50 Fastest Growing Tech Companies 2017

Crossover to the cloud with BroadSoft

thesiliconreview-michael-tessler-ceo-broadsoft-17Cloud is not the ‘next big thing’, but is the big thing right now. Interoperability will be a core factor which can make cloud computing a hit in the market. And as these ideas dawn on enterprises and businesses, they are integrating unified communication techniques with the DNA of modern technology, to develop a ‘mobile-centric unified system’. BroadSoft can power your digital transformation by creating end-to-end digital customer experiences geared toward your small, medium and large enterprise marketplace.

BroadSoft: You Dream, We Build

BroadSoft was founded in 1998 as a provider of software and services that enable service providers and channel partners to offer Unified Communications over their Internet Protocol networks. With a mission to bring the best-in-class productivity and collaboration tools to business, BroadSoft has been rendering its services for the past 17 years. Chosen by 25 of the world’s top 30 service providers across 80 countries, BroadSoft offers the financial strength, proven reliability, security and breadth of fully-integrated solutions. The company’s core communications platform enables the delivery of a range of enterprise and consumer calling, messaging and collaboration communication services, including private branch exchanges, video calling, text messaging and converged mobile and fixed-line services.

Communicate, Collaborate And Deliver Effective Services

Every day, millions of people around the globe rely on BroadSoft Business apps and services to communicate, collaborate and provide outstanding customer support - all delivered by BroadSoft trusted service providers and channel partners. BroadSoft Business provides a fully integrated portfolio of enterprise-ready cloud PBX, unified communications, team collaboration and contact center services. With its three broad applications, namely- UC-One, Team-One and CC-One, BroadSoft offers a highly efficient communication platform for global business firms. UC-One is a simple tool that connects the employees and allows them to communicate with each other in a timely and efficient manner. Team-One is an all-in-one powerful business collaboration app that combines project, task and content management with notes and file sharing – as well as integrated messaging, calling and conferencing. CC-One improves the customer engagement services with an omni-channel, cloud contact center solution that uses predictive analytics to lower operating costs and improve business performance.

The Core Product Suite: BroadSoft Business

Businesses are going global and that’s why it is important for organizations to depend on cost-effective technologies to manage all the services. At its foundation, BroadSoft offers its mainstay productivity applications, CC-One, Team-One and UC-One through its flagship portfolio, BroadSoft Business, which is supported by the application platforms BroadWorks and BroadCloud.

  • BroadWorks, is a modular software platform architecture, deployed over multiple industry-standard functional servers for optimized performance and scale. The Voice over Internet Protocol (VoIP) applications platform used by the service providers to provide an integrated system serves best for all organizations which require a common network platform to collaborate all business communications and keep track of it. As a scalable and cost-effective system, it paves ways for service developers to introduce new applications in the open environment.
  • BroadCloud has reduced the time to reach out to the global markets. The cloud-based platform offers flexible global solutions for dispersed workplaces and integrates mobile communications to strengthen the communication suite for all businesses. BroadCloud includes CRM Connect, a desktop application that integrates leading CRM applications into BroadCloud’s service and improves productivity by proper management and monetization.

Plotting The Progressive Tale

BroadSoft has traversed a long way since 1998. BroadSoft was recently positioned by Gartner, Inc. as a Visionary in both its 2017 Magic Quadrant for Contact Center as a Service, North America, and its 2017 Magic Quadrant for Unified Communications as a Service Worldwide. The report evaluated numerous different software vendors on their ability to execute and completeness of vision for CCaaS and UCaaS services and placed BroadSoft in the Visionaries quadrant. Although the focus is on providing a comprehensive, mobile-integrated and completely open communication suite for businesses, it approaches innovation as a core element of its business process. Recently the company has announced the availability of its cloud communication suite via several new BroadCloud data centers throughout EMEA and APAC. By integrating the mobile, analytics and cloud technologies, BroadSoft accelerates the digital transformation as well as enhances the digital customer experience. The company has also attained the ‘In Process’ status in the Federal Risk and Management Program (FedRAMP), which is a government-wide program that provides a standardized approach to security assessment, authorization and continuous monitoring for cloud products and services.


Catching Up On The Latest Trends

Recently the company has rolled-out large-scale improvements to several of its core products. UC-one has been updated with an enhanced HD meeting experience, mobile work stream collaboration, and an additional SaaS deployment option. Team-One, the BroadSoft workplace collaboration application, has undergone deep integration of UC and team collaboration. Also, there are further enhancements to its cloud contact center solution, CC-One, which include a new user interface with embedded omnichannel and unified communications (UC) capabilities, new CRM integrations, PCI Level 1 compliance and automated outbound campaign functionality. Apart from all this, the technologies are also made available in different countries in different languages that make BroadSoft a global leader in cloud communications.

Meet The CEO

thesiliconreview-michael-tessler-ceo-broadsoft-2017Michael Tessler, CEO: Michael Tessler brings over 20 years of business strategy and technology experience to his role as a co-founder. As CEO and president of BroadSoft, Michael is focused on bringing advanced carrier-grade communications systems to service providers worldwide. As Vice President of Engineering in the Celcore organization at Alcatel USA, Michael was responsible for all product development activities for several product lines. A member of the senior staff, Michael participated in business strategy, helped manage the day-to-day business activities and led the business development activities in China. Prior to Alcatel, Michael held numerous senior management roles at Nortel and founded and led a services development business unit that helped local exchange carriers build and deploy advanced services on their digital networks.


“We provide a comprehensive, mobile-integrated and open communication suite for businesses, with carrier-class reliability and security”