The Silicon Review
Marketers are rapidly increasing their investments in content marketing, but the content being produced is typically not optimized for mobile distribution. Zumobi, the leader in Mobile Content Marketing Solutions, enables marketers to more effectively distribute and measure their content like blogs, social media, videos and more across important mobile touch points, including their own mobile apps, web, and media. These dynamic content experiences can also increase sales by including all related shoppable products in their content experiences.
The Zumobi Brand Integration (Zbi) platform makes it easy to curate and distribute content via dynamic targeted mobile experiences called Microzines. Microzines drive customer acquisition, engagement, and conversion, while providing a robust set of data and analytics to marketers so that they can measure and optimize their content mix and ROI.
Mobile Audience Acquisition
With years of experience integrating immersive content and advertising into top mobile apps and websites, Zumobi is uniquely positioned to help brands connect and re-engage with their consumers. It offers custom curated, premium audiences that meet exact targeting specifications. Whether brands need standard advertising, pre-roll video or interactive branded content experiences, it will increase user acquisition and exceed engagement metrics.
Through its in-house campaign optimization, Zumobi consistently surpasses performance expectations, often times seeing average CTR’s quadruple. Its optimizations are performed by a team who closely monitor every line item with the goal of exceeding expectations to secure campaign extensions and renewals.
Mobile Content Experiences
Zumobi creates dynamic mobile experiences for brands by leveraging their existing content to engage and activate consumers. Whether you want a Microzine or custom mobile experience, it makes it easy to provide innovative mobile moments for your audience.
Zumobi’s Microzines are dynamic mobile experiences that aggregate a brand’s content from many sources into a dynamic “Flipboard like” mobile destination that engages audiences like never before. Content can be leveraged from sources such as social media channels, video platforms, product information, and content management systems to create an innovative Microzine that may be published on the mobile web, in mobile apps or as mobile ads.
Microzines can include a unique Shoppable Content feature, a new way for brands to offer direct links to personalized articles or purchasable items featured in their content. With a Microzine, brands can distribute and measure their content across mobile channels while harnessing valuable customer data and insights that can be used to better target consumers in their marketing efforts.
A Microzine is a dynamic mobile magazine that aggregates real-time content from a brand’s website, blog, video channels, social media, and other sources into an engaging mobile content experience. Microzines can be hyper-targeted through mobile media to reach highly custom audiences and drive greater customer acquisition, engagement and activation.
Microzines curate content from multiple sources into an engaging mobile experience.
Use Push Publishing to Target Your Audience
Zumobi push publishes Microzines to your audience by building custom audience targets that utilize mobile-specific targeting techniques and ad formats.
Greet the Leader
Ken Willner, Chief Executive Officer: A veteran marketing and digital media executive, Ken has been actively involved in the development of mobile as a media platform since 2002. Having held senior leadership roles at national advertising agencies, a Fortune 500 company, and emerging media organizations, Ken truly brings a 360-degree view of the marketing and media landscape to Zumobi.
Ken began his career in the advertising business and held senior management roles at national advertising agencies including McCann-Erickson and Rubin Postaer and Associates (RPA). During this time, he led the development of advertising and branding campaigns for leading consumer companies including The Walt Disney Company, Hitachi, Washington Mutual Bank, WebTV and Domino's Pizza, among others.
Ken graduated from the University of Washington with a B.A. in marketing. He is on the IAB Native Advertising Task Force and is a member of the WINMEC Media and Entertainment Advisory Board at UCLA.