BC Web Wise: Empowering Brands Online

“Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.” – Amy Jo Martin

With India’s digital ecosystem growing bigger and bolder, the emphasis is on catering to the smartphone generation and the digital natives, both creatively and tactically. Cutting edge creative output, smart media buying and high speed of execution are critical success factors for brands on digital. One such digital marketing agency serving strategic needs of brands is BC Web Wise Pvt. Ltd. (BCWW). Working with brands across all sectors, BCWW is a full service digital agency that has invested in building in-house and end-to-end digital capabilities. Founded in 2000 and well known for their world class creative, media and strategic brand solutions, the company is today established as one of the few independent digital agencies in India with a vast and reputed client portfolio.

Evolving in step with the digital media to create custom solutions that work for our brands, the company brings laurels to their hat by bagging the ranking amongst India’s top 10 digital agencies for 6 years in a row by The Economic Times Brand Equity Agency Reckoner. It is also the only Indian agency to be recognized by Adobe for Excellence in Creating Customer Experiences.

Located at Mumbai as well as in New Delhi, BCWW works with clients in the Indian sub-continent, ME and Africa.

Vast Services Offerings
BCWW’s service offerings range from Ecommerce solutions, mobile & tablet solutions, Mobile apps, end-to-end social media solutions, media planning & buying, SEO, video & animation, blogging, digital PR, website development, CMS, Analytics – all capabilities under one roof.

Swayed away by the digital bug, this is how BC Web Wise conquered success
Being in the business of empowering brands online, BC Web Wise has achieved triumph in maintaining long term relationship with their clients by proffering consistency in service delivery and RoI-focused digital innovation. Since inception, BC Web Wise has worked with technologically progressive brands that look at digital as a business differentiator and not just a marketing platform. Their biggest USP is the Digital inspiration and innovation which is ingrained in their culture. When it comes to adopting new social platforms, innovation in ecommerce, creating unique digital experiences etc, they propose their best to push the clients to be first movers.

Winning the trust of the clients
In their continuous endeavor to offer excellent services to clients, over the years BC Web Wise have pocketed prestigious clients such as Hero MotoCorp, Hindustan Unilever, ASUS, SanDisk, Pidilite Industries, ITC, Godrej Consumer Products, IDFC, Ruchi Soya and Emami among others.

Peek into the Future
For the days ahead in the business life, people at BC Web Wise are preparing themselves for the next big challenge of leveraging digital processes to drive online sales and have also kept a strategic focus on areas such as mobile and e-commerce. As they believe that mobile is the most important consumer touchpoint.

Client Testimonials
“BC Web Wise has been a partner for us since 2005 for our web related and other digital activities. The agency is technically sound, has maintained consistent quality of its service and has provided end-to-end digital solutions. BC Web Wise team knows the digital medium very well and we find BC Web Wise to be reliable partner capable of meeting our requirements. Team at BC Web Wise is thorough in their approach and delivers our requirements on time.” – Vijay Sethi, CIO & Head CSR, Hero MotoCorp Ltd.

“I wanted to take a moment to thank you and your team for the great support that you have provided us in the past two years. You have literally been our first communication partner. You were the first to take small steps to communicate Unilever’s work on sustainability and you made this come alive in the most authentic way. You people really understand the digital medium well and I value your efforts to understand our direction. All of you are special. Thanks for all you do and we look forward to better times and opportunities.” – Asha Kharga, Marketing Head – Brand Unilever and Consumer Services Hindustan Unilever.

“Since inception, BC Web Wise has worked with technologically progressive brands that look at digital as a business differentiator and not just a marketing platform.”

Meet the Founding Brain

Chaaya Baradhwaaj, Founder & MD – Established as a respected Digital guru, Chaaya independently spearheaded the growth chart of BCWW ever since she founded it in 2000. This bestows her title of first-mover in multiple-digital marketing initiatives for brands in India and across the Globe. In 2007, Chaaya founded her second venture Big I Tuna. Well that’s not it, there is much more to her credit. This young and vivacious personality has been invited as a Jury Member at New York Ad Fest, Spikes Asia, and the Advertising Agencies Association of India’s Goa Ad Fest on several occasions. Further, she has been a speaker at several digital marketing seminars, round-tables, and is an active participant at educational forums for the young in the digital space. She is also perpetually seeking weight loss solutions in which one can eat cheese, mutton biryani and other good things. Chaaya had started her career as a business journalist, having worked at publications such as Business world and Business Today.

Moment of Pride

• BC Web Wise is a part of the Clearship Group of companies.
• In 2000, BC Web Wise launched Tips4me.com – its flagship portal.
• In the same year, the agency signed an exclusive contract with the erstwhile VSNL, for publishing & marketing the VS NetVoice Ezine.
• In 2004, they forayed into the digital marketing business and signed up HUL, one of their first major clients.
• In 2006, they launched SunsilkGangOfGirls.com for HUL – till date one of the best known digital campaigns in India. It was replicated by HUL across several other geographies.

“We have served over 450 clients in a wide range of businesses including Media, Finance, Consumer Products, Telecom, Automobiles and Entertainment.”