, thereby facilitating optimization and enhancements across core business processes. Central to its innovative approach is a patent-pending technology that leverages advanced video analytics, facial recognition, and intelligent sensors. This technology, coupled with Trakomatic's platform, is sensor-agnostic, enabling seamless integration with existing cameras and sensors prevalent in stores globally. Trakomatic's commitment to delivering cost-effective solutions is underscored by its emphasis on deploying an optimal number of sensors to maximize coverage and extract deeper location and people insights. Through its intuitive online platform, businesses gain access to a customizable and real-time dashboard, providing invaluable insights into visitor and customer metrics. Furthermore, the platform offers real-time notifications on various metrics, such as VIP revisits or footfall impact, leveraging data even from weather forecasts to enhance decision-making processes.

In its pursuit of excellence, Trakomatic engages in strategic collaborations with esteemed global entities such as Microsoft, Accenture, Huawei, Nvidia, and Intel. These partnerships serve as conduits for developing customized applications that offer unparalleled depth in resolving challenges within the realm of video analytics. By harnessing the collective expertise and resources of these industry leaders, Trakomatic remains at the forefront of innovation, continually pushing the boundaries of what is achievable in the field of AI-driven solutions. Through its unwavering dedication to technological advancement and customer-centric solutions, Trakomatic has solidified its position as a trailblazer in the realm of AI-based consultancy. With a steadfast commitment to excellence and a relentless pursuit of innovation, the company stands poised to redefine the future of business analytics and transform the way organizations leverage data to drive growth and success.

Empowering your business strategies with factual substantiated decision

Trakomatic's facial recognition solution stands at the forefront of advanced artificial intelligence technology, offering businesses a seamless integration with IP cameras to swiftly identify individuals based on their unique facial features. With a commitment to privacy and compliance, Trakomatic ensures that every aspect of its solution aligns with the Personal Data Protection Act (PDPA), anonymizing data and converting it into hashcode to protect customer privacy. The system boasts an impressive accuracy rate of up to 99.38%, making it exceptionally reliable in discerning between individuals. Its high processing speed, capable of handling up to 10 million faces per second, ensures efficient operations even in high-traffic environments. Moreover, Trakomatic's solution is designed to recognize individuals even when they wear masks, adapting to the evolving needs of public health and safety. One of the distinguishing features of Trakomatic's solution is its extensive database capacity, accommodating up to 10 million records for enterprise-level deployments. This scalability enables businesses to effectively manage and analyze large volumes of customer data, empowering them to derive actionable insights and make informed decisions.

Trakomatic's facial recognition solution captures a comprehensive set of customer profiles, including age group, gender, ethnicity, dwell time, and unique FaceIDs for VIPs, members, staff, as well as anonymous tracking. By leveraging this wealth of information, businesses can tailor their marketing campaigns and store experiences to specific customer segments, enhancing overall attractiveness and driving footfall and sales. The benefits of Trakomatic's facial recognition solution extend beyond marketing optimization. It also serves as a powerful tool for security and operational efficiency. By automatically identifying VVIPs or individuals on a registered blacklist, businesses can enhance security protocols and ensure a safe and secure environment for customers and staff alike. Furthermore, Trakomatic provides real-time reporting capabilities, offering businesses easy access to actionable insights and performance metrics. This enables them to monitor and evaluate the effectiveness of their marketing campaigns, track customer behavior patterns, and make timely adjustments to drive business growth.

The use cases for Trakomatic's facial recognition solution are diverse and multifaceted. Retailers can measure and analyze customer segments to better understand their preferences and behavior, enabling them to tailor their product offerings and marketing strategies accordingly. Similarly, hospitality businesses can personalize guest experiences and enhance customer satisfaction by anticipating their needs and preferences. In the realm of entertainment and leisure, Trakomatic's solution enables venue operators to optimize crowd management and enhance the overall guest experience. By identifying VIP guests and offering them personalized services, businesses can foster loyalty and strengthen customer relationships. Trakomatic's facial recognition solution offers businesses a powerful and versatile tool for customer engagement, marketing optimization, and operational efficiency. With its advanced technology, commitment to privacy and compliance, and actionable insights, Trakomatic empowers businesses to thrive in an increasingly competitive marketplace.

Allen Lin, CEO