A giant leap forward in AI and better conversions & sales: Racetrack.ai

Racetrack.ai is a team of experts who help in business transformation and deliver measurable business results. It takes pride in building strategic long-term client relationships and supporting businesses by providing innovative cloud based enterprise application for sales operations. Racetrack.ai brings in the most advanced technologies to build scalable enterprise solutions that align with a business and its needs.

Racetrack.ai works on next-generation AI driven product suites. Its mission is to enable organizations to organize their business processes thereby enabling them to make accurate business decisions.

Genesis of the company

Incepted in Bangalore in the year 2015, Racetrack.ai bridges the gap that exists in B2B2C domain with the aid of Artificial Intelligence. It empowers businesses to be future ready by instigating tomorrow’s concepts today and redefining communication among businesses and their customers with innovative AI solutions and services.

Racetrack.ai has redefined the entire paradigm of Artificial Intelligence in the country. Since its inception, it has been delivering results while maintaining top-notch quality services in multiple business verticals. With all the potential and market spaces, today Racetrack.ai has become the most advanced and noted AI Innovation Hub in the country. In short, Racetrack.ai can be called as a synonym to Artificial Intelligence in India.

Transforming the B2B2C sales world

Racetrack.ai’s two SmartBots, MARVIN™ &TURING™, offer a competitive advantage to the customers. They are revolutionising sales and services industry by helping clients become more flexible & agile, achieve their business targets, expand operation, enhance brand experience, shorten sales cycle, serve end-customers more effectively & efficiently, and generate incremental revenue for them.

Business advantages of MARVIN™:

• Sales & Support: reduces company cost by connecting sales team in real-time
• 24x7x365 Assistance: addresses businesses round the clock, even during non-business hours
• Conversational Marketing: understands customers’ requirements, boosts customer engagements and assures precised solutions
• Supports Multimedia: images, infographics, videos, charts, and other multimedia files can be shared seamlessly
• Smart Recommender: gives not only relevant but also the most desired recommendations to the customers
• Highly Accurate: gives away 100% accurate responses aptly

Business advantages of TURING™:

• Cross-Sell & Up-Sell: takes account of numerous facts to suggest products; this increases customer’s basket size
• Customer Segmentation: inbuilt with complex neural network that enhances its computation abilities
• Inventory Optimization: 90-98% inventory optimization can be achieved
• Product-Mix Ideas: suggests product-level product mix with high precision
• Performance Tracking: does store-level performance tracking based on value generated through cross-selling

Helping teams close more deals with efficiency

Racetrack.ai is one of its kind and also the most influential AI ventures in India. Over the years, the company has created a whole new benchmark and raised the bar in the global AI domain. “As the most advanced AI Innovation Hub in the country, we believe that technology is one such enabler that can be used to solve business problems in real-time”, the company said. It primarily focuses on enhancing efficiency of businesses by empowering the entire paradigm of Sales & Support with AI powered products and services. Its SmartBots can ignite meaningful communication, serve latent needs, generate hot leads, and assure incremental revenue to the clients with the help of evolving and cutting-edge AI applications.

Its products and services are used by the market leaders and decision makers from almost all the business verticals. Starting from Tours & Travel to Education, Mutual Funds to Healthcare, Real Estate to Finance, Online Rental to Hospitality, Racetrack.ai serves all the business verticals. ICICI Mutual Fund, Nature Trails, Sterling Holidays, NestAway, Apollo Hospitals, Salarpuria Sattva Group, Puravankara, Mantri, Skylark Mansions, Windsor Developers are some of its big clients.

Racetrack.ai believes in innovations

After its inception, Racetrack.ai realised that even the most impactful brands and business houses were not aware about how Artificial Intelligence can be used to solve multiple business problems. Being the first AI Innovation Hub in India, its biggest challenge was to reach out to the enterprises, communicate and showcase how business problems can be resolved with this cutting-edge technology. Racetrack.ai was quite successful in addressing and eliminating those challenges.

The company offers innovative AI solutions to solve real business problems by triggering meaningful communications. It trains machines to integrate human traits and mechanical aspects in a way that can handle millions of customers at the same time with highest accuracy and effectiveness. Its SmartBots can mimic the behaviour of an apt salesperson while ensuring super-computing skills that promise clear and measurable business benefits to the clients. Currently catering to the Indian market, the company plans to soon extend its operations to the global market starting with countries like USA and Singapore.

Testimonials of success

“MARVIN™ is the single point-of-contact for our entire Sales & Support cycle in the online medium. He has been delivering excellent consumer facing experience and has boosted the overall brand engagement and brand experience rate among our customers. This has not only created a huge positive impact on our sales perspective, but has also been generating consistent lead for our organisation resulting in higher conversion rate. Each time, MARVIN™ has proved himself to be smartest and most methodical sales agent one can have. He is indeed a futuristic solution for faster Business Growth.” - Rajiv Agarwal, GM Sales & Marketing, Salarpuria Sattva Group.

“MARVIN™ has been extremely efficient in reducing our overall support cost and boosting post-purchase experience. Customer engagement has also been amazing all through. He has also been taking care of problem resolution at support Level 01 & 02 meticulously. Overall, it’s really a superb experience having a highly reliable customer support executive like MARVIN™.” - Amarendra Sahu, Founder & CEO, NestAway Technologies.

Meeting the thought  leader

Subrat Parida, Founder & CEO

An alumnus of IIM-Bangalore, Subrat Parida is one of the noted Technopreneurs in India. An exemplary persona whose story motivates many to dream differently and carve all the paths to fulfill them, he previously had two startups (and has successfully exited from onevia an acquisition). With racetrack.ai, he is on to the next big challenge of establishing a leading AI driven billion-dollar Technology Enterprise in the highly competitive and exciting global marketplace.

“Don’t just chase your dreams! Stay devoted towards your dreams and be passionate enough to not get affected with the negativities involved. Remember, success is not an overnight affair, but your persistence, conviction, and self-motivation can make it an affair for lifetime!”