The Silicon Review
“At K2 Analytics, we don’t believe in just ‘maintaining’ a venture, we are always looking for new ways to grow it.”
In recent times, digital marketing has become an intrinsic part of everybody’s life. Right from personal to professional use, it has become an important phenomenon for people to keep their lives updated as well as to network with potential clients that will help their business grow. Digital marketing is the fastest and most effective way to promote and advertise a business online and get more customers and leads. It is becoming the synonym of marketing.
K2 Analytics INC. is a leading online marketing agency that primarily focuses on search engine marketing, content creation, conversion rate optimization, social media, online PR, and web design. The firm is specialized in creating marketing strategy solutions that produce results. K2 Analytics has worked with internationally recognized brands, locally owned small businesses, and everything in between.
The company was founded in 2015 and is based in Las Vegas.
Motty Osher, K2 Analytics INC. CEO, spoke exclusively to The Silicon Review. Below is an excerpt.
What was the reason behind the genesis of K2 Analytics Inc.?
I started KCS Brands with the intention of helping businesses build a strong online presence. It was a boutique operation — we provided a one-stop-shop for all of our clients when it came to digital marketing. We had aspirations to grow and in 2015 we did just that. That year, we rebranded KCS Brands into K2 Analytics Inc. and became a Certified Google Ad Partner. Today, our agency manages hundreds of projects annually and we have a wide array of clients in just about every industry from locally owned businesses to nation-wide brands.
A well-defined mission and vision statement is the most important phenomenon for any business. Can you explain your M&V statements in brief?
The main vision and mission of K2 Analytics is that we meet our clients’ expectations and exceed their business goals in all environments and at any time, which they require in return to reach their customers. We offer unique and creative digital marketing and advertising solutions to maximize the visibility of our clients online.
What would you say are the top three skills required to be a successful business leader?
I believe that in order to become a successful business owner you must:
What were the biggest initial hurdles to building your business and how did you overcome them?
The initial hurdle when building K2 Analytics Inc. was finding the financial security and stability that you need to have in order to feel confident taking risks that lead to the growth of the business. We found a great strategic partner who was ableto help us over that initial hurdle.
Once we were able to find the financial stability to expand, the next challenge was putting together the right team to help K2 Analytics grow into the agency that it is today. You have to trust that your team can deliver results and they have done just that.
What do you think is the most memorable moment in your career?
The most memorable moment in my career is the first time that we took on a very large client, and we were able to out do every agency that they had worked with before us. We were able to deliver results where others had failed. Where other digital marketing companies were hitting a wall and plateauing, we were able to implement a strategy that tripled revenue for that client in a short period of time.
What other leaders do you look up to, and why?
I look up to Steve Jobs because he was an industry leader who was very humble. There’s something to be said about wearing plain jeans and a black turtle-neck. Yet, he was able to take his company to the top leaving behind a legacy that will continue to influence the ways that technology will advance.
I also look up to Carroll Shelby. Again, another leader who came from humble beginnings and through his accomplishments has become one of the most recognizable names in the automotive world. I admire leaders who came into great success without losing themselves in the process.
If you had one piece of advice to someone just starting out, what would it be?
If you are just starting out, stay true to yourself and always judge yourself honestly.
What are your future focus areas?
Our primary focus is on expanding the company, both in size and in the scope of services that we offer. There are a lot of advances being made in the world to digital marketing and in tech as a whole, and we hope to capitalize on those and hopefully become pioneers.
The Pre-Eminent Leader Behind the Success of K2 Analytics INC.
Motty Osher is the Chief Executive Officer of K2 Analytics INC. He has been working in the world of marketing for over a decade. Originally from Israel, he got his start as a marketing manager for a notable racing company where he helped build and manage their online presence.
Today, our agency manages hundreds of projects annually and we have a wide array of clients in just about every industry from locally owned businesses to nation-wide brands.