The Silicon Review
World is getting digitalized! The rise in GDP, population growth, increasing income, modern lifestyles, and consumer spending are combining to drive the Global Retail industry and opportunities for retail segment players. Retailing involves the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit. Online retailing is growing in an astonishing rate as well. The use of mobile devices has increasingly become popular and people like to get connected wherever they go. And this is where Cloud4Wi finds its way into the competitive world of retailers.
Get Connected with Cloud4Wi
In-store customers often love to use their mobile devices to look out for their favorite purchases and to share their experience with others. Get connected in away. And that’s where Cloud4Wi has begun its successful voyage. With Cloud4Wi’s Volare, large retail chains, restaurant chains, transportation hubs and shopping centers can collect actionable insights into their customers and personally engage them in ways that were never before possible, by creating a link between the online and offline retailing strategies. Headquartered at San Francisco, Cloud4Wi can take Wi-Fi strategy to the next level in ways that create business value. With focus on digital retail transformation, Cloud4Wi is about to explore online retailing industrial trends.
Digging up The Past
Founded in 2014, the company surfaced as a result of the hardwork of Calcagno and Quadrini, who previously worked together at WiTech which was in partnership with Telecom Italia, the incumbent operator in Italy. The customers of Telecom Italia were very much in need of a guest Wi-Fi solution. So they approached WiTech for a better solution. When the existing technologies couldn’t meet the requirements of the customers, their focus was turned into creating a unique solution and that’s how Cloud4Wi was born.
Get more connected with the ‘Guest WI-Fi’ - Volare
Volare- Building the in-store experience
Guest Wi-Fi is one of the prominent factors that can bring together the existing online and retail stores work together, and Volare is the best guest Wi-Fi feature offered by Cloud4Wi which diminishes the gap between the brand’s online retail presence and its stores. It brings a new in-store experience to the customers which can in turn provide insights into the requirements of the customers. It provides easier methods for the customers to get connected to the Wi-Fi which can be used for browsing purposes by the customers. At the same time the company gains the information about the clients. It is location specific as it detects the location of the customers and give insight on where do they spend more of their time. A simple but useful approach!
The way it works
The sensor works in an easier way without any complications in its set up. It is a plug-and-play Wi-Fi sensor. By detecting the presence of nearby Wi-Fi-embedded devices, it transmits the collected data to the platform. The sensor platform will aggregate this data, to make sense of it all.
Turn customer opt-ins into Marketing Opportunities
With Volare, the companies can engage the customers and at the same time can complement the brand. Volare collects the customer data which will allow clients to build the marketing lists as well as grow databases which can be integrated into the existing marketing and automation tools. The benefits that can be gained by the customers from the personalized and targeted advertisements, coupons and surveys produced in different stages of on boarding experiences are immense.
Listing out the Top Retail Clients
In the wink of an eye
From the Founder’s Desk
Andrea Calcagno, CEO and Co-founder: Calcagno has a background in marketing, technology, and economics, with experience in the media-Telco industry focused on next-generation networks and services. Calcagno has led more than 50 projects in this space, and has written many articles and reports about advanced wireless technologies. Calcagno began his career at Telecom Italia Labs in Turin, where he performed advanced research and development activities on mobile access networks, receiving international patents on mobile broadband architectures Calcagno holds a master’s degree (summa cum laude) in telecommunications engineering from the University of Pisa.
Davide Quadrini, CTO and Co-founder: With over ten years of experience in the telecommunications industry, Quadrini focuses on OSS/BSS systems, and is a well-known and respected expert for Telco networks – both wireless and wired. Quadrini previously held the CTO position at WiTech, and was involved in advanced Research & Development activities. He has led various projects, working closely with his team and other search laboratories, to develop innovative solutions tailored for customer requirements. Quadrini holds a degree in telecommunications engineering from the University of Pisa.